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For many businesses, the answer is "yes." But, maybe not yours. In this episode, we'll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don't go broke waiting for that customer to come back.
In this episode:
Johnny Molson
(johnnymolson@wizardofads.com)
Chuck McKay
(chuckmckay@wizardofads.com)
Dave Young
(daveyoung@wizardofads.com)
www.wizardofads.org
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Estados Unidos
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OTROS EPISODIOS EN ESTE PODCAST
Nothing can bring down a company faster than a broken culture. There’s no amount of advertising that can fix a company that’s damaged from the inside.
The culture you create should instruct the advertising you do, and your advertising should mirror the culture in your company. This ensures your cus…
In this episode, Peter Nevland and Johnny discuss Character Diamonds.
This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class. (www.beyondstructure.com)
Deploying these same tactics in your advertising will n…
In this video, Ryan Patrick, Tim Miles, and Johnny Molson make the case for media companies to have an in-house advocate for the advertiser.
We'll help salespeople collect better information to make better ads to make your clients more successful...(and, by extension, you too!)
“Brainstorming” is more than just “throwin’ ideas around.”
It’s a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century. The Osborn/Parnes method is the foundation of nearly every professionally facilitated idea-generation meeting in the past 70…
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