WEBVTT
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Hello, everybody. Welcome to Self Help Show.
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This is Gina, and I am your host. Today, I have
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a special guest. This guy. Guys, when we talk
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about underdogs, people that are moving mountains,
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is this guy. This is Kuda Kwashe, also known
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as Kuda Cash, okay? K -O -K -U -D -A -S -H Cash.
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He is a trailblazing. creative director. He's
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a senior editor. He's worked with the greats
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like AKA. He's worked with Sujava, Whiskey, JR,
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Rikirik. He is the founder of the Underrated
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Overachievers. He also pioneered JR's Feel Good
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Live Sessions. And I'm going to hand it over
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to him so he can introduce himself more. Over
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to you, Kuda. Hey, Gina. Thanks for having me
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on the platform. Great opportunity. And I'd just
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like to say. First and foremost, the underrated
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overachievers is birthed from that sort of thing.
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We're just underrated and we strive to deliver
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the best. I started out in music back in the
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day. I was a DJ in high school and then it evolved
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into producing. That evolved into music creation.
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And then I went to film school to do film scoring
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for movies. Really? And ended up as an editor
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because that stimulated me more. That is so cool.
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And from there, I ended up doing a lot of music
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videos for your faves, a .k .a. I think my first
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video was Temples featuring Mags and Anati. That
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was the first proper music video I did. Izo,
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for the bots people out there, Izo, we did the
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first version of All I Do. That was me and Nate,
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my boys. Uprooted Media, they know that we did
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a lot of videos. Marissa Wizkid back in the day,
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a .k .a. Dalez, Mugs, all of them. Then I worked
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with Molotov, Nick Rue. Shout out to Nick. Zob's
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The Last Letter, Zeus, T and the V. Yeah. It
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was a lot. It was a lot. Mufftown Heights. And
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then from there, moved on. From Uprooted, with
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Uprooted, we did Cash Time, the whole Cash Time
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blob. We were out there. My E, all of that. Wow.
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From there, it was into the Feel Good era. That
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was just a whole different movement. That was
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about bringing back to me. And I was like, what
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would I want if I was an artist? I love music.
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Some of your work, which is like quite recent,
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right? It's the one with Shoma Josie. That video
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was like chef's kiss. It's like I was like, oh,
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my gosh, I know the person who did this. You
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know, it's it's always just like me knowing you
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on a personal level is like you're so like humble
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and like, you know, down to earth. And then,
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you know, like very grounded, very beautiful
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human being. And then you do all of this work
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and people don't even know that because what
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I know is most people. recently only come to
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know you through the reality show that was on
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netflix yeah however they don't really know like
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who is kuda and like kuda's gravity and what
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he's done you know so i think this show is to
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kind of celebrate you or this episode rather
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and discuss with you to find out, you know, what
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it's what it's like. It's really an honor to
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have you on the self -help show to discuss, you
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know, how your journey has been. And today's
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topic would be finding a frequency, the role
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of identity, influence and impact. So I just
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want to understand or kind of explore how your
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identity kind of shapes the frequency like. Stripping
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away all the labels and who is who and what you've,
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you know, how can you help us understand the
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finding of frequency, sticking to your identity,
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your impact as a creative director? So I think
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for me personally, I've been through a weird
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journey. Like I'm a Zimbabwean, grew up in Swaziland
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and then moved to Joburg. But now, back in Zim,
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hometown city, but I barely knew Zim when I arrived
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in Zim. Like, that's a weird fact. Like, there's
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some Londoners that make sense. You're in London.
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I was literally in this SADC region the whole
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time, but never actually got the roots and stuff.
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Obviously, I've got the roots from the fam, but
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that's different. But I think identity is one
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thing. But the one thing I think I would... pinpoint
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my identity building to was my upbringing in
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Swaziland. Swaziland, we had a very, it was a
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very religious school, but the religion wasn't
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forced on you. The religion comes in as a teaching
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and understanding of what are the lessons in
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everything we are explaining to you. So where
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I feel like Swaziland is different from most
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countries is it's a tiny country. The whole country
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is almost smaller population than Gavdeng. So
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like the influence is real time. Like it's not
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a thing of if you do this, this will happen.
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And you have to wait half your life to see the
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effects. It's someone's talking about real examples.
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And that person they're talking about next week,
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you're at the theater and you see that person's
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little brother, you know, in real life. So it's
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like, okay. I don't want to be like his big brother.
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So I'm not going to do that. And then on the
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flip side of it, it's also very free. It was
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very free as a kid growing up in the early 90s
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and early 2000s. It was, you're playing outside,
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you're riding your bike. So you're meeting ministers,
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daughters, not because you're in the inner circle,
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but because you're at the same park. You're meeting
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the king's son, not because your mom works for
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the royal family, but because you play basketball
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at the school you go to. And these are real life
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networking opportunities. But for me, that just
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also gave me this view of the world of there's
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no time to act like someone you're not, like
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embrace who you are. Like, because I think I
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remember one time. Like, I was in a school where,
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like I said, it was very religious. And I had
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a, when I was young, I was a naughty kid. And
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I had trouble relating with Jesus. And I was
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like, this guy is so perfect. How does he not
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want his intrusive thoughts ever to come into
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his mind? And how does he not want to just do
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what he wants to do? Like, lies. There's no one
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like that who exists. And then I actually met
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someone who was genuinely like that. Like, they
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were just so much of an introvert. And it impacted
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me so much that I also, I think the one thing
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he said to me was, treat people how you want
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to be treated and not how they treat you. Yes.
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And I was like, that is one phrase that has stuck
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with me. I don't know. And that statement to
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me just. said that that's actually how the world
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should be lived like it's not about how you expect
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people to treat you and how what's coming into
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you and i think that's what relates me to impact
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it's the impact is not the fact that i'm coming
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out and i'm trying to put this stamp on the world
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and my art is going to be this stamp your art
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is you expressing your authentic self and everybody
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understanding it as, wow, that was so real. And
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it's not real because you wanted it to be real.
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It's not real because it's real because that's
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the emotion you're trying to convey. And for
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me, that's where I am. I love that. For example.
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So for example, Feel Good Live Sessions. Feel
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Good Live Sessions started from JR asking me
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about a listening session. I wanted to do it
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by the fireplace or the balcony or the fireplace
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on the balcony. And then I was like, oh, let's
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look around. And then I think it was the end
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of my day. I was winding down and I went to the
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engineer and I was like, yo, how hard would it
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be for us to record upstairs here? I think this
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fireplace is better. And while looking at that
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fireplace, I literally saw the sunset setting
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in front of that balcony. And I was like. fuck
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this fireplace the sun is our fire that's the
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biggest fire in the universe yeah we're gonna
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do everybody who comes to visit and him and we
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could shoot everybody's listening sessions here
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who wouldn't want this as their backdrop yeah
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okay let's figure it out and it took us like
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two weeks we figured it out well the first season
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of feel good live sessions i'm about to drop
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some bombs on anyone who's a fan of me and must
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feel good and thought i was doing amazing things
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It was shot in an S7 Samsung Nikon. It was a
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Nikon R7 stills camera on video mode. The only
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actual camera I had was a Nikon stills camera,
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also D7200. Wow. And the D7200 was on curtain
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rails. I put two curtain rails and railer balls
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at the bottom of the tripod to make a glider.
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So it was roller blade balls. on the bottom of
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the tripod, sliding on curtain rails. And I was
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panning and focusing. No way. That main camera
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and the two alternative cameras was a Samsung
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Galaxy S7. Yeah. The still Samsung 72 ,000 something
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hundred on video mode. You know that... One of
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those family cameras. This is the most impressive
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thing I've ever heard. Because it's exactly the
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reason why we are having this conversation. Because
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when it comes to getting stuff done, right, and
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actually finding success in anything that you
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do, the frequency has to be right. So you have
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to find the frequency, you have to find the vibration
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and the energy, everything has to be right. So
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the fact that in that moment, you used some of
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the least type of devices, but you still... created
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high quality content tell me if there's any other
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i don't know if it was high quality per se like
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but like you can go back and look at it and you
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can debate but what it was is impactful because
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that's what i'm saying every artist there was
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it was about the moment no one is going to think
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about the quality of the camera you used but
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people are going to enjoy The content that you
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created with that camera. So the impact. We were
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getting authentic sessions. I like this one time,
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JR liked to say it was the vulnerability sessions.
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Because when I briefed them, like I wouldn't,
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when they got there, I'd put a lot of pressure
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on them as a director. I'd be like, yo guys,
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I need a cover. I need this. The band is going
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to play. If you need a Lauryn Hill beat, they'll
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play you a Lauryn Hill beat. And then. Just before
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the take, I'd set them aside and just be like
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very calmly and be like, guys, don't worry about
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anything I said. Just play your songs and in
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between, tell us about the moments and the people
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you were with and the moment of making this song
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and what this song means to you and what it reminds
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you of. So it was about the authenticity and
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the chilledness of it. Yeah, because those are
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driven from passion. Back in the day, so we spoke
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to these guys, Nate and Debsa, amazing human
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beings. Those guys, if we ever get back together,
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if the band ever gets back together, there's
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going to be money in the bank and everybody come
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get a video from Approved Media if it rekindles.
00:12:54.679 --> 00:12:58.860
But we used to, it wasn't about doing cool shit.
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It was about getting our ideas out. We would
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wake up. And it's like, this guy wants a video
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from us. And we're like, let's do it. Remember
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we were watching Community and we saw this and
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we talked for hours and talked about like six
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different shows and six different movies. And
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just each scene there's filmmakers and extract
00:13:22.350 --> 00:13:25.549
each part of everything we wanted. And then we
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met Cezanne and TK and... Then we started doing
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the Niger guys. And then Wizkid came to Joburg,
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stayed for like a month, did an EP with Marparisa.
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Yeah. And there was Soweto Baby. Yeah. That was
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the prime time. You were cooking. You were just
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eating through and through. And then there was
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the Juice Back remix. And then remember Nomusa,
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Witness the Funk? For me, that's one of my favorite
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videos. Because for me, at that point in my life,
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like... It's another part, this is a part that
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talks to influence, right? At that point in my
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life, I was tired of, of public hip hop, right?
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And growing up in Swaziland, I could see Joe
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Berg hip hop for a while. Other guys, they're
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like, okay, this is hip hop. It's hip hop. This
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is what we do. But I grew up in Swaziland. It's
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a small ass town. And Durban and Swazi, Zulu
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and Swazi, they're very similar. So they have
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similar cultures. I met Nasty C. But the second
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day, I was like, guys, I'm going to chill in
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the studio, show me my room, and I'm going to
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edit. The Friday night, there's a 16 -year -old
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kid when I get downstairs to my edit station
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playing the piano and making beats. Yeah. And
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then he goes in the booth and starts rapping.
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But he's 16 years old, playing piano, going in
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the booth, rapping. This guy's got school tomorrow
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or on Monday or he comes from school, whatever
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it is. I'm just like, what the hell is this?
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It was a passion. Drew Speck. That's why I can't
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let Nancy go. I'm always going to be, I'm going
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to find him and I'm going to make sure I'm working
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with him because that's a real life talent. I
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think he was in Zim like a few weeks. Yeah, I
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was there. Of course I was there. Of course,
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I saw your birthday stories. The Zoom part of
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the tour. Nice. It's just fascinating to just
00:15:33.899 --> 00:15:37.080
look back and see the growth of somebody, especially
00:15:37.080 --> 00:15:40.879
from that point where they're just so passion
00:15:40.879 --> 00:15:43.580
-driven and they're going, they're going, and
00:15:43.580 --> 00:15:46.340
you just see them grow. It's always fascinating.
