How Listener-Supported Monetization Works for a Podcast Network

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This is not a short game for me. I want to make
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sure the people that we're bringing to the network
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are people who are really invested in the messaging
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that they believe they're bringing to the rest
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of the world. What happens when a podcast network
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operator builds the entire tech stack for the
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network themselves? And no, they're not a developer.
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But they did it because none of the available
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platforms align with their vision, their values,
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or the needs. for their creators. How does this
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choice ripple through on boarding, data ownership,
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and creator monetization, especially when the
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builder's background is media and not tech? It's
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not the standard path. Most networks rely on
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existing platforms. I would source the heavy
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lifting. Building from scratch is rare. Building
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from scratch without a coding background and
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still prioritizing things like real -time revenue
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splits, creator -level access to scriber data,
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It's almost unheard of. Today, you're going to
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meet Angel Livas. Her journey started in terrestrial
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radio, led her through public radio at AARP,
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and across TV roles at Bloomberg and NBC. When
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a mental health podcast she produced, and with
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it, a large portion of black hosted podcasts
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were suddenly canceled, she decided not to wait
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for the perfect solution. Instead, she built
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one. The live podcast network is the direct result.
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a platform architect from firsthand production
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experience, made to fill the structural and operational
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gaps she saw affecting creators every day. From
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Angel's vision, creation, and operation of the
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Alive Podcast Network, being a tech -driven,
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values -led platform, amplifying Black creatives'
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voices. Our conversation highlights her motivation,
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challenges, operational choices, and lessons
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learned. I'm Greg Wasserman. host of Podcast
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Network Insights, this amazing show where I've
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spent 15 years in advertising sales. Since 2021,
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I've been immersed in the podcast ecosystem.
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So believe life is about time relationships.
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You never know where one conversation is going
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to lead. And I've built a lot of relationships
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and spent a lot of time with podcasters of all
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different sizes, from the solo creators just
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getting started to the heads of industry leading
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networks like my guest today. If you've ever
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wondered whether joining a network makes sense,
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or how these networks actually run, other networks
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you could explore joining, advertising with,
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partnering with, learning from, then my goal
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is to give you a real look behind the scenes
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so you can confidently navigate whether you host,
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produce, sponsor, or run a network. In this episode,
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listen closely to Angel's first -hand account
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of architecting a tech stack grounded in creator
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support and direct monetization. From why she
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rejected off -the -shelf options to how she structured
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data, support, and revenue sharing. If you've
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ever considered building something the industry
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just doesn't offer yet, you'll gain some insights
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from this conversation for sure. And stay tuned
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after the interview as there's more to this conversation
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as I share some of my key takeaways. But that
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said, time to learn from Angel Levas. All right,
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Angel, well, the show we know is called Podcast
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Network Insights. So anyone that's listening
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or anyone that's new, first question I always
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like to ask is like, when you hear the word podcast
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network, what comes to mind? What does it mean
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to you? So for me, I think ecosystem. I think
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that... Network should be a place where creatives
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have the opportunity to collaborate with like
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-minded individuals who are doing similar work
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and have tools and resources to help propel them
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all forward. So when you use that definition,
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how has that helped guide you in creating the
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Alive Podcast Network? So for me, it's been like
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our I guess my guiding light. I think there are
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a lot of different things that, you know, if
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you have been on the other side as a creative...
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if you've been on the other side as a producer,
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that you've seen, that you understand. And so
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I think the thing that has always been important
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is to make sure that people feel supported and
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not in isolation. And sometimes when you have
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the opportunity to showcase your content, showcase
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your gifts and share the information that you
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know, sometimes you just feel like you're out
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there swimming all alone. And it's like, is anybody
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hearing me? Does anybody actually understand
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what I'm going through? Or is there anyone else
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that feels like, I don't feel like getting up
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and doing the show today. And so having a system
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of people who you can actually connect with,
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relate with, and keep you motivated, I think
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is really key. So yes, that has definitely always
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been kind of like my guiding light around how
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the Alive Podcast Network was created. And so
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then goes into the, why'd you create the network
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in the first place? I mean, your backgrounds
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and the media side, you know, TV. So what made
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you create a podcast network? Yeah. So my background
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is actually in all mediums. My very first job
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in media was terrestrial radio. And then I ran
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AARP's radio department for 10 years. And so
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that was public radio. And then I've also of
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course done. Bloomberg television and BC so literally
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being able to have all of the different mediums
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under my belt and Understand all of the different
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positions like I said like from producer director
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to The creative and being in front of the camera
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or behind the mic It gives you a different lens
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and outlet of how people one respond to content,
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but then also as the supporting factor of those
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who are creating the content, what are the different
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elements that they need? And so for me, building
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a media tech company was, it was imperative that
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I ensure that creatives, one, maintain ownership
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of their content. It was really important that
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we helped amplify their voice. specifically black
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voices is our main focus. And then also making
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sure that they just had the support and resources
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to be successful. So what made you create the
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actual network? Like what was, you created a
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media company, but like what made you go into
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the podcasting, especially if you were doing
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radio, like why podcasting? Okay, so I was working
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on a show that was a podcast that we were essentially
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asked to create for a celebrity and the show
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got canceled it was a mental health show and
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At the same time that the show got canceled I
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would say about 60 % of their black hosted content
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also got canceled that were all podcasts and
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so we had a gentleman reach out who essentially
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expressed that he was kind of really reliant
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on that podcast. Like he had just been diagnosed
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with anxiety and depression. And again, it was
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a mental health show. And so he felt like he
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couldn't afford therapy. It was right in the
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heart of COVID. And so he's like, now that this
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show is gone, what am I supposed to do? And granted,
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I'm no like saving angel. But I had reached out
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to some friends that I went to Howard with and
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one of them was like, Angel, you're the person
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you're waiting for. You've done all of these
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amazing things. You've worked with so many individuals
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so you know what it's supposed to be like in
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regards to what content ownership is supposed
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to mean and how it resonates with community.
