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Google's automated assistant has been calling, texting, and WhatsApp-ing your business to collect info. Now you can finally see — and delete — what it gathered. Executive Summary: Google's new Collected info tab gives you power to delete automated data it gathered about your busine…
Google now shows you how you perform in AI search — and lets you opt out entirely. One of those two buttons can quietly cost you customers. Executive Summary: Google just handed every site owner two tools: AI visibility data and an off switch. The off switch is a trap most business…
One day in July, ChatGPT quietly stopped shopping the web and started shopping your feed. Two-thirds of tracked stores lost visibility. Here's what that means for your catalog. Executive Summary: ChatGPT's shopping answers flipped from web search to product feeds almost overnight —…
Facebook ads got cheaper in 2026 — but your cost per lead barely moved. Here's the number that actually matters, and the one industry paying $61.56 a lead. Executive Summary: Facebook clicks got 14% cheaper and engagement rose 13% in 2026, but lead costs held flat at $27.39 — meani…
Google's spam update is finished. If your rankings dropped, the next 30 days matter more than the last 30 — and the wrong first move can cost you Q4. Executive Summary: Google's August 2026 spam update is done — and the businesses hit hardest are the ones most likely to make their …
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