00:15:46.899 --> 00:15:49.419
His album is called Free. I'd say he's turned
00:15:49.419 --> 00:15:52.580
the typical deal, the 360, went through the phase
00:15:52.580 --> 00:15:56.750
of it. with some albums and then put those tracks
00:15:56.750 --> 00:16:01.690
out. But I think where he is now, he's a new
00:16:01.690 --> 00:16:07.570
dad. Even that album, we did the live video for
00:16:07.570 --> 00:16:10.129
that. We did a live performance video for his
00:16:10.129 --> 00:16:13.870
last album. And shooting that, you could see
00:16:13.870 --> 00:16:17.169
that he's evolving. His baby's just been born.
00:16:17.429 --> 00:16:21.110
This album's about that. And that happened. And
00:16:21.110 --> 00:16:25.580
now... It's a year and a bit later, and he's
00:16:25.580 --> 00:16:30.220
a whole new man. Like, he's quit drinking, still
00:16:30.220 --> 00:16:33.220
games, because gaming is life. I'm also a gamer.
00:16:34.159 --> 00:16:38.100
Gaming is life. I'm also a gamer. Oh, shout out
00:16:38.100 --> 00:16:40.740
Gina, who's catching the call of duty. Shout
00:16:40.740 --> 00:16:43.860
out, my neck. But yeah, you know what I mean?
00:16:43.899 --> 00:16:47.759
Like, those things, and like, he let go of the
00:16:47.759 --> 00:16:51.720
right things, and I think... that's what happens
00:16:51.720 --> 00:16:57.120
in life true and do your impact and your impact
00:16:57.120 --> 00:17:01.000
is not as it's as external as it is internal
00:17:01.000 --> 00:17:05.039
right and i think as you go one thing i've noticed
00:17:05.039 --> 00:17:08.539
especially as creatives we are mostly driven
00:17:08.539 --> 00:17:11.819
by passion and we like you know that whirlwind
00:17:11.819 --> 00:17:15.900
right we go with the passion and we just keep
00:17:15.900 --> 00:17:20.009
going and sometimes We don't even realize how
00:17:20.009 --> 00:17:22.730
far we've gone. By the time you look up, you're
00:17:22.730 --> 00:17:26.970
like, where even am I? Exactly. And then you
00:17:26.970 --> 00:17:30.490
have to catch up with yourself. Exactly. So it's
00:17:30.490 --> 00:17:33.869
always such an amazing thing. And my next question
00:17:33.869 --> 00:17:36.750
now is leading on to just how having that influence
00:17:36.750 --> 00:17:41.609
and your impact and having that frequency, especially
00:17:41.609 --> 00:17:45.289
like starting from zero, right? And then getting
00:17:45.289 --> 00:17:48.009
to that stage that you're talking about. Because
00:17:48.009 --> 00:17:51.690
one thing I've noticed, especially for us creatives,
00:17:51.690 --> 00:17:54.230
people that are driven by passion, as much as
00:17:54.230 --> 00:17:57.470
we are in this industry and it's business for
00:17:57.470 --> 00:18:00.029
most people, but for us, it's passion driven,
00:18:00.190 --> 00:18:04.630
right? So I wanted to kind of get your experience
00:18:04.630 --> 00:18:07.619
because for me personally. And I speak about
00:18:07.619 --> 00:18:10.079
this with somebody else on some of the previous
00:18:10.079 --> 00:18:13.400
topics on the previous episodes where we just
00:18:13.400 --> 00:18:17.680
identify that sometimes if you, because you're
00:18:17.680 --> 00:18:19.980
passion driven, you need to also have boundaries
00:18:19.980 --> 00:18:22.599
and discernment and also demand what is yours
00:18:22.599 --> 00:18:25.920
because you've created value over time. And that
00:18:25.920 --> 00:18:29.880
value is worth fortunes. But because we are still
00:18:29.880 --> 00:18:32.539
driven by passion, we can still give that for
00:18:32.539 --> 00:18:36.660
free, right? We can still give up for free. Yeah,
00:18:36.680 --> 00:18:40.900
so I kind of wanted to get your take on this
00:18:40.900 --> 00:18:44.400
because there's a guy, he's a rock star right
00:18:44.400 --> 00:18:47.339
now. His song, when I interviewed him, his song,
00:18:47.339 --> 00:18:49.980
it just entered the charts on like 130 something.
00:18:50.380 --> 00:18:52.720
And within a few days, it was like on number
00:18:52.720 --> 00:18:55.319
like 40. And I'm sure now he's getting to like
00:18:55.319 --> 00:18:58.240
number one. And we were relating on this kind
00:18:58.240 --> 00:19:00.799
of thing, which is a problem that I think you
00:19:00.799 --> 00:19:03.380
share as well, you know? So I just want to like...
00:19:03.380 --> 00:19:08.500
100%. Yeah. So I think, For me, I'm an energy
00:19:08.500 --> 00:19:11.980
-based person. If your energy is real, you'll
00:19:11.980 --> 00:19:15.559
receive energy from me. If it's not, you might
00:19:15.559 --> 00:19:18.380
think, Kuda's the quietest guy I've ever met.
00:19:19.940 --> 00:19:23.900
And it's that simple. In real life, you either
00:19:23.900 --> 00:19:29.480
meet quiet Kuda or crazy Kuda or festival Kuda.
00:19:29.980 --> 00:19:32.740
But it's an energy thing, like energies don't
00:19:32.740 --> 00:19:36.660
lie. We're all atoms and we vibrate and we exist.
00:19:37.259 --> 00:19:40.319
And funny you saying that about the rock star.
00:19:40.640 --> 00:19:45.059
So I think the importance of energy is pretty
00:19:45.059 --> 00:19:48.559
simple. You give what you get, you get what you
00:19:48.559 --> 00:19:52.579
give. But at the same time, you mustn't be expectant
00:19:52.579 --> 00:19:56.440
because a lot of people go into situations where
00:19:56.440 --> 00:20:00.329
it's like doing this to get this out. I'm doing
00:20:00.329 --> 00:20:05.829
this to receive this. I really just want to do
00:20:05.829 --> 00:20:11.130
this. And how much do you have? Oh, 2K, okay,
00:20:11.269 --> 00:20:15.809
cool. I want to edit it because it's got my puma,
00:20:16.009 --> 00:20:20.990
whatever. Yeah. And put it out there. Yeah. But
00:20:20.990 --> 00:20:25.990
in the same breath, you have to figure out your
00:20:25.990 --> 00:20:29.730
boundaries because. You will burn out if you
00:20:29.730 --> 00:20:32.869
end up being that person that just gives and
00:20:32.869 --> 00:20:37.490
gives because you love it so much. But at the
00:20:37.490 --> 00:20:40.809
same time, when you're young, you have the energy.
00:20:41.170 --> 00:20:44.369
So those of you that are young, I give all of
00:20:44.369 --> 00:20:48.289
you under 30s, you have my permission to give
00:20:48.289 --> 00:20:51.009
up. Just do what you feel like your gut will
00:20:51.009 --> 00:20:53.450
never lie to you. I'm going to let this guy slide
00:20:53.450 --> 00:20:57.609
because he's cool. And I know he's going to bring
00:20:57.609 --> 00:21:00.450
it back. But sometimes you feel it. You're like,
00:21:00.569 --> 00:21:04.410
this is the same guy, but I feel like this is
00:21:04.410 --> 00:21:07.950
not going to end well. Yeah. But you still do
00:21:07.950 --> 00:21:13.009
it because you're that passionate. And my first
00:21:13.009 --> 00:21:17.890
company that I worked in independently was Uprooted
00:21:17.890 --> 00:21:22.230
Media. And that sort of decision, but it wasn't
00:21:22.230 --> 00:21:26.650
me being cognizant of it. I apologize to them.
00:21:27.250 --> 00:21:30.710
I think they accepted my apology a while back.
00:21:30.829 --> 00:21:34.670
But I'll apologize again now because at the time,
00:21:34.750 --> 00:21:38.490
I didn't realize I was burning out. I was always
00:21:38.490 --> 00:21:42.410
sitting at the edits and delivering, delivering,
00:21:42.630 --> 00:21:46.230
delivering. And when I get support, it's like
00:21:46.230 --> 00:21:50.569
I'm not giving them a rate. I'm taking my rate
00:21:50.569 --> 00:21:54.059
and giving it to them because... I know I need
00:21:54.059 --> 00:21:57.220
two hands on this job, but I'm not asking the
00:21:57.220 --> 00:22:01.359
production for two rates for this job. So I'm
00:22:01.359 --> 00:22:03.680
taking my rates, giving it to him because I know
00:22:03.680 --> 00:22:06.680
in two days time, I'll have another rate coming
00:22:06.680 --> 00:22:10.819
in. Yeah. And you don't realize it, but because
00:22:10.819 --> 00:22:13.259
of your passion, you just want to do everything.
00:22:13.380 --> 00:22:15.400
Everything needs to go out. Everything needs
00:22:15.400 --> 00:22:18.240
to be dope. And you end up burning out. Not because
00:22:18.240 --> 00:22:22.210
you don't have sight of what's happening. But
00:22:22.210 --> 00:22:25.289
simply because you are that passionate about
00:22:25.289 --> 00:22:28.210
it and you're that invested in it and you're
00:22:28.210 --> 00:22:30.650
like, I want that to go out and I want that to
00:22:30.650 --> 00:22:32.890
go out. And I don't want to dampen that idea
00:22:32.890 --> 00:22:35.250
because that's a dope idea. I'll just get the
00:22:35.250 --> 00:22:38.309
hands and we'll figure it out as we go. And then
00:22:38.309 --> 00:22:40.190
you end up burning out. And then when you burn
00:22:40.190 --> 00:22:42.990
out, you get frustrated, you're mad, you can't
00:22:42.990 --> 00:22:45.670
deliver. Now you can't be creative because...
00:22:46.000 --> 00:22:49.740
You're in this zone of tiredness and you wake
00:22:49.740 --> 00:22:52.920
up and nothing's helping. You drink coffee. You
00:22:52.920 --> 00:22:56.019
smoke your cigarettes. You smoke your other cigarette.
00:22:56.220 --> 00:22:59.559
And nothing's motivating you and you just feel
00:22:59.559 --> 00:23:02.259
like, you know what? And then now you want to
00:23:02.259 --> 00:23:04.440
blame everyone but yourself. But the real person
00:23:04.440 --> 00:23:06.559
to blame in that moment is you. You're the one
00:23:06.559 --> 00:23:09.640
who decided to take that on because you need
00:23:09.640 --> 00:23:12.900
to be open and honest as a creative. It's like
00:23:12.900 --> 00:23:15.599
being in a relationship, being a creative. In
00:23:15.599 --> 00:23:18.359
relationships, if you're not open and not honest,
00:23:18.579 --> 00:23:21.480
it fizzles down over stupid shit. You fizzle
00:23:21.480 --> 00:23:25.539
down over the lie that you bought margarine or
00:23:25.539 --> 00:23:30.180
the lie that you went to sleep at 10 and your
00:23:30.180 --> 00:23:32.980
partner sees that you're online at 12. And it's
00:23:32.980 --> 00:23:36.960
like, now it becomes a big argument about lies
00:23:36.960 --> 00:23:40.960
and this. But it's because you're not being open
00:23:40.960 --> 00:23:43.079
and honest the whole time. It's the same thing
00:23:43.079 --> 00:23:46.430
with creativity. If you're trying to say, no,
00:23:46.589 --> 00:23:49.549
this guy's only paying a rate for one, but we
00:23:49.549 --> 00:23:51.789
need two. And then you're taking money from him
00:23:51.789 --> 00:23:54.849
to pay someone else and make it two. And then
00:23:54.849 --> 00:23:57.710
you're delivering that one. Later on, it's going
00:23:57.710 --> 00:23:59.750
to boil down, boil down. And then eventually
00:23:59.750 --> 00:24:03.619
you've missed your water bill. And that's the
00:24:03.619 --> 00:24:06.119
thing that triggers you. And now all of a sudden
00:24:06.119 --> 00:24:08.140
you're on a rampage. You're like, you guys don't
00:24:08.140 --> 00:24:11.380
pay me enough. You're cutting me out of the money.
