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In this episode, publicist Lisa Schneiderman gives some tactical advice on messaging, marketing, PR, and brand engagement during and beyond pandemic times. But she also takes us behind-the-scenes of a mask sewing initiative she started when there was a shortage of PPE among health professionals. She walks us through what it takes to build a movement, rally a community around a cause, and how she went from zero to SEVEN THOUSAND masks like *that.*
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