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00:00:56.159You may know Fresh Patch from Shark Tank Oprah for the Today Show.
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00:01:00.159This is the Fresh Patch Podcast where good pets get it.
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00:01:03.439Sit back, put your paws up, and enjoy the show.
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00:01:14.640Welcome everybody to the Fresh Patch Podcast.
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00:01:18.560I'm your host, Drew, with my amazing co-host, Mr.
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00:01:22.159Gabe, to my right for all the viewers and the listeners.
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00:01:28.719You will hear him in a second, but we have a really cool guest on today, something a little different for the Fresh Patch Podcast.
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00:01:29.359Mr.
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00:01:31.040William with NutriFusion.
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00:01:32.239Great to have you on.
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00:01:33.040Thank you.
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00:01:33.920Nice to be here.
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00:01:34.719Appreciate it.
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00:01:35.840Yeah, of course.
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00:01:40.959And you know, we're just gonna run through some questions like we usually do on the Fresh Patch Podcast.
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00:01:45.040So, you know, answer as best you can, William, and we'll go from there.
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00:02:03.280But before we get started, just want to let all the listeners and viewers know hit that subscribe button if you're watching on YouTube, listening on Apple Podcasts, Spotify Podcast, wherever you listen to your podcast, hit that subscribe button, give us a like, drop a comment, follow at Fresh Patch on all socials, check out Freshpatch.com.
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00:02:10.080And William, if you don't mind shouting out Nutrafusion, where they can kind of get some more information, I'll give you the floor.
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00:02:11.039Sure.
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00:02:21.919Um first of all, uh, we are an ingredient for the pet food industry, and our website is nutrafusion.com.
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00:02:26.639N-U-T-R-I-F-U-S-I-O-N.com.
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00:02:32.400And it's very information intense if people are looking to do some research.
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00:02:34.319Awesome.
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00:02:36.879Sorry, we had a little distraction over here with Oakley.
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00:02:42.080He's ripping, he's trying to scuff up our carpet, trying to get a find a good space for him to lay.
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00:02:43.199He's nesting.
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00:02:44.240He's nesting.
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00:02:44.719Cool.
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00:02:49.120So Gabe, I'll pass it off to you and get us started with the questions.
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00:02:50.319Let's get into this thing.
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00:02:58.159So, first of all, tell tell us just a little bit more about yourself, um, and then also a little bit about NutriFusion as well.
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00:02:58.960Okay.
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00:03:10.000Um, I've been involved in product product distribution, product development uh for many, many years.
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00:03:15.199And in 2008, we started uh NutriFusion.
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00:03:33.199It was originally started with the focus on the uh on the human side with uh um food uh uh food um ingredient that would go into uh um food manufacturing's products.
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00:03:45.919Um and subsequently, as we got moving, we ext extended it to uh beverage, uh pet food, and then uh nutraceuticals or supplements uh after that.
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00:03:55.840So, and that's mainly because uh the product's very, very diversified and has applications in all those categories.
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00:03:57.520Absolutely, yeah.
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00:03:59.360No, that's that's really interesting.
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00:04:01.599And you guys have been around for for quite a while.
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00:04:03.680Yeah, almost 20 years, it sounds like that's cool.
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00:04:04.159That's awesome.
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00:04:04.800Congrats.
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00:04:06.240Yeah, thank you.
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00:04:07.599Sweet.
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00:04:14.560Well, that's cool that you guys obviously, this is why you're on the podcast today, you know, stepping into the pet space with NutriFusion and stuff.
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00:04:15.439So really cool.
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00:04:21.360We're excited to learn more about that endeavor that you guys have um gone into and everything.
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00:04:29.120So, next question is what was the process behind starting NutriFusion and what was uh the inspiration?
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00:04:44.319Um, the inspiration was uh trying to come up with ways to produce better for you products than what we're currently um and are still currently manufactured.
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00:04:45.439Pardon me.
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00:05:02.560So we started with um on the human side, and uh it the first couple of years were pretty dry years as uh the product was way ahead of its time in terms of the uh uh what it was capable of doing.
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00:05:11.839And so you had your naysayers and doubters, and you also had you go to people like food processors and say, here's what we can do.
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00:05:16.240And they'd said sounds really good, but we don't have anybody asking for it.
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00:05:19.360So then we went to the retailers and did the same with them.
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00:05:30.000And eventually, after about a little over two years, we started to get traction on the company, and at that point, uh we literally took off.
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00:05:32.160Yeah, that's amazing.
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00:05:42.959I I think you kind of started at the right time because now health and supplements and that whole thing is like really, really exploding, which is which is awesome for you guys.
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00:05:51.120And um, the fact that you you know have been established for a while, I'm sure, is uh you know, you were one of those early people in the game, which is which is awesome.
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00:05:56.160Um COVID actually helped a lot too.
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00:06:06.319People had more time to research, and as they did more research, uh food manufacturers, uh pet food companies, they all really got quite interested in it.
