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Don't Call Me a Dummy

A significant method to achieve HyperLeverage is through the use of technology. But just using technology does not by itself represent leverage. At least not leverage to the highest degree. What I call HyperLeverage.  And why?  - because more often than not, we are not utilizing the techn…
In this episode titled Repurposing Content -  From Podcast to Book I have a conversation with David Bain, the author of book, Marketing Now and how he intentionally planned and systematically leveraged the content of his podcast episodes to a book. We’ll talk about the six steps he used to go …
It’s often been said that it’s not what you know but who you know. As social beings we have a natural desire to surround ourselves with others that share our likes, have had similar experiences, and with whom we have common tastes. This builds trust. We feel we can count on them when needed. We are…

The Power of Location

On this episode I look at the power of location and how it can be proactively and intentionally leveraged to gain advantages. I tell the story of Greg Maddux the Hall of Fame pitcher and his secret weapon -  his ability to determine exactly where the next pitch should go.  Maddux was a th…
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