ACERCA DE ESTE EPISODIO
Juan Giraldo, CEO, and co-founder at Waku joins us to share his insights on starting a mission-driven brand and how you first need to satisfy customers’ tastes and functional requirements before you earn the right to enlist them in your mission. Waku is a beverage brand of ready-to-drink herbal teas infused with prebiotics. Since Juan is from Ecuador, he wanted to make an impact in his home country by sourcing organic, high quality and pure ingredients directly from farms in Ecuador.
He talks about the challenges of setting up a co-manufacturer and a raw ingredient supply chain in another country. Juan also walks us through the steps he took to get his first products manufactured and how he repositioned his product several times based on the feedback he received from his customers.
Learn more about Juan and Waku:
He talks about the challenges of setting up a co-manufacturer and a raw ingredient supply chain in another country. Juan also walks us through the steps he took to get his first products manufactured and how he repositioned his product several times based on the feedback he received from his customers.
Learn more about Juan and Waku:
- Juan’s LinkedIn
- Juan’s Twitter
- Waku’s LinkedIn Page
- Waku’s Website
Other Resources:
- Invest in Waku
- Waku on Amazon
- BevNET Website
- Traction: Get a Grip on Your Business book by Gino Wickman
Automate your inventory operations with Fiddle:
- Learn more about Fiddle
- Get a free 14-day trial
- Schedule a demo
- Get The Ultimate Inventory Management Guide For Growing CPG Brands
- Get The Ultimate Supplier & Co-Packer List
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Physical Product Movement RSS
The Physical Product Movement is hand crafted by our friends over at: fame.so
Inglés
Estados Unidos
EN ESTE EPISODIO
TRANSCRIPCIÓN 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
BUSCAR EPISODIOS ANTERIORES
Buscar episodios anteriores de The Physical Product Movement.
OTROS EPISODIOS EN ESTE PODCAST
![[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7](https://cdn-images-3.listennotes.com/podcasts/the-physical/greatest-hits-the-power-of-a-jMhoQC-wvp3-9SdLZzh51A2.1400x1400.jpg)
One exciting conversation we had on The Physical Product Movement podcast was with Tyler Merrick, the Founder of Project 7, a premium confectionery brand with a social mission to fund critical areas of need through their keto-friendly plant-based candies and delicious gummies.
Tyler unfolded his ex…
![[Greatest Hits] Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love](https://cdn-images-3.listennotes.com/podcasts/the-physical/greatest-hits-launching-uzN9WF6q_H1-ntYxARQw108.1400x1400.jpg)
If you’ve been looking for healthy and delicious ice cream, look no further! Must Love is a Los Angeles-based ice cream company founded by Hannah Hong and her best friend Molly that focuses on producing non-dairy ice cream made with real, simple ingredients. Hannah explains what makes Must Love a h…
![[Greatest Hits] Scaling Up Your Brand with Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner](https://cdn-images-3.listennotes.com/podcasts/the-physical/greatest-hits-scaling-up-SAJdzQiyfoC-clPbKQa1et0.1400x1400.jpg)
Not long ago, Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner, joined us on a great episode of The Physical Product Movement podcast. She talked about her CPG experience, the advantages and drawbacks of manufacturing in-house, and how the oper…
![[Greatest Hits] Co-Manufacturing Mastery with Dustin Finkel, CEO at Awakened Foods](https://cdn-images-3.listennotes.com/podcasts/the-physical/greatest-hits-co-Hw3iz86IcVr-VxgNlZArtD9.1400x1400.jpg)
In this episode of The Physical Product Movement podcast, Dustin Finkel, CEO of Awakened Foods, shares transparent and actionable insights that help those raising capital to scale their brands and gives some invaluable tips on partnering with co-manufacturers.Episode Notes:
Dustin’s LinkedIn
Awake…
In this episode of the Physical Product Movement Podcast, Ryan Margolin, CEO of Professional Hair Labs, joins the conversation to discuss his company's transition from outsourcing their manufacturing to manufacturing their own line of products in-house. Ryan talks about the hidden cost every m…
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de Fiddle, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.
EDITAR
Gracias por ayudar a mantener actualizada la base de datos de podcasts.
