28 de septiembre de 2026

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Live from Shoptoberfest with Sebastian Hamann from Shopware

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.

Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers.

The conversation covers how the product got its name after an earlier name, Shop IT, fell flat, the decision to go open source in 2010 and watching the download numbers climb, how he and Stefan split the work between design and engineering, why the two skipped university, and the decision around 2021 and 2022 to take investment and build the US business. Sebastian also shares what did not carry over from the European playbook and why he is hungry to rethink commerce for agents and for humans.

Links
Shopware https://www.shopware.com

Learn more about our at-event interviews at talk-commerce.com/events.

Tecnología

Empresa

Negocios

Inglés

Estados Unidos

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EN ESTE EPISODIO

Sebastian Hamann

Scott Ohsman

marketing

ecommerce

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