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She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team. I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most…
Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮 The solution is usually pretty simple… …but it’s easy to miss this entirely because you’re too close to your own work.  You know exactly what you do. You under…
Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades. When you're a business owner or a speaker, you're not writing a book to se…
The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel.  I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The fu…
For years, conversion copywriting has been treated as the gold standard in marketing. If the landing page converts, the copy is working…right? But what if conversion isn’t actually the most important metric anymore? In this episode, I’m sharing why the copywriting is no long only about getting the …
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