Stop Trying to Trigger Emotion: Do This Instead

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in this episode…

Talia Wolf has been shaping the CRO industry since its earliest days.

she doesn’t just run experiments; she decodes how people make decisions.

as the creator of the emotional targeting framework, she’s helped companies move beyond surface-level optimization and into truly understanding what drives conversions: human behavior.

it’s about:

→ why conversions are decisions, and how to reverse engineer them

→ emotional targeting: understanding pains, desires, and real customer motivations

→ how to turn customer research into high-impact experiment

→ creating emotional resonance by meeting users where they already are

→ getting buy-in: treating stakeholders like customers

Find Talia on Linkedin: https://uk.linkedin.com/in/taliagw