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So they were like, you should build it. And so
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that was kind of the impetus of how the Alive
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Podcast Network got started. As I say, life is
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about time and relationships, so clearly the
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relationship and the time was there. Now, if
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you look at what you then created and what you
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answered in terms of what makes a network and
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resonating with black voices, I think what I
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loved is when we first talked about your... I
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guess you're guiding values of what the network
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stands for. So when I've talked to other guests,
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you know, that are running networks, values becomes
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a big piece. What are the values that you've
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instilled and is the core for the Alive network?
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So for me, the big thing is the support, of course.
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But I think my personal values around like I'm
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a very spiritual person and to be honest, when
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I first pitched the idea, even though the story
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is very true of how the network got started,
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and I started talking to my girlfriend about
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creating the network. I was like, well, what
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if I start a Christian network and have it very
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faith -based and all the things? And she was
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like, eh, that's a little too niche. Maybe start
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a little broader, and then you can dive in. I
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kind of did that like where we have different
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sectors. So we do have like alive and faith and
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all of that. But to answer your question, I just,
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you know, I think that the values of who I am,
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like I didn't want it to be a space or a platform
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where there was just like junk. I didn't want
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it to be very messy or people talking about one
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another and it just being like this combative
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platform. I really wanted it to be a place where
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people felt alive. They felt activated after
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they listened to content. So our value stream
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really became information, innovation, and inspiration.
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While I didn't do the full -blown Christian platform,
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I was able to make sure that we still had that
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inspirational type content that we're able to
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share, as well as, like I said, the innovation
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and information. I like the three I's. Yeah,
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that has some iteration in there. Right, right?
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So when we, I mean, we've known each other for
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a number of years, but last we talked, what was
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interesting is, There's a gentleman who came
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to me and it's kind of the basis of this show
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is they're like look if I was I think what was
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the the if I'm a black podcaster Who's reaching
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X Y & Z? What network would you recommend for
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me? I'm like that's kind of the reason for the
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show is so I could learn more networks because
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Everyone in their mind you only go with the network
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that you know is the most popular and those are
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the media companies Uh, that doesn't mean that's
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the right fit. So naturally my answer to this
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gentleman was your network, not knowing any others,
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right? Um, and so I know there's other, uh, networks
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that cater towards black BIPOC voices. Where
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have you found kind of the niche with what you
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bring for a live and we can talk about the tech
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side later, but ultimately what you've created
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here versus anyone else that's doing it. Yeah,
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so one, I shout out all of my collaborative individuals
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and networks that are catering to the same demographic.
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A lot of them I have formed partnerships with.
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So again, I think there's room and space for
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all of us to win. So specifically around Alive,
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I feel like what our differentiating factors
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are, one, our ecosystem that we've created. Like
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our hosts, they have their own platform where
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they're able to collaborate with one another.
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They can set up like ad swaps. They can sign
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up to be guests on one another's show. So it's
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very much a system that supports what it is that
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each host is doing, right? In addition, of course,
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our monetization structure. It's no secret that
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most black hosted shows are not generating billions
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of dollars, right? And so how do you create something
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where they're able to really monetize where they
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are from the time that they start their show?
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And so when building the Alive Podcast Network,
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I was very intentional with building our own
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tech stack so that we can have that differentiator
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where anytime somebody subscribes to the network
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because of any show, that show automatically
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gets 50 % of that individual's monthly subscription
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fee. And so what that does, it just makes it
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very, it makes it worth it when you know that
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you're creating something and let's say your
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mom, your grandmother, your family, your friends.
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If they are willing to like rock with you and
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say, hey, well, I want to support what you're
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doing because I know the amount of time and effort
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that is going into you building this and being
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dedicated to it. And here's a place that you
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can actually like monetize that. And then they
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not only get to support you, but they get to
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have the entire portfolio of content that is
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under the Alive Podcast Network. And we have
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over a hundred and some odd shows that's part
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of the network on the audio side. All right.
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There's so much to unpack on that one. Let's
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start with the tech. The fact that you're a media
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person who knows all these different realms of
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media, and somehow you created a network, build
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an attack. When we look at some others that are,
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I guess, with a similar background to yours,
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they didn't build the tech, they leveraged the
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existing platforms that are out there, right?
