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You found the Live Local Marketing Podcast where business owners share their knowledge about what's working in the market today.
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No fluff, just their experiences and stories from people who are making it happen.
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And if authentic practical marketing resonates with you, be sure to visit Livelocal Warm Marketing.com and learn to grow your business on warm marketing referrals.
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Now, onto the show.
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Welcome.
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Thanks for joining us here at the Live Local War Marketing Podcast.
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We're with Susan.
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How are we feeling today?
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I'm feeling so amazing.
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Thank you for hosting this show.
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It's freaking brilliant, but you already knew that.
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We had a lot of fun before we even hit record about talking about unicorns and princesses and sparkly things.
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So you're gonna find out why here in a few seconds.
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So we'll get to your intro and give a little the the folks a little bit of background on you, and then we'll get right into the questions.
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Are we ready?
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Susan is the chief sparkle officer.
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You know what's funny?
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I have never actually uttered that phrase before.
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That's the first time for me.
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So there you go.
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Yeah, that's good.
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She's a visionary strategist, uh, award-winning speaker, modern modern fairy godmother of business, who have some ambitious ambitious women trade beige success for champagne energy expansion.
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Known for her blend of stagecraft, neuroscience, and luxury play, Susan transforms leaders with competent to captivating, from overwhelm to magnetic.
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And she's creator of the Sparkle Factor, a neuroscience-based methodology that teaches women how to harness micro winds for unstoppable momentum.
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With her signature framework, the Sparkle Factor, she equips her clients with strategic clarity, imaginative energy, and the presence to be unforgettable, just like her.
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Oh, thank you.
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Already all right, are we ready for the questions?
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I'm ready, bring it.
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Let's go.
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First one, as an entrepreneur, what was your first win?
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Getting paid before I was ready.
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Which is it, yeah.
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So that's the moment that required everything for me.
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And confidence, I think, doesn't come first.
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Practice does, motion does, action does.
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And so that lesson has followed me ever since, which is I'm gonna get paid before I ever feel ready, before I have everything that looks just so, and the social has all the followers, and whatever people have told you it's all wrong.
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Just go and do, go and do, go and do.
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And then when the money flows, you'll be like, oh, I'm doing the right thing because it's just a metric, it's just a data.
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So for me, that hands down, that's my best win, my first win.
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What'd you get paid for?
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I may ask.
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Speaking, speaking.
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And I never saw myself as a speaker.
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So I was a professional entertainer, I was an actor, singer, dancer.
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So you could put me on the stage and I could put on a costume and do whatever you wanted.
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And when I finished that though, I was like, well, now what?
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I don't, what skills do I have?
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Nothing.
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And it was a little group that invited me to come speak because they're like, oh, she was in cats and da-da-da.
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It'd be fun to have a have a stage star, you know, and yeah, and um, I didn't get paid at that gig, but I got a paid gig out of that gig.
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And I was like, oh, this is something.
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Let's do this.
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Let's do this.
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So yeah, that's what that's the first one.
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So a lot of the stuff you have, you're doing your speeches and doing your presentations in a big sparkly dress or business suits.
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How do you decide when it's appropriate to put on the fancy dress versus when it's time to dress up and do the fancy business suit?
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Like, how do you know?
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I know because it's what I'm what I feel inside.
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And I and I do tell people, I don't look like your normal business coach.
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So expect that.
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I also don't talk like a normal business coach.
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I'm gonna push you really hard.
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I talk about putting my stiletto up your butt instead of, you know, I'm not, I'm gonna kick you.
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Like this is the way that it works because that's what you're hiring me to do.
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So I don't want to look like every other business coach out there.
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So I have to be me with a last name like Castle, which is my real last name.
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Um, I have just led into that and bringing all the sparkle.
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So I always, even if I have a black corporate suit on, will usually have um a sparkly sequin top underneath, or I have sequined stilettos or something.
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But it's that finding that little bit for me that is me and everything I wear allows me to show up in a genuine fashion for people.
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So it doesn't, I don't necessarily think the clothes matter.
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Now, sometimes I am going for shock value for sure, but in everyday situation, like today, I mean, this is what I wore, not I mean, love your podcast, but not just because this is a podcast, like this is what I'm wearing, literally to the grocery store in a little bit.
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So, like it's just who I am.
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So, for those of you listening, it's a sparkly, uh, white top, right?
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That's that's the best way to describe it.
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Yeah, yeah.
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Sparkles matter what sparkling everywhere.
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Everything you do is sparkling.
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Yes, sparkling everywhere.
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Everywhere.
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Yes.
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Um, what is your best habit?
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My best habit is a weekly decision review, hands down.
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Oh so if if I don't just decide intentionally, something else decides for me.
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So every week I spend five minutes reviewing the week and not with not with shame all over it, but just like I said I was gonna do this.
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Did I do that?
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If I did, great.
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What was I thinking and feeling?
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What was surrounding me that allowed me to do that?
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If I didn't do it, again, no shame, what took its place or what was I feeling, or something else took its place and maybe got me off track and I didn't have enough time anymore.
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Again, it's just deciding and it's just knowing if I spent my time like this and I decided to spend my time like this, what does it mean for my results and what I'm doing next week?
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So that is really the best habit that I've maintained for two decades now.
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Is it like a write-down type thing?
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Is it a reflective thing?
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What system do you have in place to make the consistency?
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Well, brain science will tell you you always need to write things down, including not typing.
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Actually get a actual pen and old school paper and write it down.
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So yes, it is actually on pen and paper to do that because then it's imprinting in the brain very, very differently.
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So you probably have an amazing collection of journals or whatnot of all the different things you've done for years, right?
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I do, and they're pretty because I use all kinds of pens of all different colors and doodles on the side or whatever, so that when I go back, it's not and I I never think of them as just a collection of words.
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And you said that very, very well.
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It's it's the capturing of what has happened.
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And so I can see when when things were really hard, why were they hard?
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And what lessons have I now like learned so that it's not happening now?
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It's it's a wonderful narrative, just just that little weekly review that kind of keeps you moving and shaking and honestly makes you proud of how far you've come.
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Do you ever go back if you're having a moment where like you have a problem and you're like, I remember having this problem three years ago?
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Do you ever go back and look through it and kind of see what things you did?
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You do.
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Okay.
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Yeah, because it's it's just a form of history.
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And we want to, you know, we we teach in classes history and to for not just here's what happened, but so that we don't repeat itself, supposedly.
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And so what what the same thing was true for me.
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So as I'm writing things and if things come up, I will go back and go, Oh, yeah, you know, I dealt with something similar in 2014.
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Let me go find that.
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Got it.
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Just peek through.
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It's really good reminder.
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Oh, I can imagine.
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I I I'm jealous that you do that because I should definitely be doing that because lots of things have gone wrong.
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And I wish I was gonna go back and look at it and see what I did back then to, yeah, that's a brilliant, brilliant strategy.
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Thank you.
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Um, this is the perfect question for you.
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Okay.
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What truth in marketing do you wish everybody knew?
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A quick break before we get to that next answer, because I know that answer is gonna be brilliant, which is why I chose this moment to interrupt.
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If you love what you're seeing and you want to run your business off of warm marketing and referrals, visit our website, live local warmmarketing.com.
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It's got valuable resources, office hours, memberships, the book, an array of resources to help you get rid of cold calls, cold leads, door knocking, and run a business you can be proud of through referrals and warm marketing.
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Now, back to the show.
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Well, I would say that um that I I think that speaking, hands down, is the best form of marketing out there.
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So that's my truth.
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So whether it's a stage or a room podcast like this with you today, a panel, even when you're introducing yourself at a networking event, if that's your thing, when people experiencing experience your thinking live and then what and they watch your body and your facial features.
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And if you're if you're looking at them or your head is down, trust is going to accelerate or decelerate.
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And I'm all about accelerating trust as fast as possible.
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So I don't care about funnels, I don't care about all that mumbo jumbo.
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I care about talking, looking eye to eye, have people listen to my energy, my pacing, all of that.
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So for me, that's the market truth.
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You should you always speak about your business, even when you're saying I recommend, you know, XYZ's business for this thing over here.
