How to Get Coaching Clients Online in 2026 and Beyond

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You are posting every single day and sometimes you still feel invisible.
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This is not a client attraction problem.
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It is a visibility problem. And by the end of this episode, you're going to know exactly how to fix this.
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So welcome back to the visibility impact show.
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By the end of this episode, really want you to know the three places your future clients are looking for you and how you can be in all three of those places adding a million hours to your week that listen, I already know you don't have it.
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So that's not what this episode about.
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This episode is really about finding a path for you.
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Maybe it's your visibility archetype that gives you the opportunity to have a different focus maybe than trying to be a social media superstar.
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Having a different focus besides feeling like you have to constantly feed the feed and you do not see the ROI in doing that.
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And so I want you to think about this for a second.
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When we think about this, most coaches or whatever you're an entrepreneur of, you could be an agency, a service provider, it doesn't matter, but most coaches Most female entrepreneurs are pouring everything into one platform.
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Usually Instagram, sometimes Facebook, but what happens is when you stop showing up, the clients dry up or the revenue dips.
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How many people feel that?
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But what we're finding is that number one, no one wants to live on social media, especially have to hold onto their phone all the time I don't want you to feel like your phone has to be chained to you and you have to constantly be updating your audience and posting 50 times a day.
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There are days that I post a lot, but I have a lot to say that day.
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And there are days I don't post at all.
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And so what I wanna make sure is that we are setting you up for success, not for burnout. So when we look at a social media platform, let's talk about all the things.
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Let's say you only post on social media.
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Number one, social media is rented.
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You do not own it. You will never own.
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your social media channel, you will never unless you create your own and you become meta like it's not going to happen.
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And there's a lot of risk with that.
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Number one platforms go down. Number two platforms get hacked.
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Number three profiles get hacked even with a blue checkmark that you are paying for that you think is going to protect you.
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And so We have this risk of going to Facebook, Instagram jail. They're using AI to review everything.
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And this isn't to scare you. This is the absolute truth.
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And this is to show you that you don't own it.
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No matter how big you are. I know a coach who had over a million followers on TikTok and still to this day has not gotten her account back.
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But when we have AI flagging things that are untrue or things that it misread and people losing accounts overnight through no fault of their own, by the way, this is where we realize what would I do?
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And I never want you to be in the situation of what would I do if I lost my most consistent account, my biggest account, I never want you to have to ask yourself that question.
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But we got to prepare and ask ourselves that question because we cannot put all our visibility eggs in one basket, so to speak. And so what I want you to also realize is that social media is the most saturated, whether you're a coach or a service provider or a female entrepreneur, it is the most saturated place to be, which means that not only are you constantly fighting an algorithm, but you're also competing against other people's content.
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There's nothing wrong with that.
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We in my world believe that the feed brings speed.
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We need speed, but it is not the only way to grow.
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And I don't want you again, only growing on social media because when you build up the other places, what happens is we call this diversifying your visibility, but I want you to imagine that you have three buckets in front of you.
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We're going to call them visibility buckets.
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and you make deposits in those visibility buckets.
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Now the feed, how are we depositing in that?
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Typically every day. I would say five days a week at minimum.
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We are depositing in that. Then we have the search bucket and I would say once everything is set up, you need to be depositing in that once a week.
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Once a week.
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You can always be an overachiever, but once a week is what is most consistent for most people.
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And then you have the AI bucket.
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And again, none of these things, even the feed is something that you just start posting, You have to set up a social media platform, You have to put all your information in it.
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And so the AI is the same way.
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We have to set it up so that it's working for us, not against us. And then, we check on it and we make deposits depending on how much we want to go all in twice a month, potentially every week.
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But honestly, a really strong foundation, you could probably touch it once a month.
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So we have the bucket of the feed, which is five days a week, pretty much.
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Then you have the bucket with the search and that's like once a week.
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And then you have the bucket with the AI, which can be, let's just say, all fairness, two to three times a month, again, after it's set up. But what happens is the feed bucket is consistently being overrun by new content. So meaning that piece of content lasts 24 to 48 If it pops off, it can last for longer than that.
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But for the most part, you've got a good 48 hours out of it, maybe. Your search bucket is searchable.
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So it is the longest lasting piece of content that you will create.
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And then your AI bucket the reason you're making deposits in the AI bucket is so that you will be recommended. Meaning when someone goes to ask AI who is the best coach for, who is the best entrepreneur for, who is the best agency for, whatever it is that they ask.
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And so we build these strategically.
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I call these the Omni Trio, which is feed, search, and AI.
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And a lot of the things that we do for search, honestly, also feeds AI. So they are almost a twofer in a way.
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Does your social media help your AI?
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It depends. If you are on TikTok, if you are on Instagram or Facebook, no, it does not.
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You have to understand that in July of 2025, Instagram finally allowed your content to be indexed and searchable by Google.
