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Before Kristi was helping other business owners unfudge their marketing, she was making one of the most common mistakes she now sees in nearly every client she works with. She was out there hustling, networking, building relationships, and getting results. And she had absolutely no system in place …
Sara Torpey's first business was, by her own admission, one giant marketing mistake. She and her partner spent a year building something they believed in, told almost no one about it, and then wondered why nobody showed up when they finally launched it. In this episode, Sara gets refreshingly hone…
Kristi and her husband decided to sell their cottage. They chose the most polished, well-known realtor in the area. Expensive SUVs, impressive marketing materials, a structured process, and a story about selling a property down the road for way more than expected. It all looked exactly right. And …
Most people who write a book spend all their energy making it good. Far fewer stop to ask whether it is the right book in the first place. Ally Machate, former acquiring editor at Simon & Schuster and founder of The Writer's Ally, has seen what happens when those two things come apart, and it i…
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