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In this episode of The Consumer Research, Andrew Stephen interviews Evan Weingarten and Joe Goodman, authors of "Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review." This article is published in the April 2021 issue of JCR. Evan and Joe tell Andrew why they got started on this topic and how they went about conducting their meta-analysis. They also share some tips for consumer researchers doing meta-analysis work. Find out more about the article at https://academic.oup.com/jcr/article/47/6/855/5906525.
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Estados Unidos
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OTROS EPISODIOS EN ESTE PODCAST
Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as the winner of the 2021 Best Article Award. Listen t…
Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus Giesler and Bernd Schmitt discuss Wordify with the method's creators and authors of the associated JCR article, Dirk Hovy, Shiri Melumad, and Jeff Inman.
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