# Karen Swim
Principales episodios de podcast
Actualizado:
Top podcast episodes featuring karen swim.
The Hairball that Gave Us Hope
Episode Summary
In this episode of That Solo Life, Karen and Michelle discuss five headlines from newsletters, online news, and blog posts that caught their attention recently. From the hotly debated AI content watermarking to how negative SEO is being used as a competitive weapon to the giant hai…
How Two Indie PR Pros Delivered 170,000 Attendees and Daily Media Coverage for the World Cup
Episode Summary
Most PR wins are hard to see in real time. The brand building, the reputation work, the slow accumulation of coverage that eventually shifts how a client is perceived. Those results are often invisible until long after the campaign ends. Mitch Leff's World Cup campaign for the city…
Beat the Economy By Breaking into a New Industry
Episode Summary
Some industries are on fire right now, hiring, growing, and spending. And some are bone dry. If yours has gone quiet, you've probably already heard the advice to pivot. Karen and Michelle are not here to tell you that pivoting is possible. They're here to tell you how. Episode 354 i…
Why Solo PR Pros Should Plan for Micro Retirement Now
Episode Summary
In a recent episode (Episode 350), we addressed burnout and called it out as a business risk. Today’s episode addresses a different reason to step away from your business with a micro retirement. Unlike burnout, micro retirement is a planned business response and not a crisis brea…
Is Now the Time to Consider Fractional PR?
Episode Summary
Fractional roles seem to be growing in scope, including in Public Relations. Over the years, we have seen our fair share of creative titles, but does the Fractional title in Communication roles have longevity? In today’s episode, we take an honest look at the fractional title, extr…
How to Solve the Gap Between What Clients Say and What Audiences Believe with Kaitlin McCready
Episode Summary
Kaitlin McCready calls it 'many lives of communications', a career that has moved through corporate tech, the MTA in New York City, Jacobs Engineering, the Joint Office of Energy and Transportation inside the federal government, and now Communio Strategies, her solo practice that …
Big Numbers, No Impact: The PR Measurement Gap
Episode Summary
If a client asked you right now to prove that anything you did last quarter actually moved their business, could you do it? This is the provocative question that opens today’s episode and sets the stage for an honest discussion on what PR practitioners are missing when it comes to m…
It's Time to End Jargon, Ghosting and Last-Minute PR
Episode Summary
You've pitched the proposal, answered every question, and left the discovery call feeling great. Then — nothing. Or maybe you've sat in a client meeting nodding along as someone circles back on the synergized learnings of the integrated touchpoints, wondering if anyone actually know…
AI Bias, Neutrogena, and the Cost of Speaking Up
Episode Summary
Two résumés land in front of a reviewer. Same skills. Same experience. Same note that AI helped write them. The only difference is the name at the top: one says James, the other says Emily. James earns a 97% approval rating. Emily gets a comment that she can't even write a résumé h…
This Used to Be a Thing! A Look Back at PR
That Solo Life — Episode 361
Hosts: Karen Swim, APR & Michelle Kane
Episode Summary
In the before times, there were people whose entire job was to clip your name out of a newspaper. A physical bureau, staffed by real humans with scissors, tracked press coverage for PR firms and their clients. The…
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