# Amrita Gurney
Principales episodios de podcast
Actualizado:
Top podcast episodes featuring amrita gurney.
Joining a startup as the first marketer with Manuela Bárcenas
Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical …
Bringing big brand experience to startups with Sean Mathews
What can startups learn from their bigger brand counterparts? That’s one of the questions I posed to Sean Mathews, who left agency life to join RBC Ventures and work with their portfolio of startups. We cover everything from defining brand strategy to putting together your first brand budget. I hop…
Becoming a well rounded brand builder with Nadia Milani, VP Marketing at Proposify
Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes in-house creative. My guest today, Nadia Milani, VP Ma…
Coaching marketing leaders with Mitch Solway
Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders.In this episode we talk about:
Whether you should work for a CEO who doesn't…
Building a Challenger Brand with Marissa Homère
Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterpa…
Being CMO at a public company with Kathy Bryan
What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In this episode Kathy shares her path to CMO, how she thinks abou…
Building a brand team with Moly Milosovic
Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs. In today's episode Moly shar…
Launching A Big Brand Campaign
Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign.I cover:
When and why to consider running a brand campaign
How we launched our first OOH campaign for Float
What I learned, and what I would do differently in future
…
Amrita Gurney, Fractional CMO
Amrita Gurney is a Fractional CMO.
Amrita supports Seed to Series B stage startups as a fractional marketing leader. She has been a marketing leader at Audiobooks.com, CrowdRiff, Float and many more.
Takeaways
- Building challenger brands.
- What makes a successful challenger brand.
- Most…
Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney
#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the compan…
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