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Are you losing landscaping and outdoor living projects because your proposal looks almost identical to the other two contractors your client is considering?
If your clients can't clearly see the difference between your company and your competitors, your price can become the easiest way for them to make a decision. In this episode, Joshua Gillow explains how landscapers, hardscapers, and outdoor living pros can use a value stack to communicate what makes their company different, set expectations earlier, and stop getting pulled into price driven bidding wars.
You'll discover:
- How to make your proposals communicate the value you're already providing instead of simply listing what you're building.
- Why setting expectations early around pricing, design fees, timelines, and the overall process can prevent objections later in the sales cycle.
- How a consistent value stack can align your website, proposals, sales team, and field crews around the same message so your entire company delivers a stronger customer experience.
Press play to learn how to show clients why your landscaping or outdoor living company is worth more, close more of the right projects, and stop competing solely on price.
Ready to get your copy of The CORE 10? Check it out HERE!
Connect with Joshua at:
How to work with Joshua - https://yes.express/apply/
Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.
Music from #Uppbeat:
https://uppbeat.io/t/abbynoise/puncher
License code: AWUDIYK15E3NWYPK
