# Martin Waxman
Principales episodios de podcast
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Top podcast episodes featuring martin waxman.
FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes
What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman — digital strategist and LinkedIn Learning instructor — pressed pause on the churn to make room for curiosity, quality, and quiet. He’s not quitting; he’s recalibrating: publishin…
FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes
What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman -- digital strategist and LinkedIn Learning instructor -- pressed pause on the churn to make room for curiosity, quality, and quiet. He’s not quitting; he’s recalibrating: publish…
Tips For Building Your Relationship With AI With Martin Waxman
🎧 Timestamps:
08:58 FOBO Fear of Becoming Obsolete
11:01 Navigating AI in Marketing
18:33 The Role of AI in Creativity
26:37 How AI Is Changing Writing and Global Communication
29:35 Leveraging AI for Cross-Cultural Networking
37:47 Continuous Learning and Curiosity
39:13 Trust but Verify Informati…
The Truth About AI and the Future of Marketing: Inside the Mind of a Leading Professor & Researcher
🎥 WELCOME TO CREATICA STUDIOS
Today we sit down with Martin Waxman, an adjunct professor at the Schulich School of Business (York University) and the Associate Director of the Future of Marketing Institute.
🔥 IN THIS EPISODE, WE TALK ABOUT
• His jump from agency life to teaching and research
• Why …
Agency owners review 2024 performance, assess outlook
In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies.
They explore key findings, including the cautious optimism displayed by respondents, concerns about economic conditions, and the impact of government policies. De…
Using LinkedIn effectively to grow your agency
In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions.
They also share strategies for repurposin…
Building trust and letting your team shine
You trust your team, right? In this episode, Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. They emphasize the need for owners to delegate tasks and avoid being bottlenecks.
They also touch …
What recent media layoffs mean for PR agencies
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
They explore the challenges of securing earned media in a landscape with fewer journalists and offer insights on evolving strategies to effectively reach target audien…
How to stay ahead of AI in communication and marketing with Martin Waxman
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In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.
Meet Our Guest:
Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunc…
How to Show Up Inside the Answer: A Visibility Engineering Playbook
Your buyers are asking their AI tool of choice who to trust—and if AI doesn't cite you, you don't exist. Communicators missed SEO once because it felt "too technical," and the Lippincott data says we're on track to repeat history with AI. In this week’s Spin Sucks podcast episode, Gini Dietrich sha…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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