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We are now well over one month in after Google announced the major restrictions on search terms reports.  I've had some time to find some work arounds and I share some tips in this episode.

12. Best Ad Strategy

Google Ads has ads (obviously)... but which strategies work best for pest control companies?   In this episode, we dive deep into different ad types and strategies that are most advantageous.
Google is fading out Broad Match Modfiers, which really stinks because it was our favorite keyword match type.  However, Phrase Match looks like it should be taking it’s place.  Listen to learn more about Google’s recent keyword match type changes.

13. PCIM Holiday Checklist

When / If business is slow, it's a good idea to take some time and refine your marketing strategies.  Check out this episode for some suggestions on what you could be working on this holiday season.  The Pest Control Internet Marketing Podcast turns 1 this month!  Thanks to all who watch &…
You own a Pest / Wildlife control company, or you're looking to start one.  Great!  But do you have all your ducks in a row when it comes to being successful online?  Check out these tips to ensure you obtain an internet marketing model built for success!
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