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Spilling the tea today with two guests who manage hundreds of launches a year, so grab your notebook. If you've ever assumed Black Friday planning doesn't apply to you because you're a service provider and not a course creator, this episode is going to change your mind. I'm joined by Riley and Sam…
If a quiet January makes your stomach drop, pull up a chair. I am giving you a behind-the-scenes peek at the session I recorded for the 2026 Black Friday Summit, which runs August 25 through August 27, and my session takes a different angle than most of the others you will see there. The other spea…
Check your inbox. I bet there is a Black Friday email sitting in there right now from a course creator, a template shop, or a digital product seller, and I bet you skimmed it and archived it and thought "well, that's nice for them." Then you closed the tab and counted yourself out of Black Friday f…
Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea on exactly how she built that number, and why your email list might be sitting on more Black Friday potential than you re…
I am sitting down with Megan Moore, a minimalist marketing strategist and Black Friday Summit speaker, to talk about why your Black Friday sale starts today, not in November. Megan owns a marketing agency and has been helping entrepreneurs in the digital space since 2014, working from her tiny hou…
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