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You're always speaking.
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So I wish people would understand that when you're speaking, you're marketing.
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And I think marketing would get so much easier for people.
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What when you sit down with clients, I'm sure you help them with their speaking.
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What is like the number one thing that you see across the board as an area of improvement that is needed?
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Decision data.
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So I don't think that we're taught to make decisions.
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You know, what we're taught to spit out information in school, we're taught to use some kind of formula, you know, we might write an analysis of a book.
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But when it comes to how to make a decision, we're not taught to do that.
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So we expect people in business, even CEOs, to make these wide-ranging decisions that affect every member.
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And then beyond the people at work, they're affecting their people, and those decisions are affecting communities.
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You can see how this goes.
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So I teach data decision.
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And so I can care less about vanity matrix and I care more about what is actually causing action.
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What made someone book?
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So that's what I'm teaching my clients.
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What made someone buy?
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What made someone say yes?
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Your data then supports your decision making.
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It's never distracting from them.
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And it helps you not get so emotionally concerned when someone unsubscribes from your email list.
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You're like, oh, it's just data.
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Like they didn't like this email, but look at how many people responded.
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Which metric am I going to pay attention to?
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So that decision, that data for that decision is everything in business.
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Everything in business.
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And I think those are the companies and people that are rising up know how to make effective decisions.
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And those that are crumbling or scattered or don't know what their message is, it's because they don't know how to look at the data.
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Amen.
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Amen.
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Amen.
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Um, you've been doing this for quite some time, very successful.
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What things do you still personally do?
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And what things do you hand off to a team or a VA?
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Yeah, love this.
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I personally handle vision and messaging and decisions.
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So, but anything else honestly can be given away.
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And you don't have to pay a human anymore.
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Like AI is pretty fabulous at that, right?
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So anything repetitive, anything that drains me, any operational system gets some kind of system or a delegation to it.
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So I think of it like this, Billy.
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If if it does not literally require only my brain, it does not require me.
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So if it doesn't require me, then I need to work myself out of that as fast as possible so that I can only be doing the things that I need to be doing.
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That's hard and it's ruthless.
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And it takes a long time to get there, but it's so freeing every time I get something off of my plate that doesn't belong there.
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How do you create systems?
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How do you get it off your plate faster?
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Let's say I'm your advice to me, I want to get stuff off my plate too.
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What advice are you giving to me to get it off my plate as soon as I can?
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What systems do you use?
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Well, you know, just you can use the Eisenhower matrix.
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That's one that most people are familiar with, which is the four quadrants of what's urgent, what feels urgent, what's important, what's not important and not urgent, et cetera.
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And you just go through and you brain dump.
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But that is that is actually what I teach.
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I teach brain dumping first, which is you take 30 minutes, 20 minutes, and literally set a timer and write everything that comes up, not just happens, everything that comes up.
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Once you've done that, then you go circle categories and create your categories of lists.
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Then from there you say, okay, if I said this is the kind of leader I'm gonna be this year, and and I say that my goals are XYZ and I'm following this data centric like portion, now on this, what is my priority?
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And and because it's not gonna lie to you.
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And then and then it becomes now, there's still things on that list.
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So what do I do with that list?
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That's a different question than the one that you asked, which is when things are still left on that list, what do you do with them?
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And it's that point that you have to get ruthless and say things like, is there someone who does this better, faster than me?
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Is there a tool or technology that I need to learn to do this better and faster?
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Do I have the funds to do that?
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Because sometimes you don't, then it's so what are you gonna do about that?
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Like maybe you're gonna quit watching TV at night until you get this under control.
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I mean, it's that for me, it's that easy and that hard.
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And it comes back to your data points with things are actually moving the needle for you.
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So that last answer in this kind of answer have to go hand in hand, right?
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You're you're choosing what is actually moving the needle and what's not.
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Correct, correct?
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So that I'm not emotional because I like everything I do.
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I want to hang out with all the people, I want to create all the things.
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So my emotions, you know what I say this all the time?
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Feelings should never run your business.
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Ever.
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Ever.
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I mean, you want them to.
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I want you to be excited about your business, but they shouldn't be running your business.
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All right.
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So you talked about goals, and even in that last answer, you talked about budgeting for a split second.
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So let's move to that one.
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So budgeting.
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So let's say we're talking about somebody who just barely getting started, has a tight little budget, but needs to figure out the best methods of moving to that next level.
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What kind of advice do you have for them, their best ROI that they can move up?
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So um, it kind of goes back to something we said, which is, and this is gonna sound terrible.
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Sorry, all of you listening, sell first.
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Meaning sell first from a stage, sell first from a networking event, sell first from a speaking opportunity, sell first having a lunch with someone.
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But when you sell, you only need one clear offer for that one person in that one real conversation.
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Too many of us are like, but I have to have this, the the little thing and then the medium thing and then the high ticket thing, and then the.
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I'm like, oh, you're that's why you're not selling anything.
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No one knows what to pay attention to.
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So decide what it is, decide what will move the needle, decide the one person that you need to sell it to and go have a conversation.
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That's my advice.
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What if they have different tiers of products?
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So, like let's say I have the high-end product, but it's not really who I'm hitting right now.
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I'm hitting a lot of medium people.
00:14:10.960 --> 00:14:18.559
Would you take like one week and talk about the high end, another week and talk about the medium and split it up that way, or do you just say, hey, pick one and go with it?
00:14:18.799 --> 00:14:22.240
Well, I'm a big believer that for 90 days I do things in 90-day chunks.
00:14:22.399 --> 00:14:24.080
For 90 days, there's one offer.
00:14:24.320 --> 00:14:24.720
Got it.
00:14:24.799 --> 00:14:32.399
And all of my messaging and all my conversations around that, because in the conversation, let's say that I'm talking to you about the sparkle factor and how to make better decisions faster.
00:14:32.559 --> 00:14:32.879
Okay.
00:14:33.120 --> 00:14:36.799
And in our conversation, I realized you know what you really need is some hand holding.
00:14:37.120 --> 00:14:40.799
And I hear what you're saying that you really want to go as fast as possible.
00:14:40.960 --> 00:14:45.039
Well, instead of just going through the course at your own pace, what if we got half a day together?
00:14:45.120 --> 00:14:50.720
And I just walk you through me, me, you're sort of the course, but me next to you, and I'm gonna help you make your decisions faster.
00:14:50.879 --> 00:14:51.600
It's a half a day.
00:14:51.759 --> 00:14:53.679
Would that be something you're more interested in?
00:14:54.240 --> 00:14:57.120
That's that's why I'm a big believer about speaking in in a conversation.
00:14:57.360 --> 00:15:00.799
Doesn't mean I'm not selling something else, but I'm selling first with one clear offer.
00:15:01.679 --> 00:15:02.320
That's awesome.
00:15:02.399 --> 00:15:03.759
And then you pivot if you have to.
00:15:03.919 --> 00:15:04.320
Correct.
00:15:04.799 --> 00:15:05.519
Because I'm listening to them.
00:15:05.600 --> 00:15:07.279
It's not about me, it's about them.
00:15:07.600 --> 00:15:08.320
That's amazing.
00:15:08.480 --> 00:15:11.279
All right, so let's talk about you've been doing this for a minute or two.
00:15:11.440 --> 00:15:13.519
What's a strategy that you don't do anymore?
00:15:13.600 --> 00:15:16.559
Like this doesn't work, it's stupid, leave it to the wayside.
00:15:16.639 --> 00:15:17.840
No ROI on this.
00:15:18.240 --> 00:15:19.759
No ROI on this whatsoever.
00:15:19.919 --> 00:15:21.360
What do I not do anymore?
00:15:21.600 --> 00:15:27.039
Well, uh, I think for one of the things that I don't do anymore is I don't allow myself not to rest.
00:15:27.840 --> 00:15:28.879
So uh good.
00:15:29.120 --> 00:15:30.320
I'm not hyper creative.
00:15:30.399 --> 00:15:32.799
I mean, I I've been described as a human confetti canon.
00:15:32.960 --> 00:15:34.960
I can work three days without sleep or eating.
00:15:35.120 --> 00:15:36.159
I just can.