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What made you decide... What existed didn't serve
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my needs I'm gonna go build because another side
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to that is I had Alex and Filippo from pod match
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and what was interesting is His background is
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he comes from right now building a tech company
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and then built the network off of that You come
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from a media background, but built an entire
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tech stack for your network. So it's interesting
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unpack that Yeah, so for me again because my
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background was in tell it television and radio
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Specifically public radio right you think about
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it from the standpoint for me. This is my thought
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yeah Public radio. It's listener supported so
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when I'm looking at the the difficulties and
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independent creators Having with being able to
00:15:12.629 --> 00:15:16.559
monetize their content it was a natural parallel
00:15:16.559 --> 00:15:18.639
with, well, what if I create something where
00:15:18.639 --> 00:15:21.639
it is listener supported and they have all of
00:15:21.639 --> 00:15:24.120
the other content that they also get to enjoy?
00:15:24.399 --> 00:15:28.399
And so that was kind of the reason behind me
00:15:28.399 --> 00:15:31.100
saying, hey, well, I'm going to build it. And
00:15:31.100 --> 00:15:35.100
so literally, so the first year that we launched,
00:15:35.120 --> 00:15:38.679
we were up for NAACP Image Award. And when that
00:15:38.679 --> 00:15:41.980
happened, we had, I had applied to Techstars.
00:15:42.779 --> 00:15:46.570
And so Within five months of building the Alive
00:15:46.570 --> 00:15:49.389
Podcast Network, we were accepted into Techstars
00:15:49.389 --> 00:15:52.750
as a portfolio company backed by JP Morgan. So
00:15:52.750 --> 00:15:56.009
then it became like... Oh, I got people riding
00:15:56.009 --> 00:15:58.889
with me who see the vision and they're like,
00:15:59.289 --> 00:16:00.669
we're going to put our money where our mouth
00:16:00.669 --> 00:16:03.929
is and we're going to invest in you. Then that
00:16:03.929 --> 00:16:07.350
gave another layer of not only credibility to
00:16:07.350 --> 00:16:09.929
like who I am, what I've done over the years,
00:16:09.970 --> 00:16:14.110
but it also gave like validation to why this
00:16:14.110 --> 00:16:18.850
is a necessity for people of color. While also
00:16:18.850 --> 00:16:21.940
making it like, hey, we see the value in people
00:16:21.940 --> 00:16:24.500
being able to monetize from the first episode
00:16:24.500 --> 00:16:29.039
that they drop. It's really interesting. The
00:16:29.039 --> 00:16:34.320
NPR public radio style listener support it. Why
00:16:34.320 --> 00:16:36.480
don't you think others are leaning heavily on
00:16:36.480 --> 00:16:39.600
that? Everybody doesn't come from that background.
00:16:40.899 --> 00:16:45.399
To the point, like you said, right? Again, this
00:16:45.399 --> 00:16:48.320
is not saying that I'm some amazing person and
00:16:48.320 --> 00:16:51.000
I just have like... You are an amazing person.
00:16:51.320 --> 00:16:53.440
It's just your own thing that you're doing. That's
00:16:53.440 --> 00:16:55.440
what I love about everyone that comes on. It's
00:16:55.440 --> 00:16:59.179
all stories. I think that for me, like I come
00:16:59.179 --> 00:17:02.159
from a very entrepreneurial background. Both
00:17:02.159 --> 00:17:04.940
my parents own businesses. That's what I was
00:17:04.940 --> 00:17:09.809
raised around and I... If I'm nothing else, I
00:17:09.809 --> 00:17:12.349
do believe that I'm a visionary. But I think
00:17:12.349 --> 00:17:14.730
the differentiator with Angel is that I'm also
00:17:14.730 --> 00:17:19.849
an executor. To a fault, probably I need to learn
00:17:19.849 --> 00:17:23.390
how to delegate more and be less of the executor.
00:17:24.190 --> 00:17:28.529
But I think that the public radio model, one,
00:17:28.730 --> 00:17:30.829
everybody doesn't understand it. Everybody doesn't
00:17:30.829 --> 00:17:33.359
have the background. But like... My undergrad
00:17:33.359 --> 00:17:35.880
is in broadcast journalism. My master's is in
00:17:35.880 --> 00:17:38.740
public affairs. And all of my other certificate
00:17:38.740 --> 00:17:41.440
programs have been around media and entertainment
00:17:41.440 --> 00:17:47.420
as well. So I have always had this understanding
00:17:47.420 --> 00:17:54.220
of what is needed from various angles. And so
00:17:54.220 --> 00:17:57.440
when you have that lens of producer, on -air
00:17:57.440 --> 00:18:04.710
talent, creative, All of the things you understand
00:18:04.710 --> 00:18:07.390
like from the listeners perspective or the viewers
00:18:07.390 --> 00:18:10.089
perspective what they're looking for But then
00:18:10.089 --> 00:18:13.369
also from the creative side you understand what
00:18:13.369 --> 00:18:16.130
their needs are to ensure that they can create
00:18:16.130 --> 00:18:20.269
great content So being someone who's built the
00:18:20.269 --> 00:18:23.009
tech stack when we've talked and we'll let everyone
00:18:23.009 --> 00:18:26.609
know like you weren't a fan of the existing listener
00:18:26.609 --> 00:18:28.549
supported platforms out there, so you built your
00:18:28.549 --> 00:18:30.920
own You weren't a fan of the hosting platforms,
00:18:30.960 --> 00:18:34.220
you built your own. If I'm a network operator
00:18:34.220 --> 00:18:37.660
right now, what should I know? Should I even
00:18:37.660 --> 00:18:39.579
go and try to do that? Is that even worth it
00:18:39.579 --> 00:18:43.720
for me or you just did it because you want to
00:18:43.720 --> 00:18:47.220
own the tech stack and what existed didn't exist
00:18:47.220 --> 00:18:50.319
for what you wanted to do? Couple different reasons.