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00:06:11.839And so that that was an accelerant for us, whereas for many companies it was a big detriment.
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00:06:14.560Yeah, no, we're in the same same boat as you guys.
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00:06:17.439I mean, we had a big accelerant as well during COVID.
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00:06:20.240I mean, you can you can imagine everyone has to stay home.
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00:06:21.920What are you gonna do with your dogs, you know?
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00:06:25.839So here's fresh patch to the rescue, providing that real grass for everybody.
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00:06:32.720So yeah, that that's that's good to know too, because yeah, we're in the same boat, and like you said, a peep a lot of people did fall off during COVID, sadly.
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00:06:36.480So and there was a big boom in people like getting pets and that sort of thing, too.
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00:06:37.439Definitely, definitely.
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00:06:43.759And and the big reading portion, like you just said, and what else are you gonna do besides read and learn about some products and everything?
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00:06:44.959So very cool.
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00:06:46.000Yeah, yeah.
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00:06:46.720Totally.
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00:06:58.079So what advice would you give to aspiring entrepreneur entrepreneurs who maybe like have a similar idea but like don't really know where to start, like that sort of stuff?
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00:07:08.000Oi, um first of all, uh I like the idea of following your dreams.
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00:07:19.439Um the the biggest caveat in in what we learn from our business is um um cash flow is king.
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00:07:30.079You know, nothing matters more than you have don't have uh uh enough cash, you're in trouble, you've got too much inventory and no cash, you're in real trouble.
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00:07:37.279So we uh we worked very hard to um um manage our cash very carefully.
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00:07:47.279In 2008, uh that's when the uh G uh GM and uh Chrysler were in bankruptcy, the mortgage industry had fallen off a cliff.
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00:08:05.920Uh no bank was gonna lend us money, so we had to self-fund, uh, which we we worked very hard to do, uh, and it worked, but there was typical some dry months there where you were we're kind of I go out and walk with my wife and you know how's how's the bank account?
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00:08:10.879And then all of a sudden, and then all of a sudden it took off.
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00:08:27.360And and we followed our um we followed our business model that we established then, even now after so many years, we have no bank debt, we have no long-term debt, we have no short-term debt.
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00:08:33.759All the debt we have is uh our accounts payable, which we normally pay in a week to 10 days.
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00:08:46.320That's so yeah, so we we're really beholden to no one, and we don't I don't worry about if I'm gonna sleep uh any night because I know there's money there to cover it.
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00:08:48.159Yeah, no, that's that's incredible.
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00:08:50.799And I love you saying like follow your dreams.
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00:09:03.840Um, I think that's a really important process or part of the process as well, is just having a passion behind it, and then of course, really important to pay attention to those financials, um, especially during the time that that you guys came about.
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00:09:05.600So um, yeah, that's awesome.
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00:09:06.399That's great advice.
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00:09:08.720Yeah, yeah, awesome.
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00:09:21.279So going back to you know NutriFusion itself, and um, you kind of answered this at the beginning, but uh did NutriFusion always include options for pets, and if not, how did that start?
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00:09:28.480Uh short answer is no, but but it evolved over uh a number of years.
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00:09:36.320When we uh first started, we we our focus was really on food, and then it kind of branched out from there.
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00:09:41.519Um, we were always part of our business model was to be opportunity focused.
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00:09:46.639So uh we the expression we use is we look for the low-hanging fruits.
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00:09:54.559You know, you're looking for what's going to be easy and and uh you can turn reasonably quickly.
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00:10:16.639And uh we um started getting some interest uh in the pet food market, and then as we looked at it, we realized that this is uh uh you know another great uh opportunity for our product to shine and at the same time to really make a difference on the uh in the uh pet industry.
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00:10:19.679Great sidebar story for you if you're interested.
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00:10:32.960Definitely when we when we um started the on the human side, it's it's it was always about the the um market share, the sales market share.
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00:10:52.720And we were to most uh more all intents and purpose, but not 100%, the um the impetus that gave them an opportunity to differentiate themselves from other comp companies and try to uh uh gain market share and sell more product, which I get and I had no problem with.
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00:10:57.120Where it is completely different is in the pet food industry.
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00:11:02.559The pet food industry was really all about the health and welfare of the pet.
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00:11:10.960And that was really refreshing because nobody in the human side was saying it's all about the health and welfare of the kids.
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00:11:15.120It was really the health and welfare and market share for the company.
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00:11:18.320So um very, very different mindset.
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00:11:26.480And as we started talking to food companies, we had many companies come back to us and said, What you've got now is a game changer.
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00:11:30.000And uh we've been pursuing that ever since.
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00:11:36.799So um uh it it's a good um a good foil between the two businesses.
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00:11:38.240Absolutely, yeah.
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00:11:54.480I just feel like uh, you know, as I've gotten older, I've noticed it for sure, but like it seems like people care more and more about the welfare of their pets and making sure that they're being you know uh treated properly and they're getting the best sort of uh food and everything.