00:15:36.320 --> 00:15:39.759
And so I have to learn to step out of productivity mode.
00:15:40.080 --> 00:15:45.840
And so that doesn't always look like sleep because I'm a four or five night, I'm four or five hours a night kind of a person.
00:15:46.240 --> 00:15:51.120
But rest for me is anything that reminds me I'm human before my business.
00:15:51.360 --> 00:16:03.679
So it might be having a glass of wine on my patio, it might be going to take a walk with my dog, but whatever it looks like, I have rest built into my calendar so that I can be productive, not the other way around.
00:16:03.919 --> 00:16:09.200
And um, so that is, I learned in a in a bad way to not do that.
00:16:09.360 --> 00:16:11.279
And so I'm just I'm just done with that.
00:16:11.440 --> 00:16:14.240
And so that is the best answer that I have for you.
00:16:14.559 --> 00:16:20.399
Then I saw on your website too, that is a uh section, a course people would take is self-care.
00:16:20.480 --> 00:16:22.960
What what is what goes on in that course with that class?
00:16:23.200 --> 00:16:33.919
Well, so in self-care, when I teach you that I think the self-care business and moniker is dumb and stupid because they'll say, go to a spa or get your nails done, or for go play golf, or whatever.
00:16:34.000 --> 00:16:36.159
I'm like, but what if you don't like any of those things?
00:16:36.399 --> 00:16:43.840
Then you totally self-care for some people is running, self-care for others is you know, doing something in high energy, self-care for others is taking a nap.
00:16:44.000 --> 00:17:00.240
So what the course does is it helps you understand internally what you need for your own body system and how your calendar is supporting that or not, and then helping you create a sustainable routine out of that so that it is sustainable for whatever's going on in your life because we all need it, we all need more self-care for sure.
00:17:00.639 --> 00:17:02.159
First of all, nobody doesn't like spas.
00:17:02.399 --> 00:17:03.600
So I mean that an example.
00:17:03.759 --> 00:17:06.480
Yeah, not everybody has the money for the spas, maybe.
00:17:06.559 --> 00:17:07.920
Like there you go, we'll go that way.
00:17:08.000 --> 00:17:08.480
That's true.
00:17:08.640 --> 00:17:09.039
Right, right.
00:17:09.119 --> 00:17:11.839
If I said just go have spa named people are like, that's$600.
00:17:12.720 --> 00:17:13.839
Like that sounds great.
00:17:14.079 --> 00:17:16.720
Are you gonna sponsor that or brought to you by C?
00:17:17.279 --> 00:17:17.839
Yeah, exactly.
00:17:18.000 --> 00:17:18.559
Exactly.
00:17:18.799 --> 00:17:19.279
Thank you.
00:17:19.359 --> 00:17:20.480
Yeah, right, right.
00:17:20.640 --> 00:17:21.440
Only, yes.
00:17:21.519 --> 00:17:28.000
So instead, maybe you're gonna go to TJ Maxx and get all the things that you need for the spa day and figure out a way to do it at your house at your thing.
00:17:28.799 --> 00:17:29.440
That's perfect.
00:17:29.599 --> 00:17:33.519
So actually, your the the last question is actually the one you just answered how you avoid burnout.
00:17:33.599 --> 00:17:34.640
So let's pivot a little bit.
00:17:34.799 --> 00:17:36.000
As a leader, you have a team.
00:17:36.079 --> 00:17:43.920
How do you influence and how do you train your staff, your team to also not do burnout because they're working for you?
00:17:44.079 --> 00:17:46.480
They feel obligated, they feel like they want to help you.
00:17:46.559 --> 00:17:48.799
How do you keep them from also burning out?
00:17:48.960 --> 00:17:56.160
I love this question because one, I'm a Trello, not sponsored by Trello, I'm a Trello-based project management person.
00:17:56.400 --> 00:17:58.559
So that way we're we stay out of email.
00:17:58.640 --> 00:18:04.559
So we use Trello and we can have boards and everybody's on the board that they need to be on, and we can communicate there, look at attachments.
00:18:04.640 --> 00:18:05.200
It's great.
00:18:05.279 --> 00:18:06.400
So that's the first thing I say.
00:18:06.480 --> 00:18:11.519
The second thing I say is I tell them just because I contact you does not mean I need a response.
00:18:11.759 --> 00:18:13.680
It means I need to get it off my plate.
00:18:13.920 --> 00:18:16.559
So, you know, sometimes it might be two o'clock in the morning.
00:18:16.640 --> 00:18:22.079
I'm gonna email them, I'm not gonna text or call them, but I don't expect them to necessarily be up and answering.
00:18:22.160 --> 00:18:22.880
That's ridiculous.
00:18:22.960 --> 00:18:24.640
That's my hours, that's not theirs.
00:18:24.880 --> 00:18:31.279
But my process with them is more about fewer goals, shorter timelines, and strong filters.
00:18:31.599 --> 00:18:34.319
So we're not thinking, what are we doing next year?
00:18:34.480 --> 00:18:38.880
We're thinking, okay, by the end of February, we we need to have done X, Y, and Z.
00:18:39.039 --> 00:18:39.519
Where are we?
00:18:39.680 --> 00:18:40.480
Like, what's missing?
00:18:40.559 --> 00:18:41.200
What do we do?
00:18:41.440 --> 00:18:45.920
Because I and while, yes, my website looks fun.
00:18:46.240 --> 00:18:46.799
I am fun.
00:18:47.039 --> 00:18:47.599
It looks awesome.
00:18:47.839 --> 00:18:51.200
I'm but I care more about finishing than fantasizing.
00:18:51.359 --> 00:18:54.000
So I want to traffic in reality all the time.
00:18:54.160 --> 00:18:56.480
And so my team is always a momentum-based team.
00:18:56.559 --> 00:18:57.599
Like, what are we doing for action?
00:18:57.680 --> 00:18:58.720
What are we doing for action?
00:18:58.880 --> 00:19:02.640
And if there's not action, we pause and say, what happened?
00:19:02.880 --> 00:19:04.160
What's keeping us from that?
00:19:04.319 --> 00:19:05.759
Did something else take its place?
00:19:06.480 --> 00:19:07.759
Do we not have the skills that we need?
00:19:07.839 --> 00:19:09.279
Do we need a new piece of technology?
00:19:09.440 --> 00:19:13.839
So it's just that constant evaluation, we're doing that in every meeting, in every meeting.
00:19:14.000 --> 00:19:16.720
That way our meetings are like 30 minutes instead of three hours.
00:19:16.880 --> 00:19:20.079
And yet we're still working on my takeover plan for the universe.
00:19:20.160 --> 00:19:23.839
So it's working, but it's just a different way to manage a team, I think.
00:19:24.319 --> 00:19:29.200
I can picture the world, everybody's getting sparkles and sprinkles, and we do up the White House and pink.
00:19:29.279 --> 00:19:30.319
Like, I'm in, let's do it.
00:19:30.480 --> 00:19:31.440
Right, let's do that.
00:19:31.599 --> 00:19:34.880
Like, I'm all over that every day, all night, right?
00:19:35.039 --> 00:19:36.480
People need a little more joy, right?
00:19:36.559 --> 00:19:38.400
If it's a little something, it's just gonna make you smile then.
00:19:38.559 --> 00:19:39.119
I'm all about it.
00:19:39.599 --> 00:19:40.720
All in, all in.
00:19:40.960 --> 00:19:41.519
This is awesome.
00:19:41.599 --> 00:19:43.200
I appreciate this conversation, so much energy.
00:19:43.359 --> 00:19:44.640
Now we got so many ideas too.
00:19:44.720 --> 00:19:48.559
I'm talking about 90-day sprints and then like all these different things that are like now rolling through my head.
00:19:48.640 --> 00:19:51.519
I need to take some time and make some adjustments in my marketing.
00:19:51.680 --> 00:19:53.200
So I appreciate all that help.
00:19:53.359 --> 00:19:55.599
As we go the outro, what's that?
00:19:55.680 --> 00:19:55.920
Sorry.
00:19:56.079 --> 00:20:01.119
I said I I appreciate the time to even talk about it because that's what's gonna work is when people start talking about what's working.