00:18:51.599 --> 00:18:55.339
One, for what I wanted it to do. There was no
00:18:55.339 --> 00:18:57.819
other platform that does what our technology
00:18:57.819 --> 00:19:01.900
does. At the time that Alive launched our tech
00:19:01.900 --> 00:19:05.140
stack, there was no other platform where you
00:19:05.140 --> 00:19:08.559
could clip segments of your show that now exist
00:19:08.559 --> 00:19:12.799
in other platforms now. At the time when I built
00:19:12.799 --> 00:19:17.180
it, there were chat features where you can say,
00:19:17.579 --> 00:19:20.160
hey, join me in the chat at two o 'clock. That
00:19:20.160 --> 00:19:24.369
didn't exist on other platforms. When we launched
00:19:24.369 --> 00:19:29.339
in 22, I was very intentional around what I wanted
00:19:29.339 --> 00:19:33.220
to be included in the tech stack that I did not
00:19:33.220 --> 00:19:41.990
see. In addition to that, I think being on the
00:19:41.990 --> 00:19:46.069
media side, one of the greatest hurdles is not
00:19:46.069 --> 00:19:50.309
knowing what is required when developing the
00:19:50.309 --> 00:19:54.009
tech. And so for anyone who is considering it,
00:19:54.369 --> 00:19:58.509
Do not let these developers learn on your dime.
00:19:59.619 --> 00:20:03.279
Because what I learned, and this is one thing
00:20:03.279 --> 00:20:05.359
that I always say, it was my greatest lesson.
00:20:06.500 --> 00:20:09.119
Every developer that I talked to, I felt like
00:20:09.119 --> 00:20:11.059
I did all the things that I was supposed to do.
00:20:11.259 --> 00:20:13.220
Like, oh, you know, I interviewed them. I'm asking
00:20:13.220 --> 00:20:15.480
all the right questions. And everybody's like,
00:20:15.539 --> 00:20:17.920
oh yeah, I can do that. Oh yeah, I can build
00:20:17.920 --> 00:20:21.519
that. Oh, that's simple. But what they were really
00:20:21.519 --> 00:20:24.240
saying was, as long as you're going to pay me
00:20:24.240 --> 00:20:26.480
to figure it out, I'm going to eventually get
00:20:26.480 --> 00:20:30.559
there. That's what it translated into. And so
00:20:30.559 --> 00:20:33.039
I don't want other people to do that. I wasted
00:20:33.039 --> 00:20:36.220
a lot of money, like going with like all these
00:20:36.220 --> 00:20:38.759
different tech companies, like, and everything
00:20:38.759 --> 00:20:41.180
was, oh, I got it. Oh, we can do it. But you
00:20:41.180 --> 00:20:44.049
really couldn't, right? So that's number one.
00:20:44.089 --> 00:20:47.089
That's like number one lesson. Like make sure
00:20:47.089 --> 00:20:48.910
that the proof is in the pudding, that they've
00:20:48.910 --> 00:20:51.869
either done it before or done something similar
00:20:51.869 --> 00:20:55.769
and can actually deliver on what it is that you're
00:20:55.769 --> 00:20:59.109
saying your deliverable is. Like that's hands
00:20:59.109 --> 00:21:02.349
down number one, right? I think the other key
00:21:02.349 --> 00:21:07.549
indicator of like whether something is worth
00:21:07.549 --> 00:21:10.730
building is if there's nothing else that exists.
00:21:10.859 --> 00:21:16.150
that can do what it is that you want. And then
00:21:16.150 --> 00:21:19.690
last but not least, which was also probably most
00:21:19.690 --> 00:21:22.650
important for me, I wanted to make sure that
00:21:22.650 --> 00:21:26.470
our data and how people were using the technology
00:21:26.470 --> 00:21:30.589
wasn't just out there for anybody to be able
00:21:30.589 --> 00:21:34.869
to leverage and build and monetize off of. If
00:21:34.869 --> 00:21:37.329
anything, I wanted that to be something that
00:21:37.430 --> 00:21:40.309
the actual creator couldn't benefit from. So
00:21:40.309 --> 00:21:43.130
like in our platform, when people sign up, and
00:21:43.130 --> 00:21:45.970
like I said, like you get the monetization from
00:21:46.009 --> 00:21:51.450
your particular episode, you also have access
00:21:51.450 --> 00:21:54.190
to like their email address, where you can build
00:21:54.190 --> 00:21:59.410
your own database around the content that, around
00:21:59.410 --> 00:22:02.109
the person who is subscribing to your content.