00:24:11.519 --> 00:24:15.180
Making so much money. And meanwhile, it was just
00:24:15.180 --> 00:24:17.480
you overextending yourself the whole time and
00:24:17.480 --> 00:24:20.059
not being able to be honest with the rest of
00:24:20.059 --> 00:24:22.579
the production that we need a bit more resources.
00:24:22.839 --> 00:24:26.900
We can't do that. And as much as it's worth the
00:24:26.900 --> 00:24:30.119
value, it burns you out. And then you end up
00:24:30.119 --> 00:24:33.140
in a place where... You can't talk to people
00:24:33.140 --> 00:24:36.240
you want to talk to. Yeah. So I guess that's
00:24:36.240 --> 00:24:39.759
like a really big lesson for all of us creatives.
00:24:39.779 --> 00:24:41.839
Because I know for me personally, especially
00:24:41.839 --> 00:24:45.400
this year, I cannot begin to say it, but we learn.
00:24:45.599 --> 00:24:48.480
And sometimes the lessons are like, you know,
00:24:48.500 --> 00:24:53.299
like, you know, but you just have to learn. And
00:24:53.299 --> 00:24:56.759
it's very important to kind of have people around
00:24:56.759 --> 00:25:00.880
you that bring you back. So I think. I like the
00:25:00.880 --> 00:25:03.359
fact that we as creatives, we see each other
00:25:03.359 --> 00:25:06.500
and we identify each other. And I believe we
00:25:06.500 --> 00:25:08.980
are there for one another as well, you know.
00:25:09.019 --> 00:25:12.220
And what we can only pray for and hope for is
00:25:12.220 --> 00:25:16.079
to also meet like -minded people that also see
00:25:16.079 --> 00:25:20.279
us, they feel us, they value us. Because like
00:25:20.279 --> 00:25:24.079
you said, energy does not lie. Your energy is
00:25:24.079 --> 00:25:26.940
your resume. Your energy is your portfolio. And
00:25:26.940 --> 00:25:30.019
as we get, you know, we keep going, people don't
00:25:30.019 --> 00:25:33.039
even speak anymore. Like once you're in the same
00:25:33.039 --> 00:25:36.180
room, you already know who is who because that...
00:25:36.180 --> 00:25:39.400
You're like, I need to be close to that guy.
00:25:39.539 --> 00:25:41.859
How do I get his number? And then you can see
00:25:41.859 --> 00:25:43.700
the guy who's going to give you his number and
00:25:43.700 --> 00:25:47.839
you're like... Exactly. Because your energy already
00:25:47.839 --> 00:25:51.630
speaks for you. Like that field already... You
00:25:51.630 --> 00:25:54.670
know, it's already telling like who you are.
00:25:54.730 --> 00:25:56.849
Are you reliable? Is there somebody we can work
00:25:56.849 --> 00:25:59.569
with? And I think it's all based on just your
00:25:59.569 --> 00:26:01.609
frequency and just building your authenticity
00:26:01.609 --> 00:26:05.910
and staying true to your authentic self and,
00:26:05.930 --> 00:26:08.650
you know, just being your best version. 100%.
00:26:08.650 --> 00:26:13.220
Yeah. 100%. Speaking of frequency, frequency
00:26:13.220 --> 00:26:17.920
is based, that word itself is based on vibration.
00:26:18.359 --> 00:26:22.599
Yeah. And radio static is one of those things.
00:26:22.740 --> 00:26:26.819
And I think for me, like my frequency has always
00:26:26.819 --> 00:26:31.180
been moving. It's like, imagine, I don't know
00:26:31.180 --> 00:26:34.460
if you were ever jovial enough to be the kids
00:26:34.460 --> 00:26:38.339
that used to. Twist the knob to catch YFM. I
00:26:38.339 --> 00:26:41.119
was one of those kids. I used to be in a hostel.
00:26:41.359 --> 00:26:45.140
We had a little radio. And we used to tune into
00:26:45.140 --> 00:26:50.779
the radio. And we would tune our radio. And as
00:26:50.779 --> 00:26:54.660
soon as we caught YFM, around 4 or 5 p .m., it
00:26:54.660 --> 00:26:58.180
was always like the right frequency. Even if
00:26:58.180 --> 00:27:01.180
you tune in and it's the news or traffic, you
00:27:01.180 --> 00:27:04.279
could still feel the energy. Like, okay, we're
00:27:04.279 --> 00:27:07.640
here now. this ball out this this play ball and
00:27:07.640 --> 00:27:09.980
we end up being like one of the best teams but
00:27:09.980 --> 00:27:12.799
I think that frequency alone was it was like
00:27:12.799 --> 00:27:16.400
a routine yeah and I think that's one thing as
00:27:16.400 --> 00:27:19.299
much as all creatives well I won't say all most
00:27:19.299 --> 00:27:22.440
creatives most creatives have ADHD and we can't
00:27:22.440 --> 00:27:25.839
have a routine but you need that thing that throws
00:27:25.839 --> 00:27:28.619
you into rhythm that throws you into the next
00:27:28.619 --> 00:27:31.079
thing because even that it wasn't a thing of
00:27:31.079 --> 00:27:34.420
it wasn't a thing of we're turning on wife on
00:27:34.420 --> 00:27:36.920
training day training day you gotta get there
00:27:36.920 --> 00:27:40.740
right after school there's no balls on the court
00:27:40.740 --> 00:27:42.799
you're running suicides and then you're running
00:27:42.799 --> 00:27:45.480
motion you're playing basketball with an envision
00:27:45.480 --> 00:27:48.460
invisible ball and setting screens for your guys
00:27:48.460 --> 00:27:50.960
but the days where the court wasn't there and
00:27:50.960 --> 00:27:53.579
you're getting there after your day's done and
00:27:53.579 --> 00:27:56.099
it's like those days it's like as soon as you
00:27:56.099 --> 00:27:58.660
catch the yfm everyone knows what's up we're
00:27:58.660 --> 00:28:03.059
playing some freestyle ball and that energy also
00:28:03.059 --> 00:28:07.519
just was enough to build into something. And
00:28:07.519 --> 00:28:10.640
then I think that's also where the overrated
00:28:10.640 --> 00:28:13.339
underachievers comes from. It also comes from
00:28:13.339 --> 00:28:16.779
my high school, which was a boys' school, JP
00:28:16.779 --> 00:28:21.799
High School for Boys. The motto is, which means,
00:28:22.019 --> 00:28:24.559
for the brave, nothing is too difficult. But
00:28:24.559 --> 00:28:28.819
I also think, for the unseen, for the underrated,
00:28:28.839 --> 00:28:34.779
it's so easy to excel. When you come into a place
00:28:34.779 --> 00:28:38.160
and people think you're here, if you deliver
00:28:38.160 --> 00:28:41.259
here, you've done a lot. When your actual standard
00:28:41.259 --> 00:28:43.940
is here, even if you deliver here, you've done
00:28:43.940 --> 00:28:46.660
a lot. But whenever they see you here, anywhere
00:28:46.660 --> 00:28:52.539
above that is fire. But we sort of reverse that.
00:28:52.799 --> 00:28:56.880
When you come to us, number one, our treatment
00:28:56.880 --> 00:29:00.220
is going to be fire. And it's going to make you
00:29:00.220 --> 00:29:02.640
feel like... You guys are going to give us fire.
00:29:02.839 --> 00:29:05.920
Yeah. And then you're going to get what you get.
00:29:06.079 --> 00:29:10.119
Yes. But when you get it, you also thought that
00:29:10.119 --> 00:29:14.259
treatment was so fire that I never expect them
00:29:14.259 --> 00:29:17.799
to deliver that. Yeah. You expect below that.
00:29:18.039 --> 00:29:20.880
But what we deliver is always above our treatment
00:29:20.880 --> 00:29:24.039
level. You know, nice to see you featuring Nanette
00:29:24.039 --> 00:29:27.299
using Seduce Me. Yeah. I'm doing another video
00:29:27.299 --> 00:29:30.390
with them soon. But that video. was also one
00:29:30.390 --> 00:29:33.470
of those like i pitched it as okay guys i want
00:29:33.470 --> 00:29:35.569
to do like an illusions video where i'm playing
00:29:35.569 --> 00:29:38.470
with mirrors and it's reflections and this is
00:29:38.470 --> 00:29:41.650
the idea and i pitched it as that and already
00:29:41.650 --> 00:29:44.269
that's like a high concept it's like what do
00:29:44.269 --> 00:29:47.450
you even mean explain it in detail then i sent
00:29:47.450 --> 00:29:50.509
them a shot list and a storyboard and i was like
00:29:50.509 --> 00:29:53.089
i want to do a thing where there's mirrors around
00:29:53.089 --> 00:29:56.109
nanette and in every performance she's doing
00:29:56.109 --> 00:30:00.190
a different thing and they're like Wow. Sounds
00:30:00.190 --> 00:30:03.069
complicated. And then when they came to set,
00:30:03.289 --> 00:30:07.170
so this is also the other underrated part. For
00:30:07.170 --> 00:30:10.230
them, it felt so easy. It's like, okay, Nasty
00:30:10.230 --> 00:30:13.490
goes to wardrobe, comes, shoots his scene. Nanette
00:30:13.490 --> 00:30:16.089
goes to wardrobe, shoots her scene. And then
00:30:16.089 --> 00:30:20.170
we get there at like 9 .30. We leave by 4 .30.
00:30:20.329 --> 00:30:22.730
It's broader than an average person's workday.
00:30:23.809 --> 00:30:27.390
What? Is this? You guys have shot everything
00:30:27.390 --> 00:30:31.119
you said. that's that crazy she sent us you shot
00:30:31.119 --> 00:30:33.880
all of that and then you see the video and they're
00:30:33.880 --> 00:30:37.859
like they're like oh my god yeah i love that
00:30:37.859 --> 00:30:43.140
so yeah we we over time and it's because this
00:30:43.140 --> 00:30:46.880
conversation was just amazing like i really wish
00:30:46.880 --> 00:30:49.119
this this whole episode would be an hour long
00:30:49.119 --> 00:30:51.359
because we could keep going on and on and on
00:30:51.359 --> 00:30:54.359
so as we are wrapping up one of the things that
00:30:54.359 --> 00:30:56.900
i like to do with guests is Tell us one thing
00:30:56.900 --> 00:31:00.720
that only you know, that we don't know, but something
00:31:00.720 --> 00:31:04.660
either funny or interesting or cute. I know you
00:31:04.660 --> 00:31:07.160
are already a Chelsea fan, so please don't talk
00:31:07.160 --> 00:31:10.220
anything football related. I was playing football.
00:31:10.460 --> 00:31:12.099
I was going to tell you about the first time
00:31:12.099 --> 00:31:14.539
I played PlayStation. I knew it. That's why I
00:31:14.539 --> 00:31:18.400
said nothing football related, something unique,
00:31:18.599 --> 00:31:21.039
something interesting. Something interesting.
00:31:22.160 --> 00:31:24.700
I think I already spoke about my DJing in it.
00:31:24.759 --> 00:31:27.660
So I can't say that. I can't throw that in there.
00:31:29.559 --> 00:31:34.099
Here's one. I peed on the bus in the grade 7
00:31:34.099 --> 00:31:38.279
school trip. Grade what? 7? Wait, what happened?
00:31:38.859 --> 00:31:42.200
I asked the bus driver to stop the bus and then
00:31:42.200 --> 00:31:46.019
he just didn't. And then I went back and I thought
00:31:46.019 --> 00:31:49.240
I could hold it. And we were almost there. And
00:31:49.240 --> 00:31:52.809
then I peed my pants. No. But nobody actually
00:31:52.809 --> 00:31:55.170
knew because I was like wearing a tracksuit.
00:31:55.470 --> 00:32:00.269
Yeah. I got off the bus. I was like, why is nobody
00:32:00.269 --> 00:32:03.450
laughing at me? And I got home and I was like.