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00:12:06.080Um and we know uh we've actually done podcasts with other with other food brands, so we know that there's a lot of like controversy about the ingredients of of pet food and and all that sort of stuff.
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00:12:08.559Um but I am just curious, a little side question here.
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00:12:11.440Um, are you are you an animal lover yourself?
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00:12:12.559Oh yeah, yeah.
00:12:12.720 -->
00:12:14.799I've had none, right?
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00:12:19.600No dogs right now, but I've had dogs like pretty well my whole life.
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00:12:27.759And um, you know, after I got married, we uh quite often would have two dogs.
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00:12:34.159Um and um uh it uh yeah, we we we're everybody's animal lovers.
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00:12:35.759How can you not be?
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00:12:39.840Yeah, that's why that's why it's great working in the in the pet industry.
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00:12:41.360Um, yeah, that's awesome.
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00:12:45.759Um, yeah, we're we're big dog lovers here, as well as you know, other animals as well.
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00:12:47.759Yeah, um yeah, I know you're a new bunny dad.
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00:12:50.960So I have a new but yeah, I just just adopted a bunny.
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00:12:58.399Um, so that's brand new thing for me, but it's it's been really, really cool um learning about bunnies and how great of pets they are.
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00:13:01.759So um that's a new journey that I've been on.
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00:13:08.799Um here's a kind of a follow-up question um to Drew's question that he asked.
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00:13:20.799Uh, so tell us tell us a bit more about NutriFusion as it works for pets and how it can be implemented into their daily routine and you know that sort of thing.
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00:13:21.360Okay.
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00:13:22.879Uh good good question.
00:13:23.039 -->
00:13:27.840Let let me start by saying uh we are an ingredient.
00:13:28.080 -->
00:13:41.679Um we do not have our own product lines that uh you take to market, but we would sell our product to uh uh food manufacturers that would then add our ingredient in.
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00:13:54.240So that differentiates us some because um um our focus is on that ingredient aspect of the market and not on the consumer side.
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00:13:56.240So we're strictly B2B.
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00:14:02.799Um so let me explain our product a little bit for if I can, and this will help clarify.
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00:14:10.320Um we have a unique process that we take fresh fruits and vegetables, principally.
00:14:10.399 -->
00:14:18.720We'd use the odd other uh botanical, uh, but most of most of what we do is with uh fruits and vegetables.
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00:14:39.840We have a process where we uh uh stabilize, dehydrate, and concentrate our ingredient uh down so that a very, very small amount of our ingredient will um can be used uh in a wide range of pet food applications.
00:14:40.000 -->
00:14:48.799And I'm gonna use for it for to get going, I'm gonna use kibble as the uh kind of as the the benchmark at this point, and then we can talk about others later.
00:14:49.279 -->
00:15:04.399But um uh we would put it, they our ingredient because of the concentration, uh would be about a tenth to two-tenths of one percent of uh the total uh formulation.
00:15:04.799 -->
00:15:32.399What we are talking about is is taking fresh fruits and vegetables, so it could be um uh spinach, broccoli, uh carrots, um the strawberries, raspberries, blueberries, um uh it could be uh you know quite a range depending upon what nutrient we are interested in focusing on with that from from a particular application.
00:15:32.879 -->
00:15:47.919Um once we uh obtain the formula that we want and we know the source, and the source will be based upon cost um and nutritional output.
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00:15:52.720So we we don't compromise on any of our nutritional output.
00:15:52.879 -->
00:16:01.360And when we ship um a finished product that would say be going into the pet industry, it would be based upon AFCO standards.
00:16:01.519 -->
00:16:10.320Uh it would also be based upon um uh you know the the a particular source for a particular application.
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00:16:29.600So for example, uh some most of what most dogs can eat most of the um um uh the the the source, which is the fruits and vegetables for for um a wide range of applications.
00:16:29.840 -->
00:16:33.600If you take something like cats, you have to be a little more careful.
00:16:33.679 -->
00:16:37.519There's things that they uh will not will not do them well at all.
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00:16:41.919So, you know, though those are the kinds of things where you're gonna shift and modify.
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00:16:49.360Most of our focus, in fact, almost all of our focus is on the uh it's on the dog category.
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00:17:04.480Um so once once we uh get the uh formula uh down, we've got the the specifications, which is uh um typically, as I said, fruit and vegetables.
00:17:04.640 -->
00:17:07.519We then look at what nutrition we need.
00:17:07.839 -->
00:17:18.400So if there's if we want to provide um vitamin A, vitamin C, vitamin D, E, you know, the K's and Bs and that kind of thing.
00:17:18.480 -->
00:17:24.319Uh we formulate that based upon the the needs of the particular product.
00:17:24.559 -->
00:17:41.759So we focus on the what's best for the pet uh for the pets and um then make it uh available to uh food processors and uh uh uh contract packers with in the food category or the pet food.
00:17:42.960 -->
00:17:43.519Gotcha.