00:22:02.549 --> 00:22:06.589
Walk me through, so... I want to join, what's
00:22:06.589 --> 00:22:09.309
the onboarding? Like what are you looking for?
00:22:09.410 --> 00:22:12.130
What is the ideal? You know, that's the other
00:22:12.130 --> 00:22:14.789
reason I started the show is everyone was talking
00:22:14.789 --> 00:22:17.190
to me about, I want to join a network and like,
00:22:17.190 --> 00:22:18.890
all right, well, instead of pointing you this
00:22:18.890 --> 00:22:22.990
way, let me go find, so what is the right person
00:22:22.990 --> 00:22:25.470
for your network? And what are the questions?
00:22:25.589 --> 00:22:28.450
What is it that you do as an onboarding experience
00:22:28.450 --> 00:22:31.789
to make sure that that is the right fit, a mutually
00:22:31.789 --> 00:22:36.650
beneficial right fit? So before anyone can join
00:22:36.650 --> 00:22:39.190
the network, I do a one -on -one call with him.
00:22:39.369 --> 00:22:41.930
We do a 15 -minute discovery call and end that
00:22:41.930 --> 00:22:44.069
because I've been doing this so long. I can tell
00:22:44.069 --> 00:22:46.950
the real reason behind why you want to be a part
00:22:46.950 --> 00:22:51.109
of the network, right? So it, one, gives them
00:22:51.109 --> 00:22:53.910
FaceTime with me as the founder, which people
00:22:53.910 --> 00:22:56.970
appreciate, but then it also gives me an opportunity
00:22:56.970 --> 00:23:00.369
to understand who is being brought to the table
00:23:00.369 --> 00:23:04.059
as a potential host as part of the network. And
00:23:04.059 --> 00:23:06.500
so in that conversation, it's understanding,
00:23:06.680 --> 00:23:09.500
well, why did you start your show? What does
00:23:09.500 --> 00:23:13.039
growth look like for you? Which is a very key
00:23:13.039 --> 00:23:16.740
indicator because if you are just like, hey,
00:23:16.819 --> 00:23:19.500
I'm trying to get to a million downloads per
00:23:19.500 --> 00:23:21.660
month so I can generate X, Y, Z amount of check.
00:23:22.400 --> 00:23:25.440
I respect your honesty, but how are you getting
00:23:25.440 --> 00:23:28.400
there? Right? Like, are you creating content
00:23:28.400 --> 00:23:31.420
that's going to do that? Right? Um, but then
00:23:31.420 --> 00:23:33.940
joining the network, you're supposed to be getting
00:23:33.940 --> 00:23:38.700
me that. Yes. And some people that is their rash.
00:23:38.799 --> 00:23:40.640
That's what they think. You know what I mean?
00:23:40.640 --> 00:23:43.720
Um, but then there's also. the people who have
00:23:43.720 --> 00:23:46.259
businesses and they're like, hey, I'm just using
00:23:46.259 --> 00:23:51.119
this as a lead generator. And so being able to
00:23:51.119 --> 00:23:55.160
look at that and understand, okay, well, how
00:23:55.160 --> 00:23:57.220
can we make sure that you're successful? How
00:23:57.220 --> 00:24:00.819
many people coming onto your platform looks like
00:24:00.819 --> 00:24:03.940
the revenue that you want, the growth that you
00:24:03.940 --> 00:24:07.079
want. So it's really taken the time to understand
00:24:07.079 --> 00:24:10.400
the why behind the message and ensuring that
00:24:10.400 --> 00:24:13.059
we can support them because I don't want to mislead
00:24:13.059 --> 00:24:16.279
anyone. And even though we are a platform geared
00:24:16.279 --> 00:24:19.019
to amplify black voices, we have people on our
00:24:19.019 --> 00:24:23.140
network that are not black. So we are not just,
00:24:23.140 --> 00:24:25.400
you know, oh, it's just all black everything.
00:24:25.579 --> 00:24:28.119
Like we are not exclusive. We definitely welcome
00:24:28.119 --> 00:24:31.420
all cultures. It's just a matter of like, do
00:24:31.420 --> 00:24:33.319
you want to be associated with a platform that
00:24:33.319 --> 00:24:36.980
is geared towards that as our main goal? And
00:24:36.980 --> 00:24:39.920
so I want to join. What's the cost? Is there
00:24:39.920 --> 00:24:43.099
a cost to join? Is there a monthly cost? Is it
00:24:43.099 --> 00:24:46.559
just a rev share? Have you broken down a membership
00:24:46.559 --> 00:24:50.019
to the network? Yeah, so joining our network
00:24:50.019 --> 00:24:54.140
is $350 for the year, and that covers access
00:24:54.140 --> 00:24:56.559
to our entire ecosystem. We distribute all of
00:24:56.559 --> 00:24:58.660
the major podcast directories, as well as it
00:24:58.660 --> 00:25:02.599
being available on our app. We do promotions.
