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Tina and Madison started SENIQ after nearly a decade building careers at Victoria's Secret and Backcountry — and it turns out the most important lessons they carried into their brand came from a lingerie company, not an outdoor retailer. Growing up in a world where women sat on every leadership tea…
Tommie Runz started running in 2018, a year after choosing sobriety, and began documenting the journey simply because it felt good to share progress and get encouragement. Seven years later, he's built an audience of over 30,000 through nothing but consistency and honesty — no viral moments, no big…
Second Nature Listener Survey: https://surveymars.com/q/inCNkLas9 Gary Vernon, Scott King, and Aimee Ross have been building what is now one of the most significant mountain bike destinations in the world. What started in 2006 as a five-mile trail system in Bentonville, Arkansas has grown into 600…
Jill Nazeer is the brand marketing manager at Salsa Cycles and one of the most experienced athlete and content marketers in the bike industry. Before Salsa, she was at Diamondback during one of the most interesting periods in mountain bike content history: when Seth from Berm Peak was just a guy wi…
Annijke Wade became an adaptive mountain biker in 2021 after a downhill accident left her with a spinal cord injury. Four years later, she's racing at events like SBT Gravel and Sea Otter Classic, running a nonprofit called Dirt Bound that develops para athletes, building a content strategy sophist…
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