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School Marketing Journal with Brad Entwistle and Tim Watson
In this interview episode, Brad is joined by Tim Watson, Principal of Northern Beaches Christian School (NBCS), to explore how schools can replace assumed understanding with shared clarity. Tim explains how the school's Compass document illustrates NBCS's founding principles, beliefs, values and educational commitments, helping leaders distinguish what must remain fixed from what can change. He discusses how this concise reference point guides Board recruitment and decision-making, preserves continuity through generational change and gives the school freedom to face the future without losing the intent that shaped it.
Get in touch at smj@imageseven.com.au
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Australia
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OTROS EPISODIOS EN ESTE PODCAST
School Marketing Journal with Brad Entwistle and Graham Catt
In this interview episode, Brad is joined once again by Graham Catt, Chief Executive Officer of Independent Schools Australia, to discuss what School Choice Counts has achieved and what now matters for school leaders. Graham explains wh…
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully examine why strong school communication begins before the wording stage. Combining the principles of strategy drives story and meaning before message, they explain why school…
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully examine two connected principles: differentiation or invisibility, and the market defines value. They explain why a school's strengths only influence choice when parents c…
School Marketing Journal with Brad Entwistle and Tracey Cain
In this interview episode, Brad is joined by Tracey Cain, Chief Executive Officer at H/Advisors, to unpack reputation risk in independent schools. Tracey explains why what matters to a school community must matter to the school, and wh…
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