00:25:03.859 --> 00:25:05.880
So one of the things that we push out of global
00:25:05.880 --> 00:25:08.619
press release monthly that highlights our new
00:25:08.619 --> 00:25:12.240
shows, of course, our social media, we have our
00:25:12.240 --> 00:25:14.849
newsletter. And then, like I said, like once
00:25:14.849 --> 00:25:18.390
you start having people sign on to the network,
00:25:18.609 --> 00:25:21.890
unlike other platforms, you get their data where
00:25:21.890 --> 00:25:25.509
you can stay in contact with the people and give
00:25:25.509 --> 00:25:28.789
them even more of what they want, because clearly
00:25:28.789 --> 00:25:30.950
they're interested in you, they're investing
00:25:30.950 --> 00:25:34.490
in you. And so treating it more like a business
00:25:34.490 --> 00:25:38.009
versus just you putting out something as the
00:25:38.009 --> 00:25:41.519
podcast, like how do you... Create this as an
00:25:41.519 --> 00:25:44.680
opportunity to build community with those who
00:25:44.680 --> 00:25:46.740
are like I said investing in what it is that
00:25:46.740 --> 00:25:49.440
you're building And so from the investment so
00:25:49.440 --> 00:25:53.509
I paid 350 for the year. I Came I came through
00:25:53.509 --> 00:25:55.930
the network because I listened to your show So
00:25:55.930 --> 00:25:59.349
now I get to choose All right some of that money
00:25:59.349 --> 00:26:02.329
is going towards you as as the show that brought
00:26:02.329 --> 00:26:05.750
me in as opposed to the platform is that? how
00:26:05.750 --> 00:26:11.750
it works so The hosts pay $3 .50 annually to
00:26:11.750 --> 00:26:16.819
be a part of the network. So the $3 .50 is just
00:26:16.819 --> 00:26:21.039
that goes to like our hosting, our promotion,
00:26:21.359 --> 00:26:25.680
like all that kind of stuff. So it's a listener
00:26:25.680 --> 00:26:30.079
subscription. So if I was a listener to get access
00:26:30.079 --> 00:26:35.000
to the content. So the listeners pay $9 .99 a
00:26:35.000 --> 00:26:38.210
month. As a listener for ad -free listening.
00:26:38.349 --> 00:26:41.730
So how our platform is set up in regards to the
00:26:41.730 --> 00:26:45.849
listenership is if I want to listen to your show
00:26:45.849 --> 00:26:48.630
ad -free and Support what it is that you're doing
00:26:48.630 --> 00:26:53.230
then I pay the $9 .99 a month, right? Some of
00:26:53.230 --> 00:26:56.430
our shows like once they have ads and things
00:26:56.430 --> 00:27:00.130
like that Then we distribute the ads on the external
00:27:00.130 --> 00:27:03.369
platforms. So like the Apple Spotify I hearts
00:27:03.549 --> 00:27:07.230
So that's where the ad buys will go. So ultimately
00:27:07.230 --> 00:27:09.690
our goal is to stimulate the black creative economy
00:27:09.690 --> 00:27:13.509
and ensure that, you know, they're able to monetize
00:27:13.509 --> 00:27:15.269
their content, whether people are listening in
00:27:15.269 --> 00:27:18.509
the app through subscriptions or at buys on external
00:27:18.509 --> 00:27:22.769
platforms. So running tech, running ad as an
00:27:22.769 --> 00:27:25.680
operator, doing all of that. What's the hardest
00:27:25.680 --> 00:27:30.240
part? Today? Yeah. I mean, it's going to be different
00:27:30.240 --> 00:27:32.299
today than it was four years ago when you were
00:27:32.299 --> 00:27:35.640
launching. Yeah. I think the hardest part right
00:27:35.640 --> 00:27:40.970
now is having that breakthrough show. I think
00:27:40.970 --> 00:27:45.690
that we're doing great in regards to our retention
00:27:45.690 --> 00:27:52.359
rate is wonderful. I think having more people
00:27:52.359 --> 00:27:55.460
know about the network is definitely the hardest
00:27:55.460 --> 00:28:00.240
part. Once you have that breakthrough show that
00:28:00.240 --> 00:28:04.779
everybody wants to tune into and really just
00:28:04.970 --> 00:28:09.710
kind of crosses that bridge across all platforms,
00:28:10.569 --> 00:28:14.210
then we'll be able to have more and more people
00:28:14.210 --> 00:28:16.549
tapped into what the live podcast network is
00:28:16.549 --> 00:28:19.150
all about. So what have you found has worked?
