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Most B2B marketing budgets are flat or shrinking, forcing teams to make tough decisions about where to invest. This episode challenges conventional thinking by arguing that creative excellence isn't a luxury line item but a strategic necessity. Through the lens of Inverta's partnership with creative agency Fenwick, we'll explore how thoughtful, problem-focused creative can transform marketing effectiveness even with limited resources.
Chris Gillespie - CEO and Creative Director at Fenwick (https://www.fenwick.media/)
LinkedIn Profile https://www.linkedin.com/in/christophermatthewgillespie/
Jessica Fewless - Sr. Director of Partnerships and Demand Generation at Inverta
LinkedIn Profile https://www.linkedin.com/in/jfewless/
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Estados Unidos
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