00:32:03.589 --> 00:32:07.130
Yeah. I took my tracksuit off and I was like,
00:32:07.769 --> 00:32:12.990
damn it, pee yourself. Who even knows who was
00:32:12.990 --> 00:32:15.869
on that bus? Okay. I'm going to allow you to
00:32:15.869 --> 00:32:19.400
talk about football. So go. Which football? Remember
00:32:19.400 --> 00:32:22.079
me telling you how great Chelsea is? No, okay.
00:32:22.240 --> 00:32:25.460
I won't even go there. But I'll tell you one
00:32:25.460 --> 00:32:28.960
thing. Chelsea, we had like nine injuries. We
00:32:28.960 --> 00:32:31.500
beat the world champs. Five of our defenders
00:32:31.500 --> 00:32:35.059
were out. Oh my God. Cole Palmer's gone. Our
00:32:35.059 --> 00:32:37.599
actual striker, our number nine, that reporter's
00:32:37.599 --> 00:32:41.299
gone. And we beat Liverpool. The world Premier
00:32:41.299 --> 00:32:42.640
League champions. That's why we're champions
00:32:42.640 --> 00:32:45.359
of the world. And I was one of the only people
00:32:45.359 --> 00:32:48.619
who actually said that. Chelsea's going to win
00:32:48.619 --> 00:32:51.059
the Club World Cup. And I said, because we've
00:32:51.059 --> 00:32:54.339
got the easier route. We come in as like old
00:32:54.339 --> 00:32:56.660
winners, like obviously because we won the Champions
00:32:56.660 --> 00:33:00.559
League. Chelsea fans. And we were, we had like
00:33:00.559 --> 00:33:03.859
the Champions League, we won the Club World Cup
00:33:03.859 --> 00:33:06.700
in 2021. So as holders in the last five years,
00:33:06.859 --> 00:33:08.940
we got an invite, even though we were playing
00:33:08.940 --> 00:33:11.799
Conference League, which we won as well. Okay,
00:33:11.799 --> 00:33:13.980
Chelsea. Okay, Chelsea fan. Okay, thank you.
00:33:14.319 --> 00:33:16.920
Thank you. Okay. I could talk about Shasti all
00:33:16.920 --> 00:33:19.319
day. One more thing I would like to say. Here's
00:33:19.319 --> 00:33:24.359
a fun fact. This is a fun, fun fact. My mom worked
00:33:24.359 --> 00:33:28.059
for the UN. So I'm a bit of a feminist. She works
00:33:28.059 --> 00:33:30.660
for UN Women. So I'm a bit of a feminist. She's
00:33:30.660 --> 00:33:34.640
a single mom. And I push the women's agenda.
00:33:34.940 --> 00:33:38.660
I want to see women win because they raise great
00:33:38.660 --> 00:33:43.789
signs. On behalf of all the females, thank you.
00:33:44.369 --> 00:33:47.150
Don't thank me. Thank yourselves. Because you're
00:33:47.150 --> 00:33:49.609
the one doing the raising when it comes to it.
00:33:49.609 --> 00:33:53.690
We are really fighting. We are really pushing.
00:33:53.910 --> 00:33:56.970
But yeah, I love the fact that we are being recognized
00:33:56.970 --> 00:34:00.490
now. So that's good. No, no, no. And now, I think
00:34:00.490 --> 00:34:02.990
there's nothing more powerful in the world right
00:34:02.990 --> 00:34:05.470
now than a black woman. Did you see Namibia?
00:34:05.509 --> 00:34:07.910
I think it was like two days ago. The whole government
00:34:07.910 --> 00:34:12.800
is run by black women. yes yeah they they managed
00:34:12.800 --> 00:34:16.619
to do the whole thing transition so so i'm just
00:34:16.619 --> 00:34:19.619
gonna do your final goodbye so where can people
00:34:19.619 --> 00:34:22.039
find you if you know they want to follow you
00:34:22.039 --> 00:34:23.780
they want to follow your journey they want to
00:34:23.780 --> 00:34:27.179
book you they want to hire you they just want
00:34:27.179 --> 00:34:29.340
to know everything about your life tell us where
00:34:29.340 --> 00:34:31.760
they can find you all right hey what up everyone
00:34:31.760 --> 00:34:36.119
it's kuda cash on all social medias like all
00:34:36.119 --> 00:34:40.840
of them even blizzard And COD and PSN. For those
00:34:40.840 --> 00:34:43.719
of you who know what that is. Oh, God. And Steam.
00:34:44.019 --> 00:34:47.039
Only on Steam I'm different. On Steam I'm Mooncake.
00:34:47.300 --> 00:34:51.099
It's my game attack. And then in this new game,
00:34:51.139 --> 00:34:54.800
Combat Zone, I'm Ice Cold Palms. Because of Ice
00:34:54.800 --> 00:35:01.559
Cold Palms. And then, yeah, if you want to book
00:35:01.559 --> 00:35:05.320
us, like, very professionally, call it Hello.
00:35:05.980 --> 00:35:10.820
at turoastudios .co .za. And then also, on the
00:35:10.820 --> 00:35:16.019
grint for the golfers, put a cash note dash,
00:35:16.320 --> 00:35:20.619
find me, play with me. I play everywhere. My
00:35:20.619 --> 00:35:26.559
handicap's 19, index 16, so very average golfer,
00:35:26.639 --> 00:35:31.739
but I will take your money. Don't bet against
00:35:31.739 --> 00:35:34.320
me. Thanks for having me, Gina. This was fun.
00:35:34.730 --> 00:35:37.429
Thank you. This was really fun. And also thank
00:35:37.429 --> 00:35:40.230
you for like making time in your busy schedule
00:35:40.230 --> 00:35:43.130
to, you know, squeeze this in. I appreciate it
00:35:43.130 --> 00:35:46.809
so much. I try my best. I always do for my friends
00:35:46.809 --> 00:35:50.130
what I can. Yeah. And shout out to the band.
00:35:50.250 --> 00:35:54.429
And one line I'd like to say is treat people
00:35:54.429 --> 00:35:57.530
how you want to be treated, not how they treat
00:35:57.530 --> 00:36:00.989
you. Love that. Thank you so much, Kuda. Peace.
00:00:00.000 --> 00:00:02.359
Hello, everybody. Welcome to Self Help Show.
00:00:02.500 --> 00:00:06.280
This is Gina, and I am your host. Today, I have
00:00:06.280 --> 00:00:10.339
a special guest. This guy. Guys, when we talk
00:00:10.339 --> 00:00:13.640
about underdogs, people that are moving mountains,
00:00:13.859 --> 00:00:16.699
is this guy. This is Kuda Kwashe, also known
00:00:16.699 --> 00:00:19.300
as Kuda Cash, okay? K -O -K -U -D -A -S -H Cash.
00:00:19.719 --> 00:00:24.100
He is a trailblazing. creative director. He's
00:00:24.100 --> 00:00:26.600
a senior editor. He's worked with the greats
00:00:26.600 --> 00:00:30.579
like AKA. He's worked with Sujava, Whiskey, JR,
00:00:30.839 --> 00:00:34.359
Rikirik. He is the founder of the Underrated
00:00:34.359 --> 00:00:38.520
Overachievers. He also pioneered JR's Feel Good
00:00:38.520 --> 00:00:41.100
Live Sessions. And I'm going to hand it over
00:00:41.100 --> 00:00:44.159
to him so he can introduce himself more. Over
00:00:44.159 --> 00:00:47.119
to you, Kuda. Hey, Gina. Thanks for having me
00:00:47.119 --> 00:00:50.359
on the platform. Great opportunity. And I'd just
00:00:50.359 --> 00:00:54.039
like to say. First and foremost, the underrated
00:00:54.039 --> 00:00:57.640
overachievers is birthed from that sort of thing.
00:00:57.780 --> 00:01:01.960
We're just underrated and we strive to deliver
00:01:01.960 --> 00:01:05.719
the best. I started out in music back in the
00:01:05.719 --> 00:01:10.040
day. I was a DJ in high school and then it evolved
00:01:10.040 --> 00:01:13.959
into producing. That evolved into music creation.
00:01:14.219 --> 00:01:17.760
And then I went to film school to do film scoring
00:01:17.760 --> 00:01:21.730
for movies. Really? And ended up as an editor
00:01:21.730 --> 00:01:26.189
because that stimulated me more. That is so cool.
00:01:26.310 --> 00:01:28.129
And from there, I ended up doing a lot of music
00:01:28.129 --> 00:01:31.950
videos for your faves, a .k .a. I think my first
00:01:31.950 --> 00:01:36.030
video was Temples featuring Mags and Anati. That
00:01:36.030 --> 00:01:38.950
was the first proper music video I did. Izo,
00:01:39.129 --> 00:01:43.650
for the bots people out there, Izo, we did the
00:01:43.650 --> 00:01:47.489
first version of All I Do. That was me and Nate,
00:01:47.609 --> 00:01:51.280
my boys. Uprooted Media, they know that we did
00:01:51.280 --> 00:01:54.819
a lot of videos. Marissa Wizkid back in the day,
00:01:55.000 --> 00:02:02.280
a .k .a. Dalez, Mugs, all of them. Then I worked
00:02:02.280 --> 00:02:06.420
with Molotov, Nick Rue. Shout out to Nick. Zob's
00:02:06.420 --> 00:02:11.379
The Last Letter, Zeus, T and the V. Yeah. It
00:02:11.379 --> 00:02:15.080
was a lot. It was a lot. Mufftown Heights. And
00:02:15.080 --> 00:02:18.500
then from there, moved on. From Uprooted, with
00:02:18.500 --> 00:02:22.020
Uprooted, we did Cash Time, the whole Cash Time
00:02:22.020 --> 00:02:26.039
blob. We were out there. My E, all of that. Wow.
00:02:26.120 --> 00:02:32.340
From there, it was into the Feel Good era. That
00:02:32.340 --> 00:02:34.500
was just a whole different movement. That was
00:02:34.500 --> 00:02:38.139
about bringing back to me. And I was like, what
00:02:38.139 --> 00:02:41.199
would I want if I was an artist? I love music.
00:02:41.819 --> 00:02:43.900
Some of your work, which is like quite recent,
00:02:44.139 --> 00:02:48.560
right? It's the one with Shoma Josie. That video
00:02:48.560 --> 00:02:52.039
was like chef's kiss. It's like I was like, oh,
00:02:52.060 --> 00:02:54.840
my gosh, I know the person who did this. You
00:02:54.840 --> 00:02:57.580
know, it's it's always just like me knowing you
00:02:57.580 --> 00:03:00.539
on a personal level is like you're so like humble
00:03:00.539 --> 00:03:03.280
and like, you know, down to earth. And then,
00:03:03.300 --> 00:03:05.560
you know, like very grounded, very beautiful
00:03:05.560 --> 00:03:08.500
human being. And then you do all of this work
00:03:08.500 --> 00:03:11.099
and people don't even know that because what
00:03:11.099 --> 00:03:14.259
I know is most people. recently only come to
00:03:14.259 --> 00:03:17.319
know you through the reality show that was on
00:03:17.319 --> 00:03:22.159
netflix yeah however they don't really know like
00:03:22.159 --> 00:03:25.379
who is kuda and like kuda's gravity and what
00:03:25.379 --> 00:03:29.719
he's done you know so i think this show is to
00:03:29.719 --> 00:03:32.379
kind of celebrate you or this episode rather
00:03:32.379 --> 00:03:36.669
and discuss with you to find out, you know, what
00:03:36.669 --> 00:03:39.590
it's what it's like. It's really an honor to
00:03:39.590 --> 00:03:42.889
have you on the self -help show to discuss, you
00:03:42.889 --> 00:03:45.729
know, how your journey has been. And today's
00:03:45.729 --> 00:03:48.189
topic would be finding a frequency, the role
00:03:48.189 --> 00:03:52.750
of identity, influence and impact. So I just
00:03:52.750 --> 00:03:57.210
want to understand or kind of explore how your
00:03:57.210 --> 00:04:01.860
identity kind of shapes the frequency like. Stripping
00:04:01.860 --> 00:04:05.860
away all the labels and who is who and what you've,
00:04:05.979 --> 00:04:10.819
you know, how can you help us understand the
00:04:10.819 --> 00:04:13.860
finding of frequency, sticking to your identity,
00:04:14.020 --> 00:04:18.319
your impact as a creative director? So I think
00:04:18.319 --> 00:04:21.420
for me personally, I've been through a weird
00:04:21.420 --> 00:04:25.339
journey. Like I'm a Zimbabwean, grew up in Swaziland
00:04:25.339 --> 00:04:30.110
and then moved to Joburg. But now, back in Zim,
00:04:30.170 --> 00:04:34.509
hometown city, but I barely knew Zim when I arrived
00:04:34.509 --> 00:04:37.850
in Zim. Like, that's a weird fact. Like, there's
00:04:37.850 --> 00:04:40.389
some Londoners that make sense. You're in London.