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How long has Instagram been around?
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A really long time. There is only two platforms, and I wouldn't even call one of them a social media network.
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I would call it more of an informational.
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But there only two places that pay, because you got to pay, to allow...
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AI to search. And number one is Reddit.
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Number two is LinkedIn.
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The one that will automatically, because it is the second largest search engine in the world is YouTube and it will always be searched.
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So no matter how great your Instagram post is, it can show up in Google search.
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It cannot show up in an AI platform.
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This is the reason why we cannot just rely on the feed.
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So I want you to remember this.
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You are not chasing, we are not chasing clients.
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We are making deposits. And what happens when you make deposits in your bank account? Well, hopefully you have a really good like interest that you can gain, And so that's what I want for you.
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I want you putting deposits in the content that is going to outlast the other content so well that it's going to make you the expert, the authority, the thought leader in the thing it is that you do.
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So when we think of Basket 1, the feed, again, I look at this as the feed brings speed.
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So we have discovery and connection.
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We build relationships through social media.
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We can...
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create top of funnel content and attract our person.
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The trap is that people think that posting on social media is a marketing strategy.
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It is not the whole strategy. It is a small part of a strategy.
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It is not the whole entire strategy.
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And so we look at the feed is what opens the door.
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It does not carry your business all the way across the finish line, but it does open the door.
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and you can get sales and it can do other things.
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We have to remember there are about 600,000 people searching every single on how to delete their Instagram account.
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600,000, this is the US only by the way, 600,000 people. Where does that tell you where things are going?
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I don't know what the numbers are for Facebook, but I'm sure they're pretty similar and potentially similar for TikTok.
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So basket number two is where search lives.
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And this is where we are very intentional.
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We are creating content of the exact questions that people are searching and asking Google, potentially AI in our industry.
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And so when we think of this, this is blog posts, this is show notes for your podcast episodes, this is YouTube long form. search is really what compounds.
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we have to remember that a post today can bring clients two years from now.
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And this is the basket. I would say that most coaches are skipping because they like blog posts are dead. Probably feel like emails dead, even though that's not this thought in this, in this basket, but they feel like so many things are dead or that it's the slow game.
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I will say that it is a long-term marketing strategy, all of these, but here's the thing.
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Remember I said the feed creates speed?
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The long game is what builds your name.
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The long game is what gets you on stages.
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The long game is what gets you recommended.
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The long game is what gets you in articles.
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The long game, building your name, is huge. And then we have Basket 3.
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This is the newest and least crowded basket.
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Clients asking Chachi BT, Gemini, Claude Perplexity for recommendations.
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Who should I hire if I want to XYZ?
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Who is the best at XYZ?
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But here's the problem. If the machines cannot understand you, they can't recommend you. So what I see a lot of times is, for example, I will raise my hand right now.
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I used to have different things everywhere.
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So one place would say I was a visibility expert.
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One place would say I was a visibility coach.
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One place would say I was a visibility strategist.
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AI is not going to sit there and say,~ those are the same thing. It's not.
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It needs to trust in what I say.
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So you better believe everywhere that I know that I could have updated calls me a visibility strategist. Every single article I'm in in 2026 and beyond, I am a visibility strategist. Everything has to back that up.
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It has to back it up.
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So there has to be massive congruency in order for AI to recommend you.
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If there is anything that doesn't make sense, for example, I used to go by the Visibility Queen and now I'm the Visible Well, the Visibility Queen, there's a lot out there about the Visibility Queen, a lot of articles. The podcast used to be called the Visibility Queen Show.
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So I literally had to show on my About page exactly how this has transformed and how this story unfolded. Like this is who I used to be, this is who I am now.
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So that AI can be like, okay, this says this on her website.
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So I know every visibility queen out there actually was Crissy before this, but now she's the visible CEO.
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People still this day call me the visibility queen.
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Even though it's not what I go by.
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because I built that brand so deep.
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And now I'm doing the same thing with the visible CEO.
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So we want there to be zero confusion.
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So I want you to think about this as let's say somebody follows you on Instagram.
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And they've forgotten about you.
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Let's be honest. I'm sorry. I'm not trying to hurt your feelings, but they forgot. They've moved on.
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But maybe They go to Google and they search for exactly what you do.
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your name comes up because you've done all this work.
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And they're like, my gosh, I followed her on Instagram like years ago.
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I haven't seen her in forever because that's the way the algorithm works, And then maybe they go to AI and deepen the conversation.
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Can you tell me more about what XYZ is doing?
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What are the pricing of her programs?
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How can I work with her? What is it like?
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And because you've done all this foundational work, it answers all those questions.
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This is the most beautiful visibility ecosystem there is.
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Because you have one buyer who has three touch points.
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Not everybody's gonna have three touch points, but here's the way the buying system works today.
