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Fractional vs. Full-Time: Rethinking How You Hire Marketing Talent, with Rosalind Toews
Hiring for marketing is rarely as simple as "post the job and wait." Do you bring on a full-time employee? Sign an agency retainer? Hire a freelancer? Or go fractional? In this episode, Derek Hovinga and Marc Binkley speak with Rosalind Toews from Outspoke about how to actually make that call and why the fractional model is reshaping how growing businesses think about marketing leadership.
They dig into where full-time hires can leave companies stretched too thin, why agency retainers sometimes miss the mark on strategy, the limits of hiring freelancers for one-off tasks, and what it really looks like to have a fractional expert embedded in your business week to week. Rosalind shares a grounded, practical take on the signals that tell you which model is right for where your business is right now.
Whether you're a founder facing a hiring decision or a marketer curious about the fractional path, this conversation offers a clear-eyed framework for making that choice.