00:04:40.569 --> 00:04:43.689
I was literally in this SADC region the whole
00:04:43.689 --> 00:04:47.009
time, but never actually got the roots and stuff.
00:04:47.129 --> 00:04:49.189
Obviously, I've got the roots from the fam, but
00:04:49.189 --> 00:04:53.389
that's different. But I think identity is one
00:04:53.389 --> 00:04:57.579
thing. But the one thing I think I would... pinpoint
00:04:57.579 --> 00:05:01.579
my identity building to was my upbringing in
00:05:01.579 --> 00:05:05.000
Swaziland. Swaziland, we had a very, it was a
00:05:05.000 --> 00:05:08.879
very religious school, but the religion wasn't
00:05:08.879 --> 00:05:12.720
forced on you. The religion comes in as a teaching
00:05:12.720 --> 00:05:15.819
and understanding of what are the lessons in
00:05:15.819 --> 00:05:20.000
everything we are explaining to you. So where
00:05:20.000 --> 00:05:23.779
I feel like Swaziland is different from most
00:05:23.779 --> 00:05:27.649
countries is it's a tiny country. The whole country
00:05:27.649 --> 00:05:31.670
is almost smaller population than Gavdeng. So
00:05:31.670 --> 00:05:36.290
like the influence is real time. Like it's not
00:05:36.290 --> 00:05:39.129
a thing of if you do this, this will happen.
00:05:39.290 --> 00:05:42.449
And you have to wait half your life to see the
00:05:42.449 --> 00:05:45.629
effects. It's someone's talking about real examples.
00:05:45.709 --> 00:05:48.189
And that person they're talking about next week,
00:05:48.230 --> 00:05:51.209
you're at the theater and you see that person's
00:05:51.209 --> 00:05:54.250
little brother, you know, in real life. So it's
00:05:54.250 --> 00:05:58.120
like, okay. I don't want to be like his big brother.
00:05:58.240 --> 00:06:03.019
So I'm not going to do that. And then on the
00:06:03.019 --> 00:06:05.899
flip side of it, it's also very free. It was
00:06:05.899 --> 00:06:10.379
very free as a kid growing up in the early 90s
00:06:10.379 --> 00:06:15.079
and early 2000s. It was, you're playing outside,
00:06:15.360 --> 00:06:19.180
you're riding your bike. So you're meeting ministers,
00:06:19.480 --> 00:06:23.399
daughters, not because you're in the inner circle,
00:06:23.540 --> 00:06:26.360
but because you're at the same park. You're meeting
00:06:26.360 --> 00:06:30.459
the king's son, not because your mom works for
00:06:30.459 --> 00:06:32.720
the royal family, but because you play basketball
00:06:32.720 --> 00:06:37.160
at the school you go to. And these are real life
00:06:37.160 --> 00:06:41.079
networking opportunities. But for me, that just
00:06:41.079 --> 00:06:45.839
also gave me this view of the world of there's
00:06:45.839 --> 00:06:50.060
no time to act like someone you're not, like
00:06:50.060 --> 00:06:53.660
embrace who you are. Like, because I think I
00:06:53.660 --> 00:06:58.939
remember one time. Like, I was in a school where,
00:06:59.060 --> 00:07:02.879
like I said, it was very religious. And I had
00:07:02.879 --> 00:07:05.639
a, when I was young, I was a naughty kid. And
00:07:05.639 --> 00:07:09.079
I had trouble relating with Jesus. And I was
00:07:09.079 --> 00:07:12.620
like, this guy is so perfect. How does he not
00:07:12.620 --> 00:07:15.759
want his intrusive thoughts ever to come into
00:07:15.759 --> 00:07:19.220
his mind? And how does he not want to just do
00:07:19.220 --> 00:07:22.579
what he wants to do? Like, lies. There's no one
00:07:22.579 --> 00:07:25.810
like that who exists. And then I actually met
00:07:25.810 --> 00:07:28.529
someone who was genuinely like that. Like, they
00:07:28.529 --> 00:07:32.230
were just so much of an introvert. And it impacted
00:07:32.230 --> 00:07:36.149
me so much that I also, I think the one thing
00:07:36.149 --> 00:07:39.089
he said to me was, treat people how you want
00:07:39.089 --> 00:07:43.189
to be treated and not how they treat you. Yes.
00:07:43.449 --> 00:07:47.689
And I was like, that is one phrase that has stuck
00:07:47.689 --> 00:07:52.389
with me. I don't know. And that statement to
00:07:52.389 --> 00:07:56.759
me just. said that that's actually how the world
00:07:56.759 --> 00:08:00.060
should be lived like it's not about how you expect
00:08:00.060 --> 00:08:03.279
people to treat you and how what's coming into
00:08:03.279 --> 00:08:06.639
you and i think that's what relates me to impact
00:08:06.639 --> 00:08:10.879
it's the impact is not the fact that i'm coming
00:08:10.879 --> 00:08:14.139
out and i'm trying to put this stamp on the world
00:08:14.139 --> 00:08:17.939
and my art is going to be this stamp your art
00:08:17.939 --> 00:08:23.660
is you expressing your authentic self and everybody
00:08:23.660 --> 00:08:29.279
understanding it as, wow, that was so real. And
00:08:29.279 --> 00:08:32.460
it's not real because you wanted it to be real.
00:08:32.539 --> 00:08:35.700
It's not real because it's real because that's
00:08:35.700 --> 00:08:39.120
the emotion you're trying to convey. And for
00:08:39.120 --> 00:08:42.419
me, that's where I am. I love that. For example.
00:08:43.240 --> 00:08:45.960
So for example, Feel Good Live Sessions. Feel
00:08:45.960 --> 00:08:49.320
Good Live Sessions started from JR asking me
00:08:49.320 --> 00:08:52.659
about a listening session. I wanted to do it
00:08:52.659 --> 00:08:56.220
by the fireplace or the balcony or the fireplace
00:08:56.220 --> 00:08:59.159
on the balcony. And then I was like, oh, let's
00:08:59.159 --> 00:09:01.620
look around. And then I think it was the end
00:09:01.620 --> 00:09:03.879
of my day. I was winding down and I went to the
00:09:03.879 --> 00:09:06.240
engineer and I was like, yo, how hard would it
00:09:06.240 --> 00:09:09.220
be for us to record upstairs here? I think this
00:09:09.220 --> 00:09:11.779
fireplace is better. And while looking at that
00:09:11.779 --> 00:09:14.679
fireplace, I literally saw the sunset setting
00:09:14.679 --> 00:09:17.659
in front of that balcony. And I was like. fuck
00:09:17.659 --> 00:09:20.139
this fireplace the sun is our fire that's the
00:09:20.139 --> 00:09:23.019
biggest fire in the universe yeah we're gonna
00:09:23.019 --> 00:09:28.120
do everybody who comes to visit and him and we
00:09:28.120 --> 00:09:30.539
could shoot everybody's listening sessions here
00:09:30.539 --> 00:09:33.299
who wouldn't want this as their backdrop yeah
00:09:33.299 --> 00:09:35.639
okay let's figure it out and it took us like
00:09:35.639 --> 00:09:38.240
two weeks we figured it out well the first season
00:09:38.240 --> 00:09:40.980
of feel good live sessions i'm about to drop
00:09:40.980 --> 00:09:43.679
some bombs on anyone who's a fan of me and must
00:09:43.679 --> 00:09:45.740
feel good and thought i was doing amazing things
00:09:46.269 --> 00:09:50.309
It was shot in an S7 Samsung Nikon. It was a
00:09:50.309 --> 00:09:55.029
Nikon R7 stills camera on video mode. The only
00:09:55.029 --> 00:09:58.389
actual camera I had was a Nikon stills camera,
00:09:58.470 --> 00:10:04.850
also D7200. Wow. And the D7200 was on curtain
00:10:04.850 --> 00:10:07.870
rails. I put two curtain rails and railer balls
00:10:07.870 --> 00:10:11.169
at the bottom of the tripod to make a glider.
00:10:11.289 --> 00:10:15.379
So it was roller blade balls. on the bottom of
00:10:15.379 --> 00:10:19.019
the tripod, sliding on curtain rails. And I was
00:10:19.019 --> 00:10:21.879
panning and focusing. No way. That main camera
00:10:21.879 --> 00:10:25.580
and the two alternative cameras was a Samsung
00:10:25.580 --> 00:10:33.200
Galaxy S7. Yeah. The still Samsung 72 ,000 something
00:10:33.200 --> 00:10:36.340
hundred on video mode. You know that... One of
00:10:36.340 --> 00:10:39.720
those family cameras. This is the most impressive
00:10:39.720 --> 00:10:44.279
thing I've ever heard. Because it's exactly the
00:10:44.279 --> 00:10:46.679
reason why we are having this conversation. Because
00:10:46.679 --> 00:10:50.480
when it comes to getting stuff done, right, and
00:10:50.480 --> 00:10:54.120
actually finding success in anything that you
00:10:54.120 --> 00:10:57.000
do, the frequency has to be right. So you have
00:10:57.000 --> 00:10:59.320
to find the frequency, you have to find the vibration
00:10:59.320 --> 00:11:03.039
and the energy, everything has to be right. So
00:11:03.039 --> 00:11:06.919
the fact that in that moment, you used some of
00:11:06.919 --> 00:11:11.590
the least type of devices, but you still... created
00:11:11.590 --> 00:11:15.269
high quality content tell me if there's any other
00:11:15.269 --> 00:11:18.230
i don't know if it was high quality per se like
00:11:18.230 --> 00:11:20.690
but like you can go back and look at it and you
00:11:20.690 --> 00:11:24.950
can debate but what it was is impactful because
00:11:24.950 --> 00:11:28.149
that's what i'm saying every artist there was
00:11:28.149 --> 00:11:31.769
it was about the moment no one is going to think
00:11:31.769 --> 00:11:35.289
about the quality of the camera you used but
00:11:35.289 --> 00:11:38.870
people are going to enjoy The content that you
00:11:38.870 --> 00:11:41.950
created with that camera. So the impact. We were
00:11:41.950 --> 00:11:46.129
getting authentic sessions. I like this one time,
00:11:46.230 --> 00:11:49.509
JR liked to say it was the vulnerability sessions.
