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Almost half the clicks in a marketing email come from the hero image at the top, and most brands use that space for a logo. R.J. Talyor, founder of Backstroke, explains how to use that spot better and how AI can build a different version of each email for every subscriber. In this episode: About 4…
An AI travel assistant can find flights and hotels that fit what you care about and keep helping after you book. Vipul Doshi, founder of Zenvoya, spent 20 years building customer experience for the travel industry as the founding CEO of IGT Solutions, and he shares how Zenvoya gives everyday travel…
Phishing training for employees often uses fake emails and punishment for anyone who clicks. Craig Taylor, co-founder of CyberHoot, explains why positive reinforcement works better at helping your team spot real phishing attacks. In this episode: Craig says punishment only holds a behavior down fo…
Lean Six Sigma gives you a clear way to find the root cause of a business problem and fix it so it stays fixed. Vishwadeep Khatri, founder of Benchmark X360, explains how those same habits help you direct AI well at work. In this episode: Six Sigma's define, measure, analyze, improve and control s…
Many entrepreneurs put every dollar back into the business and skip financial planning, then get a surprise tax bill at the end of the year. Rebecca Irey, founder and CEO of Blue Skye Financial, explains how to plan ahead and how to pick an advisor who helps you do it. Armando J. Perez-Carreno talk…
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