00:28:19.309 --> 00:28:21.529
Are you doing, I guess, a sonic branding so every
00:28:21.529 --> 00:28:25.369
show gets in a live... mentioned this show is
00:28:25.369 --> 00:28:27.650
part of the Alive Network. Is there a logo that
00:28:27.650 --> 00:28:30.009
you're putting on the 100 shows? Like what have
00:28:30.009 --> 00:28:32.910
you found has helped on the market show but create
00:28:32.910 --> 00:28:35.910
that cohesive Alive, this is an Alive Network
00:28:35.910 --> 00:28:39.930
show. Yeah, so we definitely had that like on
00:28:39.930 --> 00:28:42.109
like Apple and the different platforms where
00:28:42.109 --> 00:28:45.269
you're able to build out your network. for people
00:28:45.269 --> 00:28:47.609
to know that this show is part of the Alive Podcast
00:28:47.609 --> 00:28:50.529
Network. We bug all of the shows that are part
00:28:50.529 --> 00:28:53.170
of the network because it's also a statement
00:28:53.170 --> 00:28:55.230
of pride for the creatives that are selected
00:28:55.230 --> 00:28:59.210
to be a part of the network. And so... I have
00:28:59.210 --> 00:29:01.730
a host right now that's like, it's not showing
00:29:01.730 --> 00:29:04.869
up on Apple as like I'm part of a live. And I'm
00:29:04.869 --> 00:29:08.069
like, it's there, like it's showing on our end
00:29:08.069 --> 00:29:10.490
that, you know, your show is there. So it's a
00:29:10.490 --> 00:29:13.109
really big deal for a lot of our creatives to
00:29:13.109 --> 00:29:16.849
make sure that they are kind of grouped in and
00:29:16.849 --> 00:29:18.829
they're able to highlight and show with the rest
00:29:18.829 --> 00:29:20.690
of the world that they're part of the network.
00:29:21.839 --> 00:29:24.859
So all of those things, to me, those are the
00:29:24.859 --> 00:29:27.700
simple things, right? I think the bigger thing
00:29:27.700 --> 00:29:31.660
is, again, I think our hosts do a great job promoting
00:29:31.660 --> 00:29:34.680
that they're part of the network outside of just
00:29:34.680 --> 00:29:38.380
a bug on a show graphic. But I think, again,
00:29:38.619 --> 00:29:44.509
it's more so being able to have that show that
00:29:44.509 --> 00:29:49.380
everybody wants to tap into. That's what we're
00:29:49.380 --> 00:29:53.119
working on, either creating internally through
00:29:53.119 --> 00:29:57.819
Alive Studios or being able to bring in that
00:29:57.819 --> 00:30:00.519
high -level guest that's going to, or high -level
00:30:00.519 --> 00:30:03.680
creative that's going to draw in that audience.
00:30:04.900 --> 00:30:09.119
If you were, because you're unique, you're creating
00:30:09.119 --> 00:30:13.059
a marketplace in a sense for shows that pay the
00:30:13.059 --> 00:30:17.859
$350 to join and get access to this entire technology
00:30:17.859 --> 00:30:19.839
that you've kind of built. And then you've got
00:30:19.839 --> 00:30:22.859
the listener -supported side. Not everyone's
00:30:22.859 --> 00:30:24.940
doing that, right? Like most would go with like
00:30:24.940 --> 00:30:26.339
a Patreon. You're like, all right, I'm going
00:30:26.339 --> 00:30:29.920
to build this myself. Do you see that being a
00:30:29.920 --> 00:30:33.880
key factor that networks should look at is not
00:30:33.880 --> 00:30:36.940
only having their hosts pay to join and get access
00:30:36.940 --> 00:30:40.750
to whatever you're building, but also the the
00:30:40.750 --> 00:30:44.069
listener side that you've created that hopefully
00:30:44.069 --> 00:30:47.190
gets the funnel through being part of a network.
00:30:48.519 --> 00:30:51.660
Yeah. So I'm going to say every network is different
00:30:51.660 --> 00:30:55.279
and every one is created with different values
00:30:55.279 --> 00:30:58.180
and the why behind what it is that they're building.
00:30:58.359 --> 00:31:00.880
And so I wouldn't say that my way is the right
00:31:00.880 --> 00:31:05.799
way for everyone. For me, based on what I deemed
00:31:05.799 --> 00:31:09.740
as the things that were really important to me,
00:31:10.349 --> 00:31:14.269
That is, you know, like the monetization the
00:31:14.269 --> 00:31:18.490
being able to listen across platform to all of
00:31:18.490 --> 00:31:23.170
the different shows Increasing the visibility
00:31:23.170 --> 00:31:25.769
of the creative like all of those things were
00:31:25.769 --> 00:31:29.750
really key because again my why in creating this
00:31:30.069 --> 00:31:33.369
That's what I knew was missing. That was the
00:31:33.369 --> 00:31:37.460
gap that most people didn't have like Even if
00:31:37.460 --> 00:31:39.359
we look at entertainment across the board right
00:31:39.359 --> 00:31:42.720
now, outside of podcasting, most Black women
00:31:42.720 --> 00:31:46.200
don't make what men make, period, or even their
00:31:46.200 --> 00:31:50.140
white women counterparts. And so how I'm able
00:31:50.140 --> 00:31:53.680
to level the playing field in a sector of the
00:31:53.680 --> 00:31:58.400
entertainment industry is really important for
00:31:58.400 --> 00:32:01.420
me. So again, every network, that's not their
00:32:01.420 --> 00:32:05.549
why. So they have to identify why they're doing
00:32:05.549 --> 00:32:09.900
it and making sure that they're able to hit on
00:32:09.900 --> 00:32:13.140
what does your target audience need? Because
00:32:13.140 --> 00:32:15.200
your target audience doesn't need what my target
00:32:15.200 --> 00:32:20.279
audience needs. So what are the, I guess one
00:32:20.279 --> 00:32:23.000
of the things that usually comes up is, is this
00:32:23.000 --> 00:32:27.470
the right network for me? Should I join your
00:32:27.470 --> 00:32:29.730
network or should I be looking somewhere else?
