The Manager's Playbook
The Manager's Playbook
✓

The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency

02:10:50
Podcasts
RSS
Link

ACERCA DE ESTE EPISODIO

In Episode 031 of The Manager’s Playbook, Tuma Basa, former head of Spotify's RapCaviar and Director of Black Music & Culture at YouTube, joins Mauricio Ruiz for a deep dive into the evolution of music curation, platform strategy, and long-term artist relevance.

Tuma shares his journey from BET to Spotify to YouTube, and breaks down how emotional intelligence, cultural adaptability, and curiosity have shaped his leadership. They talk YouTube as global TV, the impact of Gen AI on creativity, and the line between music industry and music community.

For artists, executives, or anyone building legacy in the music business, this one’s a masterclass.

A conversation like this doesn't come cheap.


Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET

Música
Inglés
Estados Unidos
UtiliceAPIpara buscar este episodio enJSON

EN ESTE EPISODIO

Editar estas etiquetas

TRANSCRIPCIÓN 🔗

Are you the producer of this podcast? Add a podcast transcript
Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

BUSCAR EPISODIOS ANTERIORES

Buscar episodios anteriores de The Manager's Playbook.
Inserta esta barra de búsqueda en tu sitio web

OTROS EPISODIOS EN ESTE PODCAST

Inside the Playbook: Alex Lunt on When Is The Right Time To Sign

Inside the Playbook: Alex Lunt on When Is The Right Time To Sign

What does it really take to break a hit song in today's music industry? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to discuss how streaming momentum attracts major labels and what it takes to turn an independe…
00:25:00
COMPARTIR
GUARDAR
The Manager’s Playbook: Alex Lunt - Dasha, Viral Hits, Major Label Deals, Country Music & Artist Management (EP 88)

The Manager’s Playbook: Alex Lunt - Dasha, Viral Hits, Major Label Deals, Country Music & Artist Management (EP 88)

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes. Alex shares the story behind managing Dasha through the breakout of “Austin,” from viral TikTok momentum and line-dance culture t…
01:31:02
COMPARTIR
GUARDAR
Inside the Playbook: JBeau Lewis on The Real Strategy Behind Booking Your First Tour

Inside the Playbook: JBeau Lewis on The Real Strategy Behind Booking Your First Tour

When should an artist start touring? And when is the biggest check actually the wrong move? UTA partner and music agent JBeau Lewis, who works with Bad Bunny and Karol G, joins Mauricio Ruiz on The Manager’s Playbook to break down what goes into building a successful touring career. From planning y…
00:20:59
COMPARTIR
GUARDAR
Inside the Playbook: JBeau Lewis on The Strategy Behind Bad Bunny's Global Success

Inside the Playbook: JBeau Lewis on The Strategy Behind Bad Bunny's Global Success

What makes a top agent want to bet on an artist? UTA partner and music agent JBeau Lewis breaks down what he looks for before signing an artist, how TikTok and YouTube have changed discovery, and why talent is only one part of the equation. JBeau also shares how UTA began working with Bad Bunny, wh…
00:18:57
COMPARTIR
GUARDAR
Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026

Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026

What happens when the biggest moments of an artist’s career happen back-to-back? UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to headlining Coachella. JBeau breaks down the logistics of preparing a Super Bowl halftime show in the m…
00:14:02
COMPARTIR
GUARDAR
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de The Manager's Playbook, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.
PROMOTED
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
Bid on eBay

RECOMENDACIONES
Use la API para recuperar este episodio