00:17:43.680 -->
00:17:44.400Okay, cool.
00:17:44.640 -->
00:17:58.480So pretty much you're making the formula, giving it B2B with the you know, let's just say the kibble brand, and they're making the kibble with your formula pretty much, or it's an additive on top of kibble.
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00:18:02.640It it it's it's mixed in with the with the formula.
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00:18:03.519So gotcha.
00:18:04.559 -->
00:18:31.119When the the the food the pet food processor develops or has a customer that wants a particular one developed, um, once it's developed, uh that we would then provide them uh with um finished product, which would put the and this is a very important phrase, we put the nutrition back in that modern day processing is destroying in the pet food industry.
00:18:31.440 -->
00:18:32.079Gotcha.
00:18:32.240 -->
00:18:34.400Okay, that's a that's a great way of putting it.
00:18:34.559 -->
00:18:35.599That makes a lot of sense.
00:18:35.759 -->
00:18:35.920Cool.
00:18:36.000 -->
00:18:40.000I just wanted to clear the air there and you know, just really understand the process and everything.
00:18:40.640 -->
00:18:47.920I was just gonna say, real quick, like I love that a big focus of the industry is just like on pet welfare.
00:18:48.240 -->
00:18:52.720Um, that's super cool, and not something that you see every day in a lot of companies.
00:18:52.799 -->
00:18:57.200So yeah, big, big dog food, big, big kibble, you know, and stuff.
00:18:57.279 -->
00:18:57.759So cool.
00:18:57.839 -->
00:18:58.079All right.
00:18:58.160 -->
00:19:00.319Well, that leads us kind of our next question.
00:19:00.400 -->
00:19:08.720Um, what sort of benefits will pets, or I guess mainly dogs and their owners see after using a neutrifusion product?
00:19:09.039 -->
00:19:09.359Okay.
00:19:09.920 -->
00:19:25.599Um, I'm I'm gonna hit you with different new information, and I apologize up front, but let's let's talk about uh two types of vitamins, plant-based vitamins, such as fruits and vegetables, and synthetic vitamins.
00:19:26.720 -->
00:19:35.119Um up until us, the choice on synthetic vitamins uh was really the the only game in town.
00:19:35.359 -->
00:19:42.559Um our product is based upon um what Mother Nature's produced.
00:19:43.039 -->
00:20:05.200So um synthetic vitamins are a very the first of all, you they're they're man-made, they're manufactured, they're not uh they're not plant-based, they don't have the same properties, they don't have the same um um uh chemical structure as uh plant-based nutrition has.
00:20:05.680 -->
00:20:29.440So where we became, and I said earlier on that we became perceived as a game changer is because of the fact that we can actually take um uh nutrition from plants and put them into product uh that are very two new words, bioavailable and bioabsorbable.
00:20:29.680 -->
00:20:38.720So bioavailable means like you'll have uh synthetic companies that'll say, you know, you're gonna get vitamin A, C, D, E, whatever, um, but it's synthetic.
00:20:38.880 -->
00:20:51.519So the bioabsorption or the bio of the ability for the body of the animal to absorb it is way, way, way, way better with um plant-based nutrition.
00:20:51.920 -->
00:20:52.559Gotcha.
00:20:52.640 -->
00:20:54.720Yeah, that that makes total sense, you know.
00:20:54.799 -->
00:20:56.319So um straight from the source.
00:20:56.559 -->
00:20:57.519Straight from the source, yeah.
00:20:57.599 -->
00:21:04.480So for all the listeners, you know, no, obviously, you know, we don't want to put synthetics into our our loved ones, which is our pets.
00:21:04.559 -->
00:21:07.839So um, no, you guys are doing a great thing there and pass it back to you.
00:21:07.920 -->
00:21:09.200I know next question's for you.
00:21:09.279 -->
00:21:11.279So yeah, yeah, yeah, absolutely.
00:21:11.440 -->
00:21:25.519Um, so I mentioned briefly earlier um about how the supplement industry and uh in general, but also like for pets has been like really, really exploding um over the past few years.
00:21:25.680 -->
00:21:31.920Um, so what do you think people should look for when considering different options for their animals?
00:21:33.440 -->
00:21:38.640Um four words avoid ultra-processed pet food.
00:21:38.880 -->
00:21:39.200There you go.
00:21:39.359 -->
00:21:40.400I've given five.
00:21:40.720 -->
00:21:46.160Uh ultra processed is what the high, you know, maybe that's that's the one high for you know that's perfect though.
00:21:46.319 -->
00:21:46.720That's great.
00:21:46.960 -->
00:21:47.200Yeah.
00:21:47.440 -->
00:21:47.680Yeah.
00:21:48.000 -->
00:21:53.920Uh ultra processed foods are um produced with all sorts of chemicals.
00:21:54.000 -->
00:21:59.599They're produced um uh like with synthetic vitamins, if they're using synthetic.
