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Season 2 of Scratch Track is all about making a simple but dramatic shift in your music career — unearthing your core TRUTH before you decide on specific promotion tactics. That's the theme: Truth Before Tactics! The music industry runs on urgency — new platforms, new features, new strategies ev…
There are three lies that keep showing up for musicians who are 35+. The first lie says there’s a universal marketing strategy that works for everyone… if you just find the right expert, the right blueprint, or the right hack. The second lie creeps in when those strategies don’t work: maybe you o…
Most musicians spend endless time worrying about tactics. Should you run ads?
 Post more on TikTok?
 Release singles instead of albums? But there’s a deeper question most artists quietly avoid. Not because it’s unimportant…
Because it’s uncomfortable. In this episode of Scratch Track, we talk…
All streaming platforms pay crap. But some crap is crappier than other crap.  In this episode, I break down how much Spotify, Apple Music, YouTube, and other streaming services actually pay "per stream" (on average) — and why those numbers don’t tell the full story. We’ll unpack th…
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