00:20:01.200 --> 00:20:02.480
Let's let's hack each other.
00:20:02.559 --> 00:20:04.400
Like, seriously, don't avoid it.
00:20:04.640 --> 00:20:05.039
I'll share.
00:20:05.119 --> 00:20:06.000
Like it's there's nothing.
00:20:06.240 --> 00:20:09.920
Oh that's my motto this year is entrepreneurship is a team sport.
00:20:10.079 --> 00:20:12.559
Yeah, everybody's sharing stuff, everybody's getting ideas out.
00:20:12.640 --> 00:20:18.400
Even this podcast, I'm getting so many different ideas and trying to share all the people I meet with everybody else that I know as much as possible.
00:20:18.640 --> 00:20:19.119
So great.
00:20:19.200 --> 00:20:19.599
I love it.
00:20:19.759 --> 00:20:20.720
Love the content.
00:20:20.880 --> 00:20:21.440
It's fun.
00:20:21.599 --> 00:20:28.240
So we're gonna do your outro where you talk about your business specifically and where can people meet and or uh uh get a hold of you?
00:20:28.559 --> 00:20:30.640
Well, my goal is pretty simple with this.
00:20:30.880 --> 00:20:35.680
So um I love to help high performing humans make confident decisions.
00:20:35.839 --> 00:20:39.279
So if that's you and you're listening or paying attention, I'm your person.
00:20:39.440 --> 00:20:42.480
Let me very godmother myself all over you, right?
00:20:42.720 --> 00:20:46.960
And and the best place to find me is my website because you can interact with me however you want to.
00:20:47.200 --> 00:20:52.480
So it's just the the name that you see on the screen is Suzanne Castle, like a princess.com.
00:20:52.640 --> 00:20:54.160
And on there, there are freebies.
00:20:54.319 --> 00:20:58.079
You can see the sparkle factor ecosystem, where I'm gonna be, appearances, all the things.
00:20:58.160 --> 00:21:00.559
Um, and let's make some magic together, shall we?
00:21:00.880 --> 00:21:01.839
That is amazing.
00:21:02.000 --> 00:21:04.240
Thank you for the energy and your time today.
00:21:04.480 --> 00:21:06.079
And my daughter would be fully on board.
00:21:06.160 --> 00:21:10.319
She's got this you know what the kids now they do sprinkle slime, slime sprinkly.
00:21:10.480 --> 00:21:10.960
You ever see that?
00:21:11.039 --> 00:21:13.440
They have like yeah, so she's all into the slime sprinkle.
00:21:13.599 --> 00:21:19.440
And I'm like, I don't know if girls that when I was a kid liked the slime, they like the sparkles, but now yeah, it's the other thing.
00:21:19.519 --> 00:21:23.599
Like, I can never get the I could never get sparkles to to stay in the silly putty.
00:21:23.680 --> 00:21:27.599
I'm that old, so you know, so I love that girls have the option for like sparkly slime.
00:21:27.680 --> 00:21:28.799
I think it's it's fantastic.
00:21:29.039 --> 00:21:30.640
She is all in, she would be one of the biggest fans.
00:21:30.880 --> 00:21:31.440
I love that.
00:21:32.480 --> 00:21:35.359
Thank you for your time today, and we appreciate you.
00:00:00.000 --> 00:00:04.400
You found the Live Local Marketing Podcast where business owners share their knowledge about what's working in the market today.
00:00:04.559 --> 00:00:08.160
No fluff, just their experiences and stories from people who are making it happen.
00:00:08.320 --> 00:00:16.719
And if authentic practical marketing resonates with you, be sure to visit Livelocal Warm Marketing.com and learn to grow your business on warm marketing referrals.
00:00:16.879 --> 00:00:18.160
Now, onto the show.
00:00:18.480 --> 00:00:18.879
Welcome.
00:00:18.960 --> 00:00:21.280
Thanks for joining us here at the Live Local War Marketing Podcast.
00:00:21.359 --> 00:00:22.079
We're with Susan.
00:00:22.160 --> 00:00:23.440
How are we feeling today?
00:00:23.760 --> 00:00:25.280
I'm feeling so amazing.
00:00:25.440 --> 00:00:27.120
Thank you for hosting this show.
00:00:27.280 --> 00:00:29.679
It's freaking brilliant, but you already knew that.
00:00:30.480 --> 00:00:35.039
We had a lot of fun before we even hit record about talking about unicorns and princesses and sparkly things.
00:00:35.119 --> 00:00:37.280
So you're gonna find out why here in a few seconds.
00:00:37.359 --> 00:00:42.320
So we'll get to your intro and give a little the the folks a little bit of background on you, and then we'll get right into the questions.
00:00:42.479 --> 00:00:43.359
Are we ready?
00:00:43.679 --> 00:00:46.159
Susan is the chief sparkle officer.
00:00:46.240 --> 00:00:46.960
You know what's funny?
00:00:47.039 --> 00:00:48.880
I have never actually uttered that phrase before.
00:00:48.960 --> 00:00:50.079
That's the first time for me.
00:00:50.159 --> 00:00:51.439
So there you go.
00:00:51.600 --> 00:00:52.399
Yeah, that's good.
00:00:52.560 --> 00:01:02.399
She's a visionary strategist, uh, award-winning speaker, modern modern fairy godmother of business, who have some ambitious ambitious women trade beige success for champagne energy expansion.
00:01:02.560 --> 00:01:11.040
Known for her blend of stagecraft, neuroscience, and luxury play, Susan transforms leaders with competent to captivating, from overwhelm to magnetic.
00:01:11.120 --> 00:01:19.599
And she's creator of the Sparkle Factor, a neuroscience-based methodology that teaches women how to harness micro winds for unstoppable momentum.
00:01:19.760 --> 00:01:29.439
With her signature framework, the Sparkle Factor, she equips her clients with strategic clarity, imaginative energy, and the presence to be unforgettable, just like her.
00:01:29.760 --> 00:01:31.040
Oh, thank you.
00:01:31.200 --> 00:01:38.560
Already all right, are we ready for the questions?
00:01:38.799 --> 00:01:39.840
I'm ready, bring it.
00:01:40.000 --> 00:01:40.400
Let's go.
00:01:40.640 --> 00:01:44.000
First one, as an entrepreneur, what was your first win?
00:01:44.400 --> 00:01:46.879
Getting paid before I was ready.
00:01:47.200 --> 00:01:48.719
Which is it, yeah.
00:01:48.879 --> 00:01:51.439
So that's the moment that required everything for me.
00:01:51.599 --> 00:01:54.159
And confidence, I think, doesn't come first.
00:01:54.400 --> 00:01:57.120
Practice does, motion does, action does.
00:01:57.280 --> 00:02:08.240
And so that lesson has followed me ever since, which is I'm gonna get paid before I ever feel ready, before I have everything that looks just so, and the social has all the followers, and whatever people have told you it's all wrong.
00:02:08.479 --> 00:02:10.719
Just go and do, go and do, go and do.
00:02:10.800 --> 00:02:15.199
And then when the money flows, you'll be like, oh, I'm doing the right thing because it's just a metric, it's just a data.
00:02:16.000 --> 00:02:19.280
So for me, that hands down, that's my best win, my first win.
00:02:19.599 --> 00:02:20.560
What'd you get paid for?
00:02:20.719 --> 00:02:21.360
I may ask.
00:02:21.599 --> 00:02:22.639
Speaking, speaking.
00:02:23.120 --> 00:02:24.800
And I never saw myself as a speaker.
00:02:24.879 --> 00:02:28.319
So I was a professional entertainer, I was an actor, singer, dancer.
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So you could put me on the stage and I could put on a costume and do whatever you wanted.
00:02:31.840 --> 00:02:33.840
And when I finished that though, I was like, well, now what?
00:02:33.919 --> 00:02:35.199
I don't, what skills do I have?
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Nothing.
00:02:36.000 --> 00:02:40.159
And it was a little group that invited me to come speak because they're like, oh, she was in cats and da-da-da.