00:22:00.160 -->
00:22:01.279Vitamins at all.
00:22:01.599 -->
00:22:11.440And they really have uh uh typically they've got uh and I'm referring principally to the human side, but to a lesser degree the pet.
00:22:11.839 -->
00:22:21.680They have um uh sugar in it, they have fats, they have salts, they have many things that are harmful to both humans and pets.
00:22:22.000 -->
00:22:32.559And that's uh that's kind of a takeaway to to really be careful of is uh is uh stay is avoiding ultra-processed uh pet foods.
00:22:32.640 -->
00:22:35.440And kibbles, kibble's a good example of it.
00:22:35.599 -->
00:22:40.480Um and uh it's one that you have to be careful with what you buy.
00:22:41.359 -->
00:22:43.839Definitely, and you know, that does go for the humans as well.
00:22:43.920 -->
00:22:51.680I know there's been a lot of talk recently too, just about processed foods, oils, seed oils going into things, so kind of the the same approach, you know.
00:22:51.920 -->
00:22:57.680Obviously, you don't want to be pumping your pet with sugar and totally processed stuff, you know.
00:22:58.000 -->
00:23:05.200I know that the standards for pet food like aren't as intensive for human food, so it's definitely something to pay attention to.
00:23:05.519 -->
00:23:06.720Yeah, for sure, for sure.
00:23:06.799 -->
00:23:08.000Well, thank you for that insight.
00:23:08.079 -->
00:23:09.440I appreciate that.
00:23:09.759 -->
00:23:12.640Um leads us to our next question.
00:23:12.880 -->
00:23:25.519People take the health of their pets very seriously, as they should, and wanted to know have you heard any success stories or positive feedback from pet owners that have used NutriFusion products?
00:23:26.319 -->
00:23:38.160Um the answer is yes, and we've also uh been involved um indirectly because we supplied the food with some companies that have run tests.
00:23:38.640 -->
00:24:03.759So um uh giving you an example, there's one study done where um they provided uh to a kennel, um a um a meal program you which included our ingredient, and what they found was um it added uh uh the the coats became much shinier and better and healthier.
00:24:03.920 -->
00:24:06.880Uh they the pets did not gain any weight.
00:24:07.039 -->
00:24:10.400Uh it was kind of neutral on that aspect.
00:24:10.720 -->
00:24:17.119Um, and um I'm gonna I hate to do it, but I've got another series of words to give you.
00:24:17.599 -->
00:24:18.720Lay it on us, do it.
00:24:18.799 -->
00:24:19.119We love it.
00:24:21.279 -->
00:24:30.079Um the the couple of quickly, one is inflammation and the other is oxidative stress.
00:24:30.720 -->
00:24:51.440Um, inflammation and oxidative stress are somewhat um uh analogous with each other, but essentially what happens is if you eat, for example, too much ultra-processed food, it causes all sorts of inflammation of the body, human, pet, um, horses, it doesn't matter.
00:24:51.599 -->
00:25:10.400Um, and inflammation then is a precursor to uh a wide range of chronic diseases, which could include diabetes, it could include uh uh heart disease, uh the list goes on and on from there, uh Crohn's disease and so on.
00:25:10.559 -->
00:25:16.160Uh and that applies whether it's on the human or the pet side.
00:25:16.480 -->
00:25:34.480So um I any readers that listen that's listening to this or audience, I would recommend that they um do a Google search on oxidative stress, and then there's an analogous word to that called free radicals.
00:25:34.880 -->
00:25:51.920And what what happens is when you eat poorly, like going and eating too much McDonald's, for example, it increases um uh the amount of oxidative stress or inflammation in your body.
00:25:52.079 -->
00:26:05.759Uh and then if you um take the inflammation and over a period of time, and I'm talking many years, it will actually cause uh the uh chronic diseases.
00:26:06.079 -->
00:26:06.559Wow, wow.
00:26:06.799 -->
00:26:23.359Um but but a very interesting category, very interesting because um it's not well known, it's not well understood uh by the um by the public, but uh a very important concept for both their pets and for them personally.
00:26:24.400 -->
00:26:25.200That's great.
00:26:25.279 -->
00:26:27.680That's very informative, interesting.
00:26:27.839 -->
00:26:34.079I mean, I mean, we know the bigger picture when it comes to health and stuff, but breaking it down like that is is always good.
00:26:34.160 -->
00:26:36.000And you said oxidative stress, right?
00:26:36.079 -->
00:26:37.039That was that was the term.
00:26:37.599 -->
00:26:38.720That's that's a good one.
00:26:38.799 -->
00:26:40.480I'll be searching that myself after this.
00:26:41.759 -->
00:26:42.880My own health, yeah, exactly.
00:26:43.039 -->
00:26:43.839My own health as well.
00:26:43.920 -->
00:26:44.240Yeah.
00:26:44.319 -->
00:26:53.839So um so just just think of what your mom said, which is eat your vegetables, eat your, you know, eat your the the get the nutrition you need to do this and that.
