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In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping festival experience behind EDC.
Joe and Mauricio discuss the roots of rave culture, the rise of dance music in America, and why EDC became more than just a lineup. From stage design, art cars, rides, and immersive worlds to Pasquale Rotella’s creative vision and Insomniac’s focus on community, this conversation is a look at how live experiences become movements.
For DJs, managers, promoters, music executives, and anyone interested in dance music culture, this is a lesson in building scale without losing the roots.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
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