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From a four-acre smallholding growing strawberries and potatoes to three award-winning garden centres, Perrywood’s story is one of family, plants and steady growth.In this episode, Phil and Kate talk to Hannah Powell, HR and Communications Director at Perrywood Garden Centres, about how the busines…
This week, the tables are turned as Kate interviews The Underground co-host Phil Wright, co-founder of creative marketing agency WrightObara.Phil recently wrote an in-depth article exploring how people choose one product over another. In this conversation, he explains why those decisions are rarely…
At a time when so much marketing is measured in clicks, what can a physical magazine still offer garden centres, suppliers and their customers?In this episode of The Underground, Phil and Kate are joined by Nick Trachillis, director of The Garden Centre Magazine.Nick explains how the business creat…
With Glee just a month away, we’re heading back to Birmingham, as well as the conversations we recorded there last year.At Glee 2025, we asked every guest who joined us one simple question:What’s one change you’d love to see in the garden sector over the next five years?The answers gave us a fascin…
Garden writer and horticultural lecturer Ross Pearson joins Phil and Kate to talk about his ambitious Dig for Victory allotment project and what wartime growing advice can still teach gardeners today. Ross has set out to grow food using guidance originally produced by the Ministry of Agriculture, e…
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