00:11:49.950 --> 00:11:52.909
Because when I briefed them, like I wouldn't,
00:11:52.909 --> 00:11:55.570
when they got there, I'd put a lot of pressure
00:11:55.570 --> 00:11:57.549
on them as a director. I'd be like, yo guys,
00:11:57.669 --> 00:12:00.649
I need a cover. I need this. The band is going
00:12:00.649 --> 00:12:03.629
to play. If you need a Lauryn Hill beat, they'll
00:12:03.629 --> 00:12:06.919
play you a Lauryn Hill beat. And then. Just before
00:12:06.919 --> 00:12:09.200
the take, I'd set them aside and just be like
00:12:09.200 --> 00:12:12.539
very calmly and be like, guys, don't worry about
00:12:12.539 --> 00:12:14.919
anything I said. Just play your songs and in
00:12:14.919 --> 00:12:18.139
between, tell us about the moments and the people
00:12:18.139 --> 00:12:21.179
you were with and the moment of making this song
00:12:21.179 --> 00:12:23.639
and what this song means to you and what it reminds
00:12:23.639 --> 00:12:28.139
you of. So it was about the authenticity and
00:12:28.139 --> 00:12:32.240
the chilledness of it. Yeah, because those are
00:12:32.240 --> 00:12:36.419
driven from passion. Back in the day, so we spoke
00:12:36.419 --> 00:12:41.379
to these guys, Nate and Debsa, amazing human
00:12:41.379 --> 00:12:44.559
beings. Those guys, if we ever get back together,
00:12:44.840 --> 00:12:48.279
if the band ever gets back together, there's
00:12:48.279 --> 00:12:51.200
going to be money in the bank and everybody come
00:12:51.200 --> 00:12:54.580
get a video from Approved Media if it rekindles.
00:12:54.679 --> 00:12:58.860
But we used to, it wasn't about doing cool shit.
00:12:59.519 --> 00:13:02.460
It was about getting our ideas out. We would
00:13:02.460 --> 00:13:07.610
wake up. And it's like, this guy wants a video
00:13:07.610 --> 00:13:10.409
from us. And we're like, let's do it. Remember
00:13:10.409 --> 00:13:13.289
we were watching Community and we saw this and
00:13:13.289 --> 00:13:15.769
we talked for hours and talked about like six
00:13:15.769 --> 00:13:18.590
different shows and six different movies. And
00:13:18.590 --> 00:13:22.350
just each scene there's filmmakers and extract
00:13:22.350 --> 00:13:25.549
each part of everything we wanted. And then we
00:13:25.549 --> 00:13:28.820
met Cezanne and TK and... Then we started doing
00:13:28.820 --> 00:13:32.000
the Niger guys. And then Wizkid came to Joburg,
00:13:32.000 --> 00:13:34.899
stayed for like a month, did an EP with Marparisa.
00:13:35.139 --> 00:13:39.139
Yeah. And there was Soweto Baby. Yeah. That was
00:13:39.139 --> 00:13:41.580
the prime time. You were cooking. You were just
00:13:41.580 --> 00:13:45.120
eating through and through. And then there was
00:13:45.120 --> 00:13:49.159
the Juice Back remix. And then remember Nomusa,
00:13:49.220 --> 00:13:51.440
Witness the Funk? For me, that's one of my favorite
00:13:51.440 --> 00:13:54.840
videos. Because for me, at that point in my life,
00:13:54.899 --> 00:13:57.070
like... It's another part, this is a part that
00:13:57.070 --> 00:13:59.590
talks to influence, right? At that point in my
00:13:59.590 --> 00:14:03.389
life, I was tired of, of public hip hop, right?
00:14:03.590 --> 00:14:06.490
And growing up in Swaziland, I could see Joe
00:14:06.490 --> 00:14:09.690
Berg hip hop for a while. Other guys, they're
00:14:09.690 --> 00:14:12.429
like, okay, this is hip hop. It's hip hop. This
00:14:12.429 --> 00:14:15.409
is what we do. But I grew up in Swaziland. It's
00:14:15.409 --> 00:14:19.049
a small ass town. And Durban and Swazi, Zulu
00:14:19.049 --> 00:14:21.429
and Swazi, they're very similar. So they have
00:14:21.429 --> 00:14:26.110
similar cultures. I met Nasty C. But the second
00:14:26.110 --> 00:14:28.649
day, I was like, guys, I'm going to chill in
00:14:28.649 --> 00:14:32.129
the studio, show me my room, and I'm going to
00:14:32.129 --> 00:14:36.350
edit. The Friday night, there's a 16 -year -old
00:14:36.350 --> 00:14:39.549
kid when I get downstairs to my edit station
00:14:39.549 --> 00:14:46.549
playing the piano and making beats. Yeah. And
00:14:46.549 --> 00:14:48.549
then he goes in the booth and starts rapping.
00:14:49.009 --> 00:14:53.789
But he's 16 years old, playing piano, going in
00:14:53.789 --> 00:14:56.620
the booth, rapping. This guy's got school tomorrow
00:14:56.620 --> 00:14:59.720
or on Monday or he comes from school, whatever
00:14:59.720 --> 00:15:02.740
it is. I'm just like, what the hell is this?
00:15:03.059 --> 00:15:10.600
It was a passion. Drew Speck. That's why I can't
00:15:10.600 --> 00:15:13.320
let Nancy go. I'm always going to be, I'm going
00:15:13.320 --> 00:15:15.820
to find him and I'm going to make sure I'm working
00:15:15.820 --> 00:15:18.919
with him because that's a real life talent. I
00:15:18.919 --> 00:15:22.259
think he was in Zim like a few weeks. Yeah, I
00:15:22.259 --> 00:15:24.539
was there. Of course I was there. Of course,
00:15:24.600 --> 00:15:30.000
I saw your birthday stories. The Zoom part of
00:15:30.000 --> 00:15:33.899
the tour. Nice. It's just fascinating to just
00:15:33.899 --> 00:15:37.080
look back and see the growth of somebody, especially
00:15:37.080 --> 00:15:40.879
from that point where they're just so passion
00:15:40.879 --> 00:15:43.580
-driven and they're going, they're going, and
00:15:43.580 --> 00:15:46.340
you just see them grow. It's always fascinating.
00:15:46.899 --> 00:15:49.419
His album is called Free. I'd say he's turned
00:15:49.419 --> 00:15:52.580
the typical deal, the 360, went through the phase
00:15:52.580 --> 00:15:56.750
of it. with some albums and then put those tracks
00:15:56.750 --> 00:16:01.690
out. But I think where he is now, he's a new
00:16:01.690 --> 00:16:07.570
dad. Even that album, we did the live video for
00:16:07.570 --> 00:16:10.129
that. We did a live performance video for his
00:16:10.129 --> 00:16:13.870
last album. And shooting that, you could see
00:16:13.870 --> 00:16:17.169
that he's evolving. His baby's just been born.
00:16:17.429 --> 00:16:21.110
This album's about that. And that happened. And
00:16:21.110 --> 00:16:25.580
now... It's a year and a bit later, and he's
00:16:25.580 --> 00:16:30.220
a whole new man. Like, he's quit drinking, still
00:16:30.220 --> 00:16:33.220
games, because gaming is life. I'm also a gamer.
00:16:34.159 --> 00:16:38.100
Gaming is life. I'm also a gamer. Oh, shout out
00:16:38.100 --> 00:16:40.740
Gina, who's catching the call of duty. Shout
00:16:40.740 --> 00:16:43.860
out, my neck. But yeah, you know what I mean?
00:16:43.899 --> 00:16:47.759
Like, those things, and like, he let go of the
00:16:47.759 --> 00:16:51.720
right things, and I think... that's what happens
00:16:51.720 --> 00:16:57.120
in life true and do your impact and your impact
00:16:57.120 --> 00:17:01.000
is not as it's as external as it is internal
00:17:01.000 --> 00:17:05.039
right and i think as you go one thing i've noticed
00:17:05.039 --> 00:17:08.539
especially as creatives we are mostly driven
00:17:08.539 --> 00:17:11.819
by passion and we like you know that whirlwind
00:17:11.819 --> 00:17:15.900
right we go with the passion and we just keep
00:17:15.900 --> 00:17:20.009
going and sometimes We don't even realize how
00:17:20.009 --> 00:17:22.730
far we've gone. By the time you look up, you're
00:17:22.730 --> 00:17:26.970
like, where even am I? Exactly. And then you
00:17:26.970 --> 00:17:30.490
have to catch up with yourself. Exactly. So it's
00:17:30.490 --> 00:17:33.869
always such an amazing thing. And my next question
00:17:33.869 --> 00:17:36.750
now is leading on to just how having that influence
00:17:36.750 --> 00:17:41.609
and your impact and having that frequency, especially
00:17:41.609 --> 00:17:45.289
like starting from zero, right? And then getting
00:17:45.289 --> 00:17:48.009
to that stage that you're talking about. Because
00:17:48.009 --> 00:17:51.690
one thing I've noticed, especially for us creatives,
00:17:51.690 --> 00:17:54.230
people that are driven by passion, as much as
00:17:54.230 --> 00:17:57.470
we are in this industry and it's business for
00:17:57.470 --> 00:18:00.029
most people, but for us, it's passion driven,
00:18:00.190 --> 00:18:04.630
right? So I wanted to kind of get your experience
00:18:04.630 --> 00:18:07.619
because for me personally. And I speak about
00:18:07.619 --> 00:18:10.079
this with somebody else on some of the previous
00:18:10.079 --> 00:18:13.400
topics on the previous episodes where we just
00:18:13.400 --> 00:18:17.680
identify that sometimes if you, because you're
00:18:17.680 --> 00:18:19.980
passion driven, you need to also have boundaries
00:18:19.980 --> 00:18:22.599
and discernment and also demand what is yours
00:18:22.599 --> 00:18:25.920
because you've created value over time. And that
00:18:25.920 --> 00:18:29.880
value is worth fortunes. But because we are still
00:18:29.880 --> 00:18:32.539
driven by passion, we can still give that for
00:18:32.539 --> 00:18:36.660
free, right? We can still give up for free. Yeah,
00:18:36.680 --> 00:18:40.900
so I kind of wanted to get your take on this
00:18:40.900 --> 00:18:44.400
because there's a guy, he's a rock star right
00:18:44.400 --> 00:18:47.339
now. His song, when I interviewed him, his song,
00:18:47.339 --> 00:18:49.980
it just entered the charts on like 130 something.
00:18:50.380 --> 00:18:52.720
And within a few days, it was like on number
00:18:52.720 --> 00:18:55.319
like 40. And I'm sure now he's getting to like
00:18:55.319 --> 00:18:58.240
number one. And we were relating on this kind
00:18:58.240 --> 00:19:00.799
of thing, which is a problem that I think you
00:19:00.799 --> 00:19:03.380
share as well, you know? So I just want to like...
00:19:03.380 --> 00:19:08.500
100%. Yeah. So I think, For me, I'm an energy
00:19:08.500 --> 00:19:11.980
-based person. If your energy is real, you'll
00:19:11.980 --> 00:19:15.559
receive energy from me. If it's not, you might
00:19:15.559 --> 00:19:18.380
think, Kuda's the quietest guy I've ever met.
00:19:19.940 --> 00:19:23.900
And it's that simple. In real life, you either
00:19:23.900 --> 00:19:29.480
meet quiet Kuda or crazy Kuda or festival Kuda.
00:19:29.980 --> 00:19:32.740
But it's an energy thing, like energies don't
00:19:32.740 --> 00:19:36.660
lie. We're all atoms and we vibrate and we exist.
00:19:37.259 --> 00:19:40.319
And funny you saying that about the rock star.
00:19:40.640 --> 00:19:45.059
So I think the importance of energy is pretty
00:19:45.059 --> 00:19:48.559
simple. You give what you get, you get what you
00:19:48.559 --> 00:19:52.579
give. But at the same time, you mustn't be expectant
00:19:52.579 --> 00:19:56.440
because a lot of people go into situations where
00:19:56.440 --> 00:20:00.329
it's like doing this to get this out. I'm doing
00:20:00.329 --> 00:20:05.829
this to receive this. I really just want to do
00:20:05.829 --> 00:20:11.130
this. And how much do you have? Oh, 2K, okay,
00:20:11.269 --> 00:20:15.809
cool. I want to edit it because it's got my puma,
00:20:16.009 --> 00:20:20.990
whatever. Yeah. And put it out there. Yeah. But
00:20:20.990 --> 00:20:25.990
in the same breath, you have to figure out your
00:20:25.990 --> 00:20:29.730
boundaries because. You will burn out if you
00:20:29.730 --> 00:20:32.869
end up being that person that just gives and
00:20:32.869 --> 00:20:37.490
gives because you love it so much. But at the
00:20:37.490 --> 00:20:40.809
same time, when you're young, you have the energy.