00:02:40.319 --> 00:02:47.439
It'd be fun to have a have a stage star, you know, and yeah, and um, I didn't get paid at that gig, but I got a paid gig out of that gig.
00:02:47.520 --> 00:02:49.919
And I was like, oh, this is something.
00:02:50.080 --> 00:02:50.719
Let's do this.
00:02:50.879 --> 00:02:51.520
Let's do this.
00:02:51.680 --> 00:02:53.680
So yeah, that's what that's the first one.
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So a lot of the stuff you have, you're doing your speeches and doing your presentations in a big sparkly dress or business suits.
00:03:00.800 --> 00:03:07.439
How do you decide when it's appropriate to put on the fancy dress versus when it's time to dress up and do the fancy business suit?
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Like, how do you know?
00:03:08.800 --> 00:03:10.960
I know because it's what I'm what I feel inside.
00:03:11.039 --> 00:03:14.639
And I and I do tell people, I don't look like your normal business coach.
00:03:14.800 --> 00:03:15.680
So expect that.
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I also don't talk like a normal business coach.
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I'm gonna push you really hard.
00:03:18.800 --> 00:03:22.800
I talk about putting my stiletto up your butt instead of, you know, I'm not, I'm gonna kick you.
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Like this is the way that it works because that's what you're hiring me to do.
00:03:25.520 --> 00:03:28.800
So I don't want to look like every other business coach out there.
00:03:28.960 --> 00:03:33.039
So I have to be me with a last name like Castle, which is my real last name.
00:03:33.199 --> 00:03:37.360
Um, I have just led into that and bringing all the sparkle.
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So I always, even if I have a black corporate suit on, will usually have um a sparkly sequin top underneath, or I have sequined stilettos or something.
00:03:46.000 --> 00:03:52.800
But it's that finding that little bit for me that is me and everything I wear allows me to show up in a genuine fashion for people.
00:03:53.039 --> 00:03:55.919
So it doesn't, I don't necessarily think the clothes matter.
00:03:56.080 --> 00:04:08.240
Now, sometimes I am going for shock value for sure, but in everyday situation, like today, I mean, this is what I wore, not I mean, love your podcast, but not just because this is a podcast, like this is what I'm wearing, literally to the grocery store in a little bit.
00:04:08.319 --> 00:04:10.240
So, like it's just who I am.
00:04:10.560 --> 00:04:14.879
So, for those of you listening, it's a sparkly, uh, white top, right?
00:04:14.960 --> 00:04:16.160
That's that's the best way to describe it.
00:04:16.240 --> 00:04:17.360
Yeah, yeah.
00:04:17.839 --> 00:04:19.439
Sparkles matter what sparkling everywhere.
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Everything you do is sparkling.
00:04:20.480 --> 00:04:21.600
Yes, sparkling everywhere.
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Everywhere.
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Yes.
00:04:23.360 --> 00:04:25.680
Um, what is your best habit?
00:04:26.240 --> 00:04:30.160
My best habit is a weekly decision review, hands down.
00:04:30.319 --> 00:04:36.480
Oh so if if I don't just decide intentionally, something else decides for me.
00:04:36.800 --> 00:04:45.519
So every week I spend five minutes reviewing the week and not with not with shame all over it, but just like I said I was gonna do this.
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Did I do that?
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If I did, great.
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What was I thinking and feeling?
00:04:49.279 --> 00:04:50.879
What was surrounding me that allowed me to do that?
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If I didn't do it, again, no shame, what took its place or what was I feeling, or something else took its place and maybe got me off track and I didn't have enough time anymore.
00:04:59.519 --> 00:05:09.199
Again, it's just deciding and it's just knowing if I spent my time like this and I decided to spend my time like this, what does it mean for my results and what I'm doing next week?
00:05:09.439 --> 00:05:13.360
So that is really the best habit that I've maintained for two decades now.
00:05:13.839 --> 00:05:15.439
Is it like a write-down type thing?
00:05:15.600 --> 00:05:16.639
Is it a reflective thing?
00:05:16.800 --> 00:05:18.800
What system do you have in place to make the consistency?
00:05:19.040 --> 00:05:22.720
Well, brain science will tell you you always need to write things down, including not typing.
00:05:22.879 --> 00:05:26.160
Actually get a actual pen and old school paper and write it down.
00:05:26.240 --> 00:05:32.240
So yes, it is actually on pen and paper to do that because then it's imprinting in the brain very, very differently.
00:05:32.560 --> 00:05:38.240
So you probably have an amazing collection of journals or whatnot of all the different things you've done for years, right?
00:05:38.879 --> 00:05:48.240
I do, and they're pretty because I use all kinds of pens of all different colors and doodles on the side or whatever, so that when I go back, it's not and I I never think of them as just a collection of words.
00:05:48.319 --> 00:05:49.920
And you said that very, very well.
00:05:50.160 --> 00:05:52.160
It's it's the capturing of what has happened.
00:05:52.319 --> 00:05:56.639
And so I can see when when things were really hard, why were they hard?
00:05:56.879 --> 00:06:00.399
And what lessons have I now like learned so that it's not happening now?
00:06:00.480 --> 00:06:09.360
It's it's a wonderful narrative, just just that little weekly review that kind of keeps you moving and shaking and honestly makes you proud of how far you've come.
00:06:09.920 --> 00:06:15.360
Do you ever go back if you're having a moment where like you have a problem and you're like, I remember having this problem three years ago?
00:06:15.439 --> 00:06:18.560
Do you ever go back and look through it and kind of see what things you did?
00:06:18.720 --> 00:06:19.120
You do.
00:06:19.279 --> 00:06:19.439
Okay.
00:06:19.920 --> 00:06:21.839
Yeah, because it's it's just a form of history.
00:06:22.000 --> 00:06:32.160
And we want to, you know, we we teach in classes history and to for not just here's what happened, but so that we don't repeat itself, supposedly.
00:06:32.319 --> 00:06:34.959
And so what what the same thing was true for me.
00:06:35.120 --> 00:06:41.360
So as I'm writing things and if things come up, I will go back and go, Oh, yeah, you know, I dealt with something similar in 2014.
00:06:41.519 --> 00:06:42.160
Let me go find that.
00:06:42.319 --> 00:06:42.639
Got it.
00:06:42.879 --> 00:06:43.600
Just peek through.
00:06:43.680 --> 00:06:45.040
It's really good reminder.
00:06:45.360 --> 00:06:46.399
Oh, I can imagine.
00:06:46.560 --> 00:06:52.480
I I I'm jealous that you do that because I should definitely be doing that because lots of things have gone wrong.
00:06:52.560 --> 00:06:58.480
And I wish I was gonna go back and look at it and see what I did back then to, yeah, that's a brilliant, brilliant strategy.
00:06:58.639 --> 00:06:58.959
Thank you.
00:06:59.360 --> 00:07:01.600
Um, this is the perfect question for you.
00:07:01.759 --> 00:07:02.079
Okay.
00:07:02.319 --> 00:07:06.000
What truth in marketing do you wish everybody knew?
00:07:06.240 --> 00:07:12.480
A quick break before we get to that next answer, because I know that answer is gonna be brilliant, which is why I chose this moment to interrupt.
00:07:12.720 --> 00:07:19.839
If you love what you're seeing and you want to run your business off of warm marketing and referrals, visit our website, live local warmmarketing.com.
00:07:20.000 --> 00:07:33.839
It's got valuable resources, office hours, memberships, the book, an array of resources to help you get rid of cold calls, cold leads, door knocking, and run a business you can be proud of through referrals and warm marketing.
00:07:34.240 --> 00:07:35.600
Now, back to the show.
00:07:37.040 --> 00:07:49.360
Well, I would say that um that I I think that speaking, hands down, is the best form of marketing out there.
00:07:49.680 --> 00:07:51.360
So that's my truth.
00:07:51.759 --> 00:08:07.920
So whether it's a stage or a room podcast like this with you today, a panel, even when you're introducing yourself at a networking event, if that's your thing, when people experiencing experience your thinking live and then what and they watch your body and your facial features.
00:08:08.000 --> 00:08:13.920
And if you're if you're looking at them or your head is down, trust is going to accelerate or decelerate.
