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Summary In this episode, Jess discusses how to establish yourself as an authority in your field. She explores the difference between a thought leader and a sage, emphasizing the importance of authenticity. Jess highlights the benefits of establishing authority, such as improved search engine ran…
In this episode, Jess discusses the importance of understanding and connecting with your target audience through your website. She emphasizes the need to create a detailed target audience profile to inform the design, content, and messaging of your website. Jess highlights key elements of a target …
In this episode, Jess discusses the importance of core offerings on a website's homepage to captivate the target audience. Takeaways Include core offerings on the homepage to captivate the target audience. Tailor core offerings to meet the needs of the primary target market. Use case stu…
SummaryIn this episode, Jess discusses the importance of keeping website content fresh and up to date. She highlights the common misconception that websites can be set and forgotten, emphasizing the need for regular content updates and search engine optimization. Jess explains how the cycle of cont…
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