00:26:54.319 -->
00:27:08.559Um I back then I would doubt anybody could really explain to you why eating your vegetables was so important, but had been drummed into you for so long that you probably accepted it without uh much uh questioning.
00:27:08.799 -->
00:27:09.279Yeah.
00:27:09.599 -->
00:27:15.440The the oxidative stress will walk you through why it's such an important part.
00:27:15.759 -->
00:27:20.400And the other term I used was free radicals.
00:27:20.640 -->
00:27:39.839Um essentially, what happens with oxidative stress on the cellular level of your of the dog's body, the your body, you um um um you create a free radical, which is a um a missing electron in in cells.
00:27:40.079 -->
00:27:46.319Eventually, over time they accumulate with each other, and you have to be able to neutralize it.
00:27:46.880 -->
00:28:03.440There's where there's where your mom's recommendation is eat your fruits and vegetables, vegetables becomes so important because what that is doing, it is providing the missing electron or the missing piece that you need to make the cell whole again.
00:28:03.759 -->
00:28:10.960And that's that's the the magic of um using um fresh fruits and vegetables.
00:28:11.200 -->
00:28:15.039So that's kind of the behind-the-scenes science explanation.
00:28:15.200 -->
00:28:18.400Uh, and I gave you a very quick summary of it.
00:28:18.480 -->
00:28:22.880I could go on on this for an hour, which I won't do, but uh it's important.
00:28:23.440 -->
00:28:25.759Yeah, no, that's that's a very good approach to it.
00:28:25.839 -->
00:28:27.039Yeah, thank you for that breakdown.
00:28:27.119 -->
00:28:28.319And yeah, I'm sure you could go on.
00:28:28.400 -->
00:28:29.599We could keep talking about this.
00:28:29.680 -->
00:28:34.799There's probably loads of information that you know you're holding back and stuff, but yeah, I appreciate that.
00:28:34.880 -->
00:28:40.240So, all the listeners, you know, eat your vegetables, like you know, William's saying, your mom has always told you to eat those veggies.
00:28:40.319 -->
00:28:42.720I know I was listening to your mom, you know, easy.
00:28:42.799 -->
00:28:51.920Yeah, I was definitely one of those kids where you know, a small dessert, but only if I ate my greens and you know, I'm not leaving the table, not leaving the dinner table until everything's gone.
00:28:52.160 -->
00:28:53.839So that's great.
00:28:54.000 -->
00:28:56.400Yeah, no, that's awesome, especially from like a pet perspective.
00:28:56.559 -->
00:29:06.160Yeah, they have such short lives compared to us, and like you know, make it worthwhile, make it worthwhile, do everything you can to like help them be happy and healthy for as long as possible.
00:29:06.319 -->
00:29:07.759So, yeah, definitely.
00:29:07.920 -->
00:29:14.640If I was a pet owner, if I was some uh a human who uh was a human, I hope you're human, yeah.
00:29:15.279 -->
00:29:26.640Yes, it's awesome, but yeah, look into oxidative stress and um you know educate yourself and yeah, do everything you can to help yourself and and your pets.
00:29:26.799 -->
00:29:29.359Definitely, definitely cool, awesome.
00:29:29.599 -->
00:29:34.880Um, so back to you, yeah, to bring it over to to Fresh Patch a little bit.
00:29:34.960 -->
00:29:47.839I'm not sure how familiar you are with our product, um, but it is a uh basically a mat of real grass um that's you know used for different reasons for dogs.
00:29:47.920 -->
00:29:54.640It's mainly used as like an alternative to pee pads or you know, giving them like an indoor potty spot kind of thing.
00:29:54.720 -->
00:29:57.279And then for other animals, it's used like for enrichment.
00:29:57.759 -->
00:30:04.000Um indoor animals who don't get to go outside much, um, you know, bring a little piece of the outdoors in for them.
00:30:04.480 -->
00:30:14.079Um, so the use of natural products seems to be very important in NutriFusion for for obvious reasons um, you know, that we just discussed.
00:30:14.559 -->
00:30:22.400Um this is something that's also like really important for us here at Fresh Patch and something that really sets us apart to other companies.
00:30:22.880 -->
00:30:32.799Um so from your perspective, what sort of benefits do you see from using a real grass product like Fresh Patch as opposed to P pads or something like fake turf?
00:30:34.160 -->
00:30:37.359Um I'm a naturalist, so that's an easy answer.
00:30:40.079 -->
00:31:04.240Yeah, I I um oh I I could uh load you with data, but uh um there's a lot of really um concerning things going on, one of which is the decline of the um uh the nutrients in fruits and vegetables over the last 70 years.
00:31:04.559 -->
00:31:11.680Like it's down, it's down probably the decline's probably 60, 60 percent plus.
00:31:12.160 -->
00:31:28.079So if you bought in the mid-1930s uh um a basket of apples, you would be you would be getting uh an awful lot more nutritional value than you're getting right now by by the rate of about 60 percent more.
