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Should you niche your business, or is narrowing your focus too risky?
In this episode of Upleveling, Joy shares Aligned CPA’s own journey toward specializing in solo and small law firms and what that decision has meant for marketing, sales, training, and growth. She breaks down the advantages of specialization, the risks of going too narrow, and a practical framework for deciding whether niching makes sense for your business.
Sometimes, building a bigger business starts with choosing a smaller market.
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