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Welcome to the First Episode of ThoughtWave! Let’s be honest, nobody’s going to listen to this episode because nobody knows it exists yet. And that’s perfectly fine. As Dr. Dinin likes to say, one of the fundamental principles of entrepreneurship is simple: if nobody knows about your product, they …
In this episode of ThoughtWave, Dr. Aaron Dinin and Chris Leithe break down the real business lessons behind the most surprising, yet overlooked, part of our daily choices—whether in the voting booth or the marketplace. They dive into how customer decisions are like votes, evaluating which product …
Dr. Dinin and Chris managed to make it back for a second episode. We're already more successful than 50% of all podcasts! On this episode, we discuss the entrepreneurial implications of the FTC's new ban on fake reviews and fake social media followers. How is anyone going to growth hack anymore? We…
In this episode of ThoughtWave, Dr. Aaron Dinin and Chris Leithe unravel the power and paradox of “free” in business strategy. They dive into why consumers flock to free donuts, how freemium models can fuel audience building, and why the true value of “free” is more than just giving things away—it’…
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