# Michelle Garrett
Principales episodios de podcast
Actualizado:
Top podcast episodes featuring michelle garrett.
Trade Media 101: How to Pitch and Build Relationships in B2B PR
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Kelly Rodriguez, editor-in-chief of Refrigerated & Frozen Foods (BNP Media), to explain what trade media is and why it matters for B2B PR.
Rodriguez contrasts trade and mainstream cover…
Staying on Top of Current Trends in Public Relations
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Nicole Schuman, managing editor of PRNews, who describes her role planning editorial content, newsletters (including Friday Five and her weekly PR Roundup), podcasts, events, and social…
B2B PR & Marketing Studies, Surveys & Stats
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer interviews her guest Sword and Script founder Frank Strong about trends and 2026 research.
They discuss pricing reputation via balance-sheet “goodwill,” the limits of click-based optimization versus long-ter…
The Most Expensive B2B Marketing Strategy Is Waiting
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer interviews her guest B2B growth strategist Gina Tobasso about why manufacturers and other B2B companies should treat marketing as a continuous process, especially amid ongoing uncertainty (COVID, supply chain…
B2B PR and Comms From an In-House Perspective
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews guest Gina Rau about B2B PR and comms from an in-house perspective.
Rau recounts her “bowl of spaghetti” career across B2C and B2B, agency and in-house roles, and argues that broad experience hel…
Does Your Website Content Still Matter?
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes conversion rate optimization specialist and website consultant/copywriter Gill Andrews, who shares her work helping service providers and SaaS optimize websites and teaching through content, books, …
Navigating the Noise: Strategic Decision-Making for Communicators
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Jen Elting, senior manager of strategic partnerships and media relations at the Northeast Ohio Regional Sewer District, to discuss her upcoming PRSA ICON session, “Stop Feeding the Zombies: A Strate…
Gill Andrews Website Trust: Why Independent Professionals Still Need a Website
Gill Andrews, a conversion optimisation specialist and copywriter, helps independent professionals turn website visitors into inquiries.
Gill returns two years after episode 46 to test her own claim that a website is the one asset totally in your hand.
She explains why conversion optimisation star…
Gill Andrews Website Trust: Why Independent Professionals Still Need a Website
Gill Andrews, a conversion optimisation specialist and copywriter, helps independent professionals turn website visitors into inquiries.
Gill returns two years after episode 46 to test her own claim that a website is the one asset totally in your hand.
She explains why conversion optimisation star…
To Speak or Not to Speak: Crisis, Trust and Reputation in the Statement Era
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Crystal Borde, a vice president at Vanguard Communications and past president of PRSA’s National Capital Chapter, about her PRSA ICON session on crisis communications.
Borde explains how social medi…
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