00:31:28.400 -->
00:31:29.039Oof.
00:31:29.279 -->
00:31:30.640That's incredible.
00:31:30.799 -->
00:31:31.519That's crazy.
00:31:31.599 -->
00:31:32.480I mean, not good.
00:31:32.640 -->
00:31:34.559Yeah, an apple a day keeps a doctor away.
00:31:34.640 -->
00:31:35.519I don't know about nowadays.
00:31:36.559 -->
00:31:37.599Yeah, I know we need a few too.
00:31:38.000 -->
00:31:38.720Maybe three.
00:31:38.880 -->
00:31:40.960Yeah, three apples a day.
00:31:41.200 -->
00:31:41.519Cool.
00:31:41.680 -->
00:31:44.240Well, yeah, I mean that that's super interesting too.
00:31:44.319 -->
00:31:59.599And then obviously, this is a product that could go hand in hand with fresh pet, you know, if your dog is eating a healthy kibble of whatever type of food that is, you know, involved with nutrifusion, um, and then they got that piece of real grass to relieve themselves on.
00:31:59.759 -->
00:32:01.359It's kind of a win-win, you know.
00:32:01.519 -->
00:32:05.680So, like you said, the the natural way of of course you're a supporter.
00:32:05.759 -->
00:32:12.480But if you have any other, I mean we'll we'll sit here and listen to some some bullet points if you if you got them on the on the nutrition side of things.
00:32:12.720 -->
00:32:15.359But um, yeah, no, thank thank you for that.
00:32:15.599 -->
00:32:27.680But um, one thing I I should point out, um, especially for any of your listeners, we do not sell our product to the consumer.
00:32:27.920 -->
00:32:28.240Gotcha.
00:32:28.480 -->
00:32:33.839And that that is done uh with great purpose and intent.
00:32:34.240 -->
00:32:44.400Um the the typical view from by by most Americans was if I got a headache, um I'm gonna take an aspirin.
00:32:44.720 -->
00:32:46.480And it's it's bad.
00:32:46.559 -->
00:32:51.920So if if one aspirin is gonna work, two aspirins should be twice as good.
00:32:52.160 -->
00:32:54.640It doesn't work like that in the pet industry.
00:32:54.799 -->
00:33:06.400If you um uh if you overdose uh a pet with too much um um nutrition, you can harm harm the animal.
00:33:06.720 -->
00:33:20.559So we made the conscious decision of not making this available to uh the consumer, it's only available pet on the uh uh food food manufacturing, pet food manufacturing side.
00:33:21.279 -->
00:33:21.759Gotcha.
00:33:21.920 -->
00:33:22.240Interesting.
00:33:22.319 -->
00:33:23.440Yeah, no, it makes total sense.
00:33:23.519 -->
00:33:33.119Yeah, you don't want people to abuse a product that you know it's a great way to like kind of organically portion it and make sure that they're receiving the exact correct amount.
00:33:33.279 -->
00:33:33.440Yeah.
00:33:33.839 -->
00:33:36.160People are already like portioning their food for their dog.
00:33:36.240 -->
00:33:44.480So when it's when you know what portion they're gonna get, it's really easy to make sure that you know they're receiving the nutrition uh, you know, in the right amount.
00:33:44.720 -->
00:33:44.960Yeah.
00:33:45.200 -->
00:33:54.079Uh do you do you have like a list of uh companies that uh you know buy your product and use it like in their in their food?
00:33:54.799 -->
00:33:57.839Um yes, I can give you a few names.
00:33:58.000 -->
00:34:04.960I um we we have to be careful there because I've we've got NDAs in place.
00:34:05.200 -->
00:34:08.559I was gonna say if you can't disclose all the information, no worries.
00:34:08.639 -->
00:34:09.199But yeah.
00:34:09.599 -->
00:34:17.039The the one company that I would say that they could take a look at and is uh company called Sundays for Dogs.
00:34:17.280 -->
00:34:18.159Oh yeah, love it.
00:34:18.239 -->
00:34:19.599Yep, that's a great one.
00:34:19.920 -->
00:34:23.599That that's ours, and uh I'd I'd leave it at that.
00:34:23.760 -->
00:34:41.280One of the things um with our NDAs, we have a lot of companies that uh uh don't want their competitors to know why they can make the claims and me and provide the the uh nutrition that um um that they're claiming.
00:34:41.519 -->
00:34:49.039So um by they don't they don't like us talking about them, so that's why you have to be careful.
00:34:49.360 -->
00:34:50.159Yeah, yeah, totally.
00:34:50.239 -->
00:35:02.639I don't mean to don't mean to overstep, but um yeah I just wanted to give the viewers a chance to you know see uh if the products that they're using, you know, have these sort of values, yeah, for sure.
00:35:03.199 -->
00:35:04.719I'll get I'll give you another one.
00:35:04.800 -->
00:35:06.480It's uh guardian pet food.