00:08:14.079 --> 00:08:17.439
And I'm all about accelerating trust as fast as possible.
00:08:17.680 --> 00:08:21.920
So I don't care about funnels, I don't care about all that mumbo jumbo.
00:08:22.079 --> 00:08:28.639
I care about talking, looking eye to eye, have people listen to my energy, my pacing, all of that.
00:08:28.879 --> 00:08:30.959
So for me, that's the market truth.
00:08:31.120 --> 00:08:38.000
You should you always speak about your business, even when you're saying I recommend, you know, XYZ's business for this thing over here.
00:08:38.080 --> 00:08:39.039
You're always speaking.
00:08:39.200 --> 00:08:42.080
So I wish people would understand that when you're speaking, you're marketing.
00:08:42.159 --> 00:08:45.360
And I think marketing would get so much easier for people.
00:08:46.159 --> 00:08:49.120
What when you sit down with clients, I'm sure you help them with their speaking.
00:08:49.279 --> 00:08:55.600
What is like the number one thing that you see across the board as an area of improvement that is needed?
00:08:55.919 --> 00:08:57.360
Decision data.
00:08:57.840 --> 00:09:01.039
So I don't think that we're taught to make decisions.
00:09:01.200 --> 00:09:08.240
You know, what we're taught to spit out information in school, we're taught to use some kind of formula, you know, we might write an analysis of a book.
00:09:08.399 --> 00:09:12.399
But when it comes to how to make a decision, we're not taught to do that.
00:09:12.639 --> 00:09:20.960
So we expect people in business, even CEOs, to make these wide-ranging decisions that affect every member.
00:09:21.039 --> 00:09:25.759
And then beyond the people at work, they're affecting their people, and those decisions are affecting communities.
00:09:25.840 --> 00:09:27.039
You can see how this goes.
00:09:27.200 --> 00:09:29.840
So I teach data decision.
00:09:29.919 --> 00:09:35.840
And so I can care less about vanity matrix and I care more about what is actually causing action.
00:09:36.000 --> 00:09:37.440
What made someone book?
00:09:37.600 --> 00:09:39.200
So that's what I'm teaching my clients.
00:09:39.360 --> 00:09:40.320
What made someone buy?
00:09:40.480 --> 00:09:41.679
What made someone say yes?
00:09:41.919 --> 00:09:44.480
Your data then supports your decision making.
00:09:44.559 --> 00:09:46.000
It's never distracting from them.
00:09:46.080 --> 00:09:50.080
And it helps you not get so emotionally concerned when someone unsubscribes from your email list.
00:09:50.240 --> 00:09:51.919
You're like, oh, it's just data.
00:09:52.080 --> 00:09:55.200
Like they didn't like this email, but look at how many people responded.
00:09:55.360 --> 00:09:57.279
Which metric am I going to pay attention to?
00:09:57.519 --> 00:10:02.080
So that decision, that data for that decision is everything in business.
00:10:02.240 --> 00:10:03.120
Everything in business.
00:10:03.279 --> 00:10:07.360
And I think those are the companies and people that are rising up know how to make effective decisions.
00:10:07.440 --> 00:10:12.159
And those that are crumbling or scattered or don't know what their message is, it's because they don't know how to look at the data.
00:10:13.679 --> 00:10:14.320
Amen.
00:10:14.879 --> 00:10:15.519
Amen.
00:10:16.080 --> 00:10:16.720
Amen.
00:10:17.600 --> 00:10:20.240
Um, you've been doing this for quite some time, very successful.
00:10:20.399 --> 00:10:22.000
What things do you still personally do?
00:10:22.080 --> 00:10:24.320
And what things do you hand off to a team or a VA?
00:10:24.559 --> 00:10:25.679
Yeah, love this.
00:10:25.919 --> 00:10:29.440
I personally handle vision and messaging and decisions.
00:10:29.679 --> 00:10:33.360
So, but anything else honestly can be given away.
00:10:33.440 --> 00:10:35.039
And you don't have to pay a human anymore.
00:10:35.120 --> 00:10:36.799
Like AI is pretty fabulous at that, right?
00:10:36.960 --> 00:10:45.519
So anything repetitive, anything that drains me, any operational system gets some kind of system or a delegation to it.
00:10:45.759 --> 00:10:47.200
So I think of it like this, Billy.
00:10:47.440 --> 00:10:52.639
If if it does not literally require only my brain, it does not require me.
00:10:52.879 --> 00:11:01.039
So if it doesn't require me, then I need to work myself out of that as fast as possible so that I can only be doing the things that I need to be doing.
00:11:01.279 --> 00:11:02.639
That's hard and it's ruthless.
00:11:02.720 --> 00:11:08.559
And it takes a long time to get there, but it's so freeing every time I get something off of my plate that doesn't belong there.
00:11:09.279 --> 00:11:10.960
How do you create systems?
00:11:11.039 --> 00:11:12.399
How do you get it off your plate faster?
00:11:12.559 --> 00:11:16.000
Let's say I'm your advice to me, I want to get stuff off my plate too.
00:11:16.159 --> 00:11:18.639
What advice are you giving to me to get it off my plate as soon as I can?
00:11:18.799 --> 00:11:20.080
What systems do you use?
00:11:20.399 --> 00:11:22.799
Well, you know, just you can use the Eisenhower matrix.
00:11:22.879 --> 00:11:30.960
That's one that most people are familiar with, which is the four quadrants of what's urgent, what feels urgent, what's important, what's not important and not urgent, et cetera.
00:11:31.120 --> 00:11:32.480
And you just go through and you brain dump.
00:11:32.720 --> 00:11:34.399
But that is that is actually what I teach.
00:11:34.480 --> 00:11:44.480
I teach brain dumping first, which is you take 30 minutes, 20 minutes, and literally set a timer and write everything that comes up, not just happens, everything that comes up.
00:11:44.639 --> 00:11:48.960
Once you've done that, then you go circle categories and create your categories of lists.
00:11:49.200 --> 00:12:03.279
Then from there you say, okay, if I said this is the kind of leader I'm gonna be this year, and and I say that my goals are XYZ and I'm following this data centric like portion, now on this, what is my priority?
00:12:04.320 --> 00:12:06.399
And and because it's not gonna lie to you.
00:12:06.559 --> 00:12:09.519
And then and then it becomes now, there's still things on that list.
00:12:09.759 --> 00:12:11.120
So what do I do with that list?
00:12:11.279 --> 00:12:16.720
That's a different question than the one that you asked, which is when things are still left on that list, what do you do with them?
00:12:16.879 --> 00:12:22.000
And it's that point that you have to get ruthless and say things like, is there someone who does this better, faster than me?
00:12:22.159 --> 00:12:25.759
Is there a tool or technology that I need to learn to do this better and faster?
00:12:25.919 --> 00:12:27.120
Do I have the funds to do that?
00:12:27.200 --> 00:12:29.679
Because sometimes you don't, then it's so what are you gonna do about that?
00:12:29.840 --> 00:12:33.279
Like maybe you're gonna quit watching TV at night until you get this under control.
00:12:33.440 --> 00:12:37.200
I mean, it's that for me, it's that easy and that hard.
00:12:37.600 --> 00:12:40.799
And it comes back to your data points with things are actually moving the needle for you.
00:12:40.879 --> 00:12:44.320
So that last answer in this kind of answer have to go hand in hand, right?
00:12:44.399 --> 00:12:47.120
You're you're choosing what is actually moving the needle and what's not.
00:12:47.360 --> 00:12:48.080
Correct, correct?
00:12:48.159 --> 00:12:50.559
So that I'm not emotional because I like everything I do.
00:12:50.720 --> 00:12:53.600
I want to hang out with all the people, I want to create all the things.
00:12:53.759 --> 00:12:56.159
So my emotions, you know what I say this all the time?
00:12:56.399 --> 00:12:58.320
Feelings should never run your business.
00:12:58.639 --> 00:12:59.120
Ever.
00:12:59.279 --> 00:12:59.759
Ever.
00:12:59.919 --> 00:13:00.960
I mean, you want them to.
00:13:01.039 --> 00:13:04.159
I want you to be excited about your business, but they shouldn't be running your business.