00:20:41.170 --> 00:20:44.369
So those of you that are young, I give all of
00:20:44.369 --> 00:20:48.289
you under 30s, you have my permission to give
00:20:48.289 --> 00:20:51.009
up. Just do what you feel like your gut will
00:20:51.009 --> 00:20:53.450
never lie to you. I'm going to let this guy slide
00:20:53.450 --> 00:20:57.609
because he's cool. And I know he's going to bring
00:20:57.609 --> 00:21:00.450
it back. But sometimes you feel it. You're like,
00:21:00.569 --> 00:21:04.410
this is the same guy, but I feel like this is
00:21:04.410 --> 00:21:07.950
not going to end well. Yeah. But you still do
00:21:07.950 --> 00:21:13.009
it because you're that passionate. And my first
00:21:13.009 --> 00:21:17.890
company that I worked in independently was Uprooted
00:21:17.890 --> 00:21:22.230
Media. And that sort of decision, but it wasn't
00:21:22.230 --> 00:21:26.650
me being cognizant of it. I apologize to them.
00:21:27.250 --> 00:21:30.710
I think they accepted my apology a while back.
00:21:30.829 --> 00:21:34.670
But I'll apologize again now because at the time,
00:21:34.750 --> 00:21:38.490
I didn't realize I was burning out. I was always
00:21:38.490 --> 00:21:42.410
sitting at the edits and delivering, delivering,
00:21:42.630 --> 00:21:46.230
delivering. And when I get support, it's like
00:21:46.230 --> 00:21:50.569
I'm not giving them a rate. I'm taking my rate
00:21:50.569 --> 00:21:54.059
and giving it to them because... I know I need
00:21:54.059 --> 00:21:57.220
two hands on this job, but I'm not asking the
00:21:57.220 --> 00:22:01.359
production for two rates for this job. So I'm
00:22:01.359 --> 00:22:03.680
taking my rates, giving it to him because I know
00:22:03.680 --> 00:22:06.680
in two days time, I'll have another rate coming
00:22:06.680 --> 00:22:10.819
in. Yeah. And you don't realize it, but because
00:22:10.819 --> 00:22:13.259
of your passion, you just want to do everything.
00:22:13.380 --> 00:22:15.400
Everything needs to go out. Everything needs
00:22:15.400 --> 00:22:18.240
to be dope. And you end up burning out. Not because
00:22:18.240 --> 00:22:22.210
you don't have sight of what's happening. But
00:22:22.210 --> 00:22:25.289
simply because you are that passionate about
00:22:25.289 --> 00:22:28.210
it and you're that invested in it and you're
00:22:28.210 --> 00:22:30.650
like, I want that to go out and I want that to
00:22:30.650 --> 00:22:32.890
go out. And I don't want to dampen that idea
00:22:32.890 --> 00:22:35.250
because that's a dope idea. I'll just get the
00:22:35.250 --> 00:22:38.309
hands and we'll figure it out as we go. And then
00:22:38.309 --> 00:22:40.190
you end up burning out. And then when you burn
00:22:40.190 --> 00:22:42.990
out, you get frustrated, you're mad, you can't
00:22:42.990 --> 00:22:45.670
deliver. Now you can't be creative because...
00:22:46.000 --> 00:22:49.740
You're in this zone of tiredness and you wake
00:22:49.740 --> 00:22:52.920
up and nothing's helping. You drink coffee. You
00:22:52.920 --> 00:22:56.019
smoke your cigarettes. You smoke your other cigarette.
00:22:56.220 --> 00:22:59.559
And nothing's motivating you and you just feel
00:22:59.559 --> 00:23:02.259
like, you know what? And then now you want to
00:23:02.259 --> 00:23:04.440
blame everyone but yourself. But the real person
00:23:04.440 --> 00:23:06.559
to blame in that moment is you. You're the one
00:23:06.559 --> 00:23:09.640
who decided to take that on because you need
00:23:09.640 --> 00:23:12.900
to be open and honest as a creative. It's like
00:23:12.900 --> 00:23:15.599
being in a relationship, being a creative. In
00:23:15.599 --> 00:23:18.359
relationships, if you're not open and not honest,
00:23:18.579 --> 00:23:21.480
it fizzles down over stupid shit. You fizzle
00:23:21.480 --> 00:23:25.539
down over the lie that you bought margarine or
00:23:25.539 --> 00:23:30.180
the lie that you went to sleep at 10 and your
00:23:30.180 --> 00:23:32.980
partner sees that you're online at 12. And it's
00:23:32.980 --> 00:23:36.960
like, now it becomes a big argument about lies
00:23:36.960 --> 00:23:40.960
and this. But it's because you're not being open
00:23:40.960 --> 00:23:43.079
and honest the whole time. It's the same thing
00:23:43.079 --> 00:23:46.430
with creativity. If you're trying to say, no,
00:23:46.589 --> 00:23:49.549
this guy's only paying a rate for one, but we
00:23:49.549 --> 00:23:51.789
need two. And then you're taking money from him
00:23:51.789 --> 00:23:54.849
to pay someone else and make it two. And then
00:23:54.849 --> 00:23:57.710
you're delivering that one. Later on, it's going
00:23:57.710 --> 00:23:59.750
to boil down, boil down. And then eventually
00:23:59.750 --> 00:24:03.619
you've missed your water bill. And that's the
00:24:03.619 --> 00:24:06.119
thing that triggers you. And now all of a sudden
00:24:06.119 --> 00:24:08.140
you're on a rampage. You're like, you guys don't
00:24:08.140 --> 00:24:11.380
pay me enough. You're cutting me out of the money.
00:24:11.519 --> 00:24:15.180
Making so much money. And meanwhile, it was just
00:24:15.180 --> 00:24:17.480
you overextending yourself the whole time and
00:24:17.480 --> 00:24:20.059
not being able to be honest with the rest of
00:24:20.059 --> 00:24:22.579
the production that we need a bit more resources.
00:24:22.839 --> 00:24:26.900
We can't do that. And as much as it's worth the
00:24:26.900 --> 00:24:30.119
value, it burns you out. And then you end up
00:24:30.119 --> 00:24:33.140
in a place where... You can't talk to people
00:24:33.140 --> 00:24:36.240
you want to talk to. Yeah. So I guess that's
00:24:36.240 --> 00:24:39.759
like a really big lesson for all of us creatives.
00:24:39.779 --> 00:24:41.839
Because I know for me personally, especially
00:24:41.839 --> 00:24:45.400
this year, I cannot begin to say it, but we learn.
00:24:45.599 --> 00:24:48.480
And sometimes the lessons are like, you know,
00:24:48.500 --> 00:24:53.299
like, you know, but you just have to learn. And
00:24:53.299 --> 00:24:56.759
it's very important to kind of have people around
00:24:56.759 --> 00:25:00.880
you that bring you back. So I think. I like the
00:25:00.880 --> 00:25:03.359
fact that we as creatives, we see each other
00:25:03.359 --> 00:25:06.500
and we identify each other. And I believe we
00:25:06.500 --> 00:25:08.980
are there for one another as well, you know.
00:25:09.019 --> 00:25:12.220
And what we can only pray for and hope for is
00:25:12.220 --> 00:25:16.079
to also meet like -minded people that also see
00:25:16.079 --> 00:25:20.279
us, they feel us, they value us. Because like
00:25:20.279 --> 00:25:24.079
you said, energy does not lie. Your energy is
00:25:24.079 --> 00:25:26.940
your resume. Your energy is your portfolio. And
00:25:26.940 --> 00:25:30.019
as we get, you know, we keep going, people don't
00:25:30.019 --> 00:25:33.039
even speak anymore. Like once you're in the same
00:25:33.039 --> 00:25:36.180
room, you already know who is who because that...
00:25:36.180 --> 00:25:39.400
You're like, I need to be close to that guy.
00:25:39.539 --> 00:25:41.859
How do I get his number? And then you can see
00:25:41.859 --> 00:25:43.700
the guy who's going to give you his number and
00:25:43.700 --> 00:25:47.839
you're like... Exactly. Because your energy already
00:25:47.839 --> 00:25:51.630
speaks for you. Like that field already... You
00:25:51.630 --> 00:25:54.670
know, it's already telling like who you are.
00:25:54.730 --> 00:25:56.849
Are you reliable? Is there somebody we can work
00:25:56.849 --> 00:25:59.569
with? And I think it's all based on just your
00:25:59.569 --> 00:26:01.609
frequency and just building your authenticity
00:26:01.609 --> 00:26:05.910
and staying true to your authentic self and,
00:26:05.930 --> 00:26:08.650
you know, just being your best version. 100%.
00:26:08.650 --> 00:26:13.220
Yeah. 100%. Speaking of frequency, frequency
00:26:13.220 --> 00:26:17.920
is based, that word itself is based on vibration.
00:26:18.359 --> 00:26:22.599
Yeah. And radio static is one of those things.
00:26:22.740 --> 00:26:26.819
And I think for me, like my frequency has always
00:26:26.819 --> 00:26:31.180
been moving. It's like, imagine, I don't know
00:26:31.180 --> 00:26:34.460
if you were ever jovial enough to be the kids
00:26:34.460 --> 00:26:38.339
that used to. Twist the knob to catch YFM. I
00:26:38.339 --> 00:26:41.119
was one of those kids. I used to be in a hostel.
00:26:41.359 --> 00:26:45.140
We had a little radio. And we used to tune into
00:26:45.140 --> 00:26:50.779
the radio. And we would tune our radio. And as
00:26:50.779 --> 00:26:54.660
soon as we caught YFM, around 4 or 5 p .m., it
00:26:54.660 --> 00:26:58.180
was always like the right frequency. Even if
00:26:58.180 --> 00:27:01.180
you tune in and it's the news or traffic, you
00:27:01.180 --> 00:27:04.279
could still feel the energy. Like, okay, we're
00:27:04.279 --> 00:27:07.640
here now. this ball out this this play ball and
00:27:07.640 --> 00:27:09.980
we end up being like one of the best teams but
00:27:09.980 --> 00:27:12.799
I think that frequency alone was it was like
00:27:12.799 --> 00:27:16.400
a routine yeah and I think that's one thing as
00:27:16.400 --> 00:27:19.299
much as all creatives well I won't say all most
00:27:19.299 --> 00:27:22.440
creatives most creatives have ADHD and we can't
00:27:22.440 --> 00:27:25.839
have a routine but you need that thing that throws
00:27:25.839 --> 00:27:28.619
you into rhythm that throws you into the next
00:27:28.619 --> 00:27:31.079
thing because even that it wasn't a thing of
00:27:31.079 --> 00:27:34.420
it wasn't a thing of we're turning on wife on
00:27:34.420 --> 00:27:36.920
training day training day you gotta get there
00:27:36.920 --> 00:27:40.740
right after school there's no balls on the court
00:27:40.740 --> 00:27:42.799
you're running suicides and then you're running
00:27:42.799 --> 00:27:45.480
motion you're playing basketball with an envision
00:27:45.480 --> 00:27:48.460
invisible ball and setting screens for your guys
00:27:48.460 --> 00:27:50.960
but the days where the court wasn't there and
00:27:50.960 --> 00:27:53.579
you're getting there after your day's done and
00:27:53.579 --> 00:27:56.099
it's like those days it's like as soon as you
00:27:56.099 --> 00:27:58.660
catch the yfm everyone knows what's up we're
00:27:58.660 --> 00:28:03.059
playing some freestyle ball and that energy also
00:28:03.059 --> 00:28:07.519
just was enough to build into something. And
00:28:07.519 --> 00:28:10.640
then I think that's also where the overrated
00:28:10.640 --> 00:28:13.339
underachievers comes from. It also comes from
00:28:13.339 --> 00:28:16.779
my high school, which was a boys' school, JP
00:28:16.779 --> 00:28:21.799
High School for Boys. The motto is, which means,
00:28:22.019 --> 00:28:24.559
for the brave, nothing is too difficult. But
00:28:24.559 --> 00:28:28.819
I also think, for the unseen, for the underrated,
00:28:28.839 --> 00:28:34.779
it's so easy to excel. When you come into a place
00:28:34.779 --> 00:28:38.160
and people think you're here, if you deliver
00:28:38.160 --> 00:28:41.259
here, you've done a lot. When your actual standard
00:28:41.259 --> 00:28:43.940
is here, even if you deliver here, you've done
00:28:43.940 --> 00:28:46.660
a lot. But whenever they see you here, anywhere
00:28:46.660 --> 00:28:52.539
above that is fire. But we sort of reverse that.