00:35:07.039 -->
00:35:08.159Guardian pet food, yeah.
00:35:08.320 -->
00:35:08.960Okay, awesome.
00:35:09.199 -->
00:35:17.519Um and and they they um they have a uh a um a nice product that would work well as well.
00:35:18.000 -->
00:35:18.559Amazing.
00:35:18.719 -->
00:35:22.000So there you go for for our listeners, viewers, check those two out.
00:35:22.159 -->
00:35:25.599Can't say any more, but do your due diligence on your research.
00:35:25.679 -->
00:35:30.079I'm sure you will find the best product for your pet and everything.
00:35:30.239 -->
00:35:31.199Well, cool.
00:35:31.280 -->
00:35:33.599That leads us to our last question, William.
00:35:33.760 -->
00:35:35.679And uh the floor is yours now.
00:35:35.840 -->
00:35:40.400Is there anything big to pay attention to coming up for NutriFusion?
00:35:40.559 -->
00:35:46.320Um, any big plans in the works, or are you guys just kind of coasting with the current current business plan?
00:35:46.880 -->
00:35:51.440Uh current business plan is pretty well uh the same.
00:35:51.599 -->
00:35:56.960We're you know, we're tweaking, adding, um, we're we're we're growing.
00:35:57.119 -->
00:36:03.920Uh we uh just hired an additional salesperson, we'll hire another one in probably September.
00:36:04.239 -->
00:36:08.239Uh so um uh you know it's full speed ahead.
00:36:08.400 -->
00:36:21.119We are a um small company, so uh we're not like a um say blue buffalo, for example, yeah, or one of the Nestle uh uh lines of pet food.
00:36:21.360 -->
00:36:35.119Um but um uh based upon what we do, uh uh we have a huge huge opportunity and we're just I describe this as a pimple.
00:36:37.920 -->
00:36:43.119You know, we we we got lots of room, lots of room to grow and expand in many categories.
00:36:43.280 -->
00:36:43.519Yeah.
00:36:43.760 -->
00:36:44.000Yep.
00:36:44.079 -->
00:36:46.719I'd say that would be the same for fresh pets as well.
00:36:46.800 -->
00:36:48.079We are expanding, obviously.
00:36:48.159 -->
00:36:58.880I mean, like Gabe said earlier, we were established around the dogs, but expanding into other pets, you know, really just making sure they can have that piece of real grass bringing the outdoors into them.
00:36:59.039 -->
00:37:01.760So kind of the same approach, but yeah, that's great to hear.
00:37:01.840 -->
00:37:05.199And uh best of luck to you guys and everything, and hopefully, you know.
00:37:05.440 -->
00:37:06.800Yeah, no, you guys are doing great stuff.
00:37:06.960 -->
00:37:09.679Yeah, hopefully, you know, wish you all the success, of course.
00:37:09.920 -->
00:37:12.000Thank you, and best of luck to you as well.
00:37:12.079 -->
00:37:12.639Yeah, thank you.
00:37:12.800 -->
00:37:13.119Appreciate it.
00:37:13.519 -->
00:37:19.440If you ever if you ever want having a uh brain wave on a new product, uh keep us in mind.
00:37:19.679 -->
00:37:22.880Oh, don't worry, we uh we will be in contact after this.
00:37:23.039 -->
00:37:25.760So I appreciate that.
00:37:25.920 -->
00:37:26.239Cool.
00:37:26.400 -->
00:37:28.639So that wraps up all our questions.
00:37:28.719 -->
00:37:49.920Uh, before we go, just to the viewers, listeners, hit that subscribe button one more time if you haven't already, if you're watching on YouTube, listening on Apple Podcasts, Spotify Podcast, wherever you listen to your podcast, check out freshpatch.com, follow at freshpatch on all socials, check out NutriFusion.com too if you are a uh brand, you know.
00:37:50.000 -->
00:37:56.719As as William mentioned, this is not direct to consumers, so check out their website if you are listening from the brand side.
00:37:56.800 -->
00:37:57.920And thank you again, William.
00:37:58.000 -->
00:38:01.360This was this was wonderful, and we learned a lot and appreciate your time.
00:38:01.519 -->
00:38:01.840Absolutely.
00:38:02.079 -->
00:38:03.360Yeah, my pleasure and thank you.
00:38:03.440 -->
00:38:04.559I enjoyed the time.
00:38:04.800 -->
00:38:05.280Awesome.
00:38:05.440 -->
00:38:06.000Sounds good.
00:38:06.079 -->
00:38:10.239And for everybody listening, we'll see you next time on the Fresh Patch Podcast.
00:38:10.559 -->
00:38:14.559Thanks for listening to the Fresh Patch Podcast, where good pets get it.
00:38:14.719 -->
00:38:16.159We hope you enjoyed the show.
00:38:16.400 -->
00:38:21.440Give us a like or a follow and shop all real graph supplies at freshpatch.com.