00:13:04.799 --> 00:13:05.039
All right.
00:13:05.120 --> 00:13:08.240
So you talked about goals, and even in that last answer, you talked about budgeting for a split second.
00:13:08.399 --> 00:13:09.120
So let's move to that one.
00:13:09.200 --> 00:13:09.919
So budgeting.
00:13:10.000 --> 00:13:19.679
So let's say we're talking about somebody who just barely getting started, has a tight little budget, but needs to figure out the best methods of moving to that next level.
00:13:19.840 --> 00:13:25.120
What kind of advice do you have for them, their best ROI that they can move up?
00:13:25.519 --> 00:13:29.039
So um, it kind of goes back to something we said, which is, and this is gonna sound terrible.
00:13:29.200 --> 00:13:31.519
Sorry, all of you listening, sell first.
00:13:31.759 --> 00:13:38.799
Meaning sell first from a stage, sell first from a networking event, sell first from a speaking opportunity, sell first having a lunch with someone.
00:13:38.960 --> 00:13:44.720
But when you sell, you only need one clear offer for that one person in that one real conversation.
00:13:45.120 --> 00:13:50.080
Too many of us are like, but I have to have this, the the little thing and then the medium thing and then the high ticket thing, and then the.
00:13:50.639 --> 00:13:52.720
I'm like, oh, you're that's why you're not selling anything.
00:13:52.879 --> 00:13:54.320
No one knows what to pay attention to.
00:13:54.480 --> 00:14:01.360
So decide what it is, decide what will move the needle, decide the one person that you need to sell it to and go have a conversation.
00:14:01.600 --> 00:14:03.200
That's my advice.
00:14:03.679 --> 00:14:06.000
What if they have different tiers of products?
00:14:06.080 --> 00:14:09.279
So, like let's say I have the high-end product, but it's not really who I'm hitting right now.
00:14:09.360 --> 00:14:10.720
I'm hitting a lot of medium people.
00:14:10.960 --> 00:14:18.559
Would you take like one week and talk about the high end, another week and talk about the medium and split it up that way, or do you just say, hey, pick one and go with it?
00:14:18.799 --> 00:14:22.240
Well, I'm a big believer that for 90 days I do things in 90-day chunks.
00:14:22.399 --> 00:14:24.080
For 90 days, there's one offer.
00:14:24.320 --> 00:14:24.720
Got it.
00:14:24.799 --> 00:14:32.399
And all of my messaging and all my conversations around that, because in the conversation, let's say that I'm talking to you about the sparkle factor and how to make better decisions faster.
00:14:32.559 --> 00:14:32.879
Okay.
00:14:33.120 --> 00:14:36.799
And in our conversation, I realized you know what you really need is some hand holding.
00:14:37.120 --> 00:14:40.799
And I hear what you're saying that you really want to go as fast as possible.
00:14:40.960 --> 00:14:45.039
Well, instead of just going through the course at your own pace, what if we got half a day together?
00:14:45.120 --> 00:14:50.720
And I just walk you through me, me, you're sort of the course, but me next to you, and I'm gonna help you make your decisions faster.
00:14:50.879 --> 00:14:51.600
It's a half a day.
00:14:51.759 --> 00:14:53.679
Would that be something you're more interested in?
00:14:54.240 --> 00:14:57.120
That's that's why I'm a big believer about speaking in in a conversation.
00:14:57.360 --> 00:15:00.799
Doesn't mean I'm not selling something else, but I'm selling first with one clear offer.
00:15:01.679 --> 00:15:02.320
That's awesome.
00:15:02.399 --> 00:15:03.759
And then you pivot if you have to.
00:15:03.919 --> 00:15:04.320
Correct.
00:15:04.799 --> 00:15:05.519
Because I'm listening to them.
00:15:05.600 --> 00:15:07.279
It's not about me, it's about them.
00:15:07.600 --> 00:15:08.320
That's amazing.
00:15:08.480 --> 00:15:11.279
All right, so let's talk about you've been doing this for a minute or two.
00:15:11.440 --> 00:15:13.519
What's a strategy that you don't do anymore?
00:15:13.600 --> 00:15:16.559
Like this doesn't work, it's stupid, leave it to the wayside.
00:15:16.639 --> 00:15:17.840
No ROI on this.
00:15:18.240 --> 00:15:19.759
No ROI on this whatsoever.
00:15:19.919 --> 00:15:21.360
What do I not do anymore?
00:15:21.600 --> 00:15:27.039
Well, uh, I think for one of the things that I don't do anymore is I don't allow myself not to rest.
00:15:27.840 --> 00:15:28.879
So uh good.
00:15:29.120 --> 00:15:30.320
I'm not hyper creative.
00:15:30.399 --> 00:15:32.799
I mean, I I've been described as a human confetti canon.
00:15:32.960 --> 00:15:34.960
I can work three days without sleep or eating.
00:15:35.120 --> 00:15:36.159
I just can.
00:15:36.320 --> 00:15:39.759
And so I have to learn to step out of productivity mode.
00:15:40.080 --> 00:15:45.840
And so that doesn't always look like sleep because I'm a four or five night, I'm four or five hours a night kind of a person.
00:15:46.240 --> 00:15:51.120
But rest for me is anything that reminds me I'm human before my business.
00:15:51.360 --> 00:16:03.679
So it might be having a glass of wine on my patio, it might be going to take a walk with my dog, but whatever it looks like, I have rest built into my calendar so that I can be productive, not the other way around.
00:16:03.919 --> 00:16:09.200
And um, so that is, I learned in a in a bad way to not do that.
00:16:09.360 --> 00:16:11.279
And so I'm just I'm just done with that.
00:16:11.440 --> 00:16:14.240
And so that is the best answer that I have for you.
00:16:14.559 --> 00:16:20.399
Then I saw on your website too, that is a uh section, a course people would take is self-care.
00:16:20.480 --> 00:16:22.960
What what is what goes on in that course with that class?
00:16:23.200 --> 00:16:33.919
Well, so in self-care, when I teach you that I think the self-care business and moniker is dumb and stupid because they'll say, go to a spa or get your nails done, or for go play golf, or whatever.
00:16:34.000 --> 00:16:36.159
I'm like, but what if you don't like any of those things?
00:16:36.399 --> 00:16:43.840
Then you totally self-care for some people is running, self-care for others is you know, doing something in high energy, self-care for others is taking a nap.
00:16:44.000 --> 00:17:00.240
So what the course does is it helps you understand internally what you need for your own body system and how your calendar is supporting that or not, and then helping you create a sustainable routine out of that so that it is sustainable for whatever's going on in your life because we all need it, we all need more self-care for sure.
00:17:00.639 --> 00:17:02.159
First of all, nobody doesn't like spas.
00:17:02.399 --> 00:17:03.600
So I mean that an example.
00:17:03.759 --> 00:17:06.480
Yeah, not everybody has the money for the spas, maybe.
00:17:06.559 --> 00:17:07.920
Like there you go, we'll go that way.
00:17:08.000 --> 00:17:08.480
That's true.
00:17:08.640 --> 00:17:09.039
Right, right.
00:17:09.119 --> 00:17:11.839
If I said just go have spa named people are like, that's$600.
00:17:12.720 --> 00:17:13.839
Like that sounds great.
00:17:14.079 --> 00:17:16.720
Are you gonna sponsor that or brought to you by C?
00:17:17.279 --> 00:17:17.839
Yeah, exactly.
00:17:18.000 --> 00:17:18.559
Exactly.
00:17:18.799 --> 00:17:19.279
Thank you.
00:17:19.359 --> 00:17:20.480
Yeah, right, right.
00:17:20.640 --> 00:17:21.440
Only, yes.
00:17:21.519 --> 00:17:28.000
So instead, maybe you're gonna go to TJ Maxx and get all the things that you need for the spa day and figure out a way to do it at your house at your thing.
00:17:28.799 --> 00:17:29.440
That's perfect.
00:17:29.599 --> 00:17:33.519
So actually, your the the last question is actually the one you just answered how you avoid burnout.
00:17:33.599 --> 00:17:34.640
So let's pivot a little bit.
