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If search used to be about ranking on Google, what is it really shaping today? In this episode of Shift Happens, host Nasser Sahlool is joined by Matt Southern, Senior News Writer at Search Engine Journal, to explore how search is evolving beyond rankings, clicks, and traditional SEO met…
In this episode of Shift Happens, host Nasser Sahlool is joined by Felicia Delvecchio, Vice President of Media at DAC, to explore how fast-moving advertisers like Temu and Shein are reshaping media auctions in 2026 — not just through scale, but through the speed at which they ramp spend up or …
How should marketers turn anxiety into action when change becomes the new normal? In this episode of Shift Happens, host Nasser Sahlool is joined by Jared Hendrickson, Vice President and General Manager of DAC’s New York office, to explore how marketing leaders can navigate an era defined by …
In this episode of Shift Happens, host Nasser Sahlool is joined by Jessi Wood, Senior Content Strategist at DAC, to explore how social media’s role has evolved from a top-of-funnel awareness channel to a core driver of brand connection and loyalty. They unpack how the shift from broadcast to relat…
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