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Number one, we have people who will always do their own research.
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They will never let AI recommend anybody.
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100%. What are they gonna do? Google search, going deeper, they're gonna go past the first page, they're gonna get really deep.
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The second person is they're gonna allow Google AI overviews.
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How many people have seen Google AI overviews?
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Raise your hand. I can see it.
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And you believe the Google AI overview as the gospel.
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I see a lot of people doing this.
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I go deeper, but I also check mine all the time because I wanna make sure it is the gospel about me. It's gotta be telling everybody what I'm saying about And so I wanna make sure that's very congruent.
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And the third thing is, is that you're gonna have people who literally ask AI, give AI their credit card and let AI make the purchase for them.
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Like we're gonna see this evolve more and more.
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Completely hands on, kind of hands off, and then completely hands off.
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And so if we are not set up to serve all three of those types of buyers, we're in trouble.
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At the same time, we want to make sure that we're serving the three types of whether they're on the feed, whether they're searching, and whether they're asking AI to recommend.
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Again, and maybe they're doing all three or a combination all three, but how are we feeding those buckets and creeping those buckets?
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How are we?
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making deposits in those three buckets so that we can be the person.
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Listen, this is this strategy and this thought process is still in the early adopter phase. Most people don't know what it is.
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They are searching what's GEO, what's AEO, what's SEO for visibility, what's AIOO. I don't care. You don't need to know the letters.
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Because I show you that you don't need to know the letters.
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I just tell you what to do.
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That's what we teach inside the Omni Method.
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It's more than about the feed friends.
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If you want to truly become findable, if you want to truly become recommendable, and if you truly want to become unforgettable, this is the strategy for you. It does all three.
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It does all three.
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So how can you start focusing on all of this today?
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I'm gonna tell you. Ready? Write these, I think it's five things I'm gonna give you.
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But we'll count them together and if it ends up being more, I'll own it. Number one, what are you known for?
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You can't be a visibility strategist, a visibility coach, and a visibility expert.
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You gotta pick a thing. Mine is visibility strategist.
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Yes, I do coach.
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Yes, I am an expert, but I got to pick a lane and I'm to pick the lane of the least resistance of the least competition.
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So number one, what are you known for?
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You cannot be known for serving everyone.
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You've got to be known for serving someone friends.
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Okay, you're going to choose at least one feed platform.
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If that you want it to be meta Instagram, then pick it. If you don't know, I would highly suggest LinkedIn.
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It will help everything that you do.
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because LinkedIn is credible according to AI because it is built like a resume.
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It has the years and shows everything that you've been doing, who you are as a person, what you've been doing over the years, whether you've worked nine to five or you've owned several businesses, you've changed your brand name, it's all gonna show up there. Number three, you're gonna turn.
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a piece of content into a searchable asset.
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So is that YouTube? Is that a blog post?
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Is that a podcast episode? Again, you get to decide. But this is something we're gonna feed preferably once a week, but at minimum twice a month.
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Honestly, if you just started and you did one a month, you're doing so much better than most people.
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The other thing you want to do is you want point everything to your home base.
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So where is your home base? So what this looks like is every single social media platform, whether you're on them or not, whether you're active on them or not, make sure the link is the same.
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It needs to go to the same place.
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Mine is the visible CEO.com.
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And the fifth thing you can do is ask for a recommendation publicly.
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So I like to do this on LinkedIn because LinkedIn recommendations are public.
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They're very easy to see and AI sees that,~ someone has actually recommended her.
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You could also do Google My Business if you have a Google My Business account, which if you don't, you should.
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Just saying. It's owned by Google.
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It helps with search. 100 % you should do it.
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But that's what I want.
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So what happens next? You can go do these five things.
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But if you really wanna get deep on this and create the visibility strategy that works harder than you do, where you are building your name, where you're getting asked to be on stages and in articles and other people's podcasts without even applying, you wanna check out the Omni Method.
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Because we teach this very deeply in there.
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And there are...
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group coaching calls throughout the month that you can hop on, get clarifying questions answered, get support. We have live trainings.
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There's so much that you can literally just go step by step and check off the list and do the thing.
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We also are going to be focusing on finding your visibility archetype.
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So what is the archetype for you?
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Yes, we still want to make sure we're participating in all three baskets, but we also want to find the thing that's going to work best for you.
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because maybe it's not a social media feed.
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Make sure you check out Omni. I would love to have you inside of this program.
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Right now it is a six month commitment.
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We are going to be moving to a 12 month commitment soon because I see what.
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this can do for you. so if you want to get in now, while it's still only a six month commitment, check it out. It's the VisibleCEO.com slash Omni, O-M-N-I. And I will also make sure that it is in the show notes.
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I want you to go from invisible to in demand.
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I don't want you to be asking questions.
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How do I find coaching clients online?
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Because you already know the answer because you know you're visible in all the right places.