00:17:34.799 --> 00:17:36.000
As a leader, you have a team.
00:17:36.079 --> 00:17:43.920
How do you influence and how do you train your staff, your team to also not do burnout because they're working for you?
00:17:44.079 --> 00:17:46.480
They feel obligated, they feel like they want to help you.
00:17:46.559 --> 00:17:48.799
How do you keep them from also burning out?
00:17:48.960 --> 00:17:56.160
I love this question because one, I'm a Trello, not sponsored by Trello, I'm a Trello-based project management person.
00:17:56.400 --> 00:17:58.559
So that way we're we stay out of email.
00:17:58.640 --> 00:18:04.559
So we use Trello and we can have boards and everybody's on the board that they need to be on, and we can communicate there, look at attachments.
00:18:04.640 --> 00:18:05.200
It's great.
00:18:05.279 --> 00:18:06.400
So that's the first thing I say.
00:18:06.480 --> 00:18:11.519
The second thing I say is I tell them just because I contact you does not mean I need a response.
00:18:11.759 --> 00:18:13.680
It means I need to get it off my plate.
00:18:13.920 --> 00:18:16.559
So, you know, sometimes it might be two o'clock in the morning.
00:18:16.640 --> 00:18:22.079
I'm gonna email them, I'm not gonna text or call them, but I don't expect them to necessarily be up and answering.
00:18:22.160 --> 00:18:22.880
That's ridiculous.
00:18:22.960 --> 00:18:24.640
That's my hours, that's not theirs.
00:18:24.880 --> 00:18:31.279
But my process with them is more about fewer goals, shorter timelines, and strong filters.
00:18:31.599 --> 00:18:34.319
So we're not thinking, what are we doing next year?
00:18:34.480 --> 00:18:38.880
We're thinking, okay, by the end of February, we we need to have done X, Y, and Z.
00:18:39.039 --> 00:18:39.519
Where are we?
00:18:39.680 --> 00:18:40.480
Like, what's missing?
00:18:40.559 --> 00:18:41.200
What do we do?
00:18:41.440 --> 00:18:45.920
Because I and while, yes, my website looks fun.
00:18:46.240 --> 00:18:46.799
I am fun.
00:18:47.039 --> 00:18:47.599
It looks awesome.
00:18:47.839 --> 00:18:51.200
I'm but I care more about finishing than fantasizing.
00:18:51.359 --> 00:18:54.000
So I want to traffic in reality all the time.
00:18:54.160 --> 00:18:56.480
And so my team is always a momentum-based team.
00:18:56.559 --> 00:18:57.599
Like, what are we doing for action?
00:18:57.680 --> 00:18:58.720
What are we doing for action?
00:18:58.880 --> 00:19:02.640
And if there's not action, we pause and say, what happened?
00:19:02.880 --> 00:19:04.160
What's keeping us from that?
00:19:04.319 --> 00:19:05.759
Did something else take its place?
00:19:06.480 --> 00:19:07.759
Do we not have the skills that we need?
00:19:07.839 --> 00:19:09.279
Do we need a new piece of technology?
00:19:09.440 --> 00:19:13.839
So it's just that constant evaluation, we're doing that in every meeting, in every meeting.
00:19:14.000 --> 00:19:16.720
That way our meetings are like 30 minutes instead of three hours.
00:19:16.880 --> 00:19:20.079
And yet we're still working on my takeover plan for the universe.
00:19:20.160 --> 00:19:23.839
So it's working, but it's just a different way to manage a team, I think.
00:19:24.319 --> 00:19:29.200
I can picture the world, everybody's getting sparkles and sprinkles, and we do up the White House and pink.
00:19:29.279 --> 00:19:30.319
Like, I'm in, let's do it.
00:19:30.480 --> 00:19:31.440
Right, let's do that.
00:19:31.599 --> 00:19:34.880
Like, I'm all over that every day, all night, right?
00:19:35.039 --> 00:19:36.480
People need a little more joy, right?
00:19:36.559 --> 00:19:38.400
If it's a little something, it's just gonna make you smile then.
00:19:38.559 --> 00:19:39.119
I'm all about it.
00:19:39.599 --> 00:19:40.720
All in, all in.
00:19:40.960 --> 00:19:41.519
This is awesome.
00:19:41.599 --> 00:19:43.200
I appreciate this conversation, so much energy.
00:19:43.359 --> 00:19:44.640
Now we got so many ideas too.
00:19:44.720 --> 00:19:48.559
I'm talking about 90-day sprints and then like all these different things that are like now rolling through my head.
00:19:48.640 --> 00:19:51.519
I need to take some time and make some adjustments in my marketing.
00:19:51.680 --> 00:19:53.200
So I appreciate all that help.
00:19:53.359 --> 00:19:55.599
As we go the outro, what's that?
00:19:55.680 --> 00:19:55.920
Sorry.
00:19:56.079 --> 00:20:01.119
I said I I appreciate the time to even talk about it because that's what's gonna work is when people start talking about what's working.
00:20:01.200 --> 00:20:02.480
Let's let's hack each other.
00:20:02.559 --> 00:20:04.400
Like, seriously, don't avoid it.
00:20:04.640 --> 00:20:05.039
I'll share.
00:20:05.119 --> 00:20:06.000
Like it's there's nothing.
00:20:06.240 --> 00:20:09.920
Oh that's my motto this year is entrepreneurship is a team sport.
00:20:10.079 --> 00:20:12.559
Yeah, everybody's sharing stuff, everybody's getting ideas out.
00:20:12.640 --> 00:20:18.400
Even this podcast, I'm getting so many different ideas and trying to share all the people I meet with everybody else that I know as much as possible.
00:20:18.640 --> 00:20:19.119
So great.
00:20:19.200 --> 00:20:19.599
I love it.
00:20:19.759 --> 00:20:20.720
Love the content.
00:20:20.880 --> 00:20:21.440
It's fun.
00:20:21.599 --> 00:20:28.240
So we're gonna do your outro where you talk about your business specifically and where can people meet and or uh uh get a hold of you?
00:20:28.559 --> 00:20:30.640
Well, my goal is pretty simple with this.
00:20:30.880 --> 00:20:35.680
So um I love to help high performing humans make confident decisions.
00:20:35.839 --> 00:20:39.279
So if that's you and you're listening or paying attention, I'm your person.
00:20:39.440 --> 00:20:42.480
Let me very godmother myself all over you, right?
00:20:42.720 --> 00:20:46.960
And and the best place to find me is my website because you can interact with me however you want to.
00:20:47.200 --> 00:20:52.480
So it's just the the name that you see on the screen is Suzanne Castle, like a princess.com.
00:20:52.640 --> 00:20:54.160
And on there, there are freebies.
00:20:54.319 --> 00:20:58.079
You can see the sparkle factor ecosystem, where I'm gonna be, appearances, all the things.
00:20:58.160 --> 00:21:00.559
Um, and let's make some magic together, shall we?
00:21:00.880 --> 00:21:01.839
That is amazing.
00:21:02.000 --> 00:21:04.240
Thank you for the energy and your time today.
00:21:04.480 --> 00:21:06.079
And my daughter would be fully on board.
00:21:06.160 --> 00:21:10.319
She's got this you know what the kids now they do sprinkle slime, slime sprinkly.
00:21:10.480 --> 00:21:10.960
You ever see that?
00:21:11.039 --> 00:21:13.440
They have like yeah, so she's all into the slime sprinkle.
00:21:13.599 --> 00:21:19.440
And I'm like, I don't know if girls that when I was a kid liked the slime, they like the sparkles, but now yeah, it's the other thing.
00:21:19.519 --> 00:21:23.599
Like, I can never get the I could never get sparkles to to stay in the silly putty.
00:21:23.680 --> 00:21:27.599
I'm that old, so you know, so I love that girls have the option for like sparkly slime.
00:21:27.680 --> 00:21:28.799
I think it's it's fantastic.
00:21:29.039 --> 00:21:30.640
She is all in, she would be one of the biggest fans.
00:21:30.880 --> 00:21:31.440
I love that.
00:21:32.480 --> 00:21:35.359
Thank you for your time today, and we appreciate you.