00:28:52.799 --> 00:28:56.880
When you come to us, number one, our treatment
00:28:56.880 --> 00:29:00.220
is going to be fire. And it's going to make you
00:29:00.220 --> 00:29:02.640
feel like... You guys are going to give us fire.
00:29:02.839 --> 00:29:05.920
Yeah. And then you're going to get what you get.
00:29:06.079 --> 00:29:10.119
Yes. But when you get it, you also thought that
00:29:10.119 --> 00:29:14.259
treatment was so fire that I never expect them
00:29:14.259 --> 00:29:17.799
to deliver that. Yeah. You expect below that.
00:29:18.039 --> 00:29:20.880
But what we deliver is always above our treatment
00:29:20.880 --> 00:29:24.039
level. You know, nice to see you featuring Nanette
00:29:24.039 --> 00:29:27.299
using Seduce Me. Yeah. I'm doing another video
00:29:27.299 --> 00:29:30.390
with them soon. But that video. was also one
00:29:30.390 --> 00:29:33.470
of those like i pitched it as okay guys i want
00:29:33.470 --> 00:29:35.569
to do like an illusions video where i'm playing
00:29:35.569 --> 00:29:38.470
with mirrors and it's reflections and this is
00:29:38.470 --> 00:29:41.650
the idea and i pitched it as that and already
00:29:41.650 --> 00:29:44.269
that's like a high concept it's like what do
00:29:44.269 --> 00:29:47.450
you even mean explain it in detail then i sent
00:29:47.450 --> 00:29:50.509
them a shot list and a storyboard and i was like
00:29:50.509 --> 00:29:53.089
i want to do a thing where there's mirrors around
00:29:53.089 --> 00:29:56.109
nanette and in every performance she's doing
00:29:56.109 --> 00:30:00.190
a different thing and they're like Wow. Sounds
00:30:00.190 --> 00:30:03.069
complicated. And then when they came to set,
00:30:03.289 --> 00:30:07.170
so this is also the other underrated part. For
00:30:07.170 --> 00:30:10.230
them, it felt so easy. It's like, okay, Nasty
00:30:10.230 --> 00:30:13.490
goes to wardrobe, comes, shoots his scene. Nanette
00:30:13.490 --> 00:30:16.089
goes to wardrobe, shoots her scene. And then
00:30:16.089 --> 00:30:20.170
we get there at like 9 .30. We leave by 4 .30.
00:30:20.329 --> 00:30:22.730
It's broader than an average person's workday.
00:30:23.809 --> 00:30:27.390
What? Is this? You guys have shot everything
00:30:27.390 --> 00:30:31.119
you said. that's that crazy she sent us you shot
00:30:31.119 --> 00:30:33.880
all of that and then you see the video and they're
00:30:33.880 --> 00:30:37.859
like they're like oh my god yeah i love that
00:30:37.859 --> 00:30:43.140
so yeah we we over time and it's because this
00:30:43.140 --> 00:30:46.880
conversation was just amazing like i really wish
00:30:46.880 --> 00:30:49.119
this this whole episode would be an hour long
00:30:49.119 --> 00:30:51.359
because we could keep going on and on and on
00:30:51.359 --> 00:30:54.359
so as we are wrapping up one of the things that
00:30:54.359 --> 00:30:56.900
i like to do with guests is Tell us one thing
00:30:56.900 --> 00:31:00.720
that only you know, that we don't know, but something
00:31:00.720 --> 00:31:04.660
either funny or interesting or cute. I know you
00:31:04.660 --> 00:31:07.160
are already a Chelsea fan, so please don't talk
00:31:07.160 --> 00:31:10.220
anything football related. I was playing football.
00:31:10.460 --> 00:31:12.099
I was going to tell you about the first time
00:31:12.099 --> 00:31:14.539
I played PlayStation. I knew it. That's why I
00:31:14.539 --> 00:31:18.400
said nothing football related, something unique,
00:31:18.599 --> 00:31:21.039
something interesting. Something interesting.
00:31:22.160 --> 00:31:24.700
I think I already spoke about my DJing in it.
00:31:24.759 --> 00:31:27.660
So I can't say that. I can't throw that in there.
00:31:29.559 --> 00:31:34.099
Here's one. I peed on the bus in the grade 7
00:31:34.099 --> 00:31:38.279
school trip. Grade what? 7? Wait, what happened?
00:31:38.859 --> 00:31:42.200
I asked the bus driver to stop the bus and then
00:31:42.200 --> 00:31:46.019
he just didn't. And then I went back and I thought
00:31:46.019 --> 00:31:49.240
I could hold it. And we were almost there. And
00:31:49.240 --> 00:31:52.809
then I peed my pants. No. But nobody actually
00:31:52.809 --> 00:31:55.170
knew because I was like wearing a tracksuit.
00:31:55.470 --> 00:32:00.269
Yeah. I got off the bus. I was like, why is nobody
00:32:00.269 --> 00:32:03.450
laughing at me? And I got home and I was like.
00:32:03.589 --> 00:32:07.130
Yeah. I took my tracksuit off and I was like,
00:32:07.769 --> 00:32:12.990
damn it, pee yourself. Who even knows who was
00:32:12.990 --> 00:32:15.869
on that bus? Okay. I'm going to allow you to
00:32:15.869 --> 00:32:19.400
talk about football. So go. Which football? Remember
00:32:19.400 --> 00:32:22.079
me telling you how great Chelsea is? No, okay.
00:32:22.240 --> 00:32:25.460
I won't even go there. But I'll tell you one
00:32:25.460 --> 00:32:28.960
thing. Chelsea, we had like nine injuries. We
00:32:28.960 --> 00:32:31.500
beat the world champs. Five of our defenders
00:32:31.500 --> 00:32:35.059
were out. Oh my God. Cole Palmer's gone. Our
00:32:35.059 --> 00:32:37.599
actual striker, our number nine, that reporter's
00:32:37.599 --> 00:32:41.299
gone. And we beat Liverpool. The world Premier
00:32:41.299 --> 00:32:42.640
League champions. That's why we're champions
00:32:42.640 --> 00:32:45.359
of the world. And I was one of the only people
00:32:45.359 --> 00:32:48.619
who actually said that. Chelsea's going to win
00:32:48.619 --> 00:32:51.059
the Club World Cup. And I said, because we've
00:32:51.059 --> 00:32:54.339
got the easier route. We come in as like old
00:32:54.339 --> 00:32:56.660
winners, like obviously because we won the Champions
00:32:56.660 --> 00:33:00.559
League. Chelsea fans. And we were, we had like
00:33:00.559 --> 00:33:03.859
the Champions League, we won the Club World Cup
00:33:03.859 --> 00:33:06.700
in 2021. So as holders in the last five years,
00:33:06.859 --> 00:33:08.940
we got an invite, even though we were playing
00:33:08.940 --> 00:33:11.799
Conference League, which we won as well. Okay,
00:33:11.799 --> 00:33:13.980
Chelsea. Okay, Chelsea fan. Okay, thank you.
00:33:14.319 --> 00:33:16.920
Thank you. Okay. I could talk about Shasti all
00:33:16.920 --> 00:33:19.319
day. One more thing I would like to say. Here's
00:33:19.319 --> 00:33:24.359
a fun fact. This is a fun, fun fact. My mom worked
00:33:24.359 --> 00:33:28.059
for the UN. So I'm a bit of a feminist. She works
00:33:28.059 --> 00:33:30.660
for UN Women. So I'm a bit of a feminist. She's
00:33:30.660 --> 00:33:34.640
a single mom. And I push the women's agenda.
00:33:34.940 --> 00:33:38.660
I want to see women win because they raise great
00:33:38.660 --> 00:33:43.789
signs. On behalf of all the females, thank you.
00:33:44.369 --> 00:33:47.150
Don't thank me. Thank yourselves. Because you're
00:33:47.150 --> 00:33:49.609
the one doing the raising when it comes to it.
00:33:49.609 --> 00:33:53.690
We are really fighting. We are really pushing.
00:33:53.910 --> 00:33:56.970
But yeah, I love the fact that we are being recognized
00:33:56.970 --> 00:34:00.490
now. So that's good. No, no, no. And now, I think
00:34:00.490 --> 00:34:02.990
there's nothing more powerful in the world right
00:34:02.990 --> 00:34:05.470
now than a black woman. Did you see Namibia?
00:34:05.509 --> 00:34:07.910
I think it was like two days ago. The whole government
00:34:07.910 --> 00:34:12.800
is run by black women. yes yeah they they managed
00:34:12.800 --> 00:34:16.619
to do the whole thing transition so so i'm just
00:34:16.619 --> 00:34:19.619
gonna do your final goodbye so where can people
00:34:19.619 --> 00:34:22.039
find you if you know they want to follow you
00:34:22.039 --> 00:34:23.780
they want to follow your journey they want to
00:34:23.780 --> 00:34:27.179
book you they want to hire you they just want
00:34:27.179 --> 00:34:29.340
to know everything about your life tell us where
00:34:29.340 --> 00:34:31.760
they can find you all right hey what up everyone
00:34:31.760 --> 00:34:36.119
it's kuda cash on all social medias like all
00:34:36.119 --> 00:34:40.840
of them even blizzard And COD and PSN. For those
00:34:40.840 --> 00:34:43.719
of you who know what that is. Oh, God. And Steam.
00:34:44.019 --> 00:34:47.039
Only on Steam I'm different. On Steam I'm Mooncake.
00:34:47.300 --> 00:34:51.099
It's my game attack. And then in this new game,
00:34:51.139 --> 00:34:54.800
Combat Zone, I'm Ice Cold Palms. Because of Ice
00:34:54.800 --> 00:35:01.559
Cold Palms. And then, yeah, if you want to book
00:35:01.559 --> 00:35:05.320
us, like, very professionally, call it Hello.
00:35:05.980 --> 00:35:10.820
at turoastudios .co .za. And then also, on the
00:35:10.820 --> 00:35:16.019
grint for the golfers, put a cash note dash,
00:35:16.320 --> 00:35:20.619
find me, play with me. I play everywhere. My
00:35:20.619 --> 00:35:26.559
handicap's 19, index 16, so very average golfer,
00:35:26.639 --> 00:35:31.739
but I will take your money. Don't bet against
00:35:31.739 --> 00:35:34.320
me. Thanks for having me, Gina. This was fun.
00:35:34.730 --> 00:35:37.429
Thank you. This was really fun. And also thank
00:35:37.429 --> 00:35:40.230
you for like making time in your busy schedule
00:35:40.230 --> 00:35:43.130
to, you know, squeeze this in. I appreciate it
00:35:43.130 --> 00:35:46.809
so much. I try my best. I always do for my friends
00:35:46.809 --> 00:35:50.130
what I can. Yeah. And shout out to the band.
00:35:50.250 --> 00:35:54.429
And one line I'd like to say is treat people
00:35:54.429 --> 00:35:57.530
how you want to be treated, not how they treat
00:35:57.530 --> 00:36:00.989
you. Love that. Thank you so much, Kuda. Peace.