00:32:30.039 --> 00:32:32.539
If I'm thinking about it through that lens, you
00:32:32.539 --> 00:32:35.380
know, and being the network operator who does
00:32:35.380 --> 00:32:38.539
the 15 minute or, you know, an onboarding call
00:32:38.539 --> 00:32:43.269
per se, like, what is something that I, I would
00:32:43.269 --> 00:32:46.190
say, nah, this isn't the right fit for me. Let
00:32:46.190 --> 00:32:49.250
me go somewhere else. You're saying what would
00:32:49.250 --> 00:32:53.089
be a turnoff? Yeah. Yeah. In a sense. Sure. Without
00:32:53.089 --> 00:32:57.630
saying, yeah. Because not, like you said, not
00:32:57.630 --> 00:33:00.410
everyone at every... Network is the right fit
00:33:00.410 --> 00:33:03.069
for the every show. So it's like all right. What
00:33:03.069 --> 00:33:06.569
isn't? What if I'm looking at it alive? I'm looking
00:33:06.569 --> 00:33:10.490
at any network for that matter. Yeah What's not
00:33:10.490 --> 00:33:15.150
gonna be the right fit for me? So I think that
00:33:15.180 --> 00:33:21.009
It's a interesting question. I think one if you
00:33:21.009 --> 00:33:24.609
don't want to make the investment in What it
00:33:24.609 --> 00:33:26.759
is that you're building? Because at the end of
00:33:26.759 --> 00:33:29.859
the day, I tell people whether you're using Alive,
00:33:30.000 --> 00:33:33.559
Buzzsprout, any of these platforms that have
00:33:33.559 --> 00:33:36.519
a hosting fee, because at the end of the day,
00:33:36.819 --> 00:33:42.039
if you have a platform, you have to pay for this
00:33:42.039 --> 00:33:45.460
stuff to get stored somewhere. It's not free.
00:33:46.299 --> 00:33:49.579
And so I think that's the other part of it, that
00:33:49.579 --> 00:33:53.299
unless you're kind of really... in the know of
00:33:53.299 --> 00:33:55.380
how these things work. Like, so I have some people
00:33:55.380 --> 00:33:57.859
that are like, oh, well, it's free for me on
00:33:57.859 --> 00:33:59.660
Spotify. Baby girl, it's not free for you on
00:33:59.660 --> 00:34:01.960
Spotify. Spotify is getting their money from
00:34:01.960 --> 00:34:04.460
you. You just think it's free, because you're
00:34:04.460 --> 00:34:07.700
not paying an upfront cost, but they're making
00:34:07.700 --> 00:34:10.039
money off of you. You know what I mean? And so
00:34:10.460 --> 00:34:15.900
I think that people who don't understand and
00:34:15.900 --> 00:34:19.380
that's their mentality, we're not the right platform
00:34:19.380 --> 00:34:24.010
for you. because understanding what you're getting
00:34:24.010 --> 00:34:27.309
by having your content distributed by us versus
00:34:27.309 --> 00:34:30.710
other platforms that may be free, if you don't
00:34:30.710 --> 00:34:34.400
get that, I am not gonna take the time to convince
00:34:34.400 --> 00:34:38.039
you. That's not my job. But that's also why I
00:34:38.039 --> 00:34:41.099
have the calls, right? Because I can gauge really
00:34:41.099 --> 00:34:45.059
your why and what it is that you're doing. And
00:34:45.059 --> 00:34:49.550
so I think that each network has a value. that
00:34:49.550 --> 00:34:53.369
they're able to bring to their ideal audience.
00:34:54.269 --> 00:34:58.090
Our particular thing is, like, if your thing
00:34:58.090 --> 00:35:00.730
is, I don't want to pay anything, I just want
00:35:00.730 --> 00:35:05.570
to, we're not it for you. Because we provide
00:35:05.570 --> 00:35:08.769
consulting where our creatives are able to reach
00:35:08.769 --> 00:35:12.210
out. We do listening sessions, which me, and
00:35:12.210 --> 00:35:14.849
again, a lot of these things are things based
00:35:14.849 --> 00:35:18.510
on what I did as a producer or as a director.
00:35:18.860 --> 00:35:22.800
in regular media, right? Being able to listen
00:35:22.800 --> 00:35:25.659
to your episode and understand what you did right,
00:35:25.699 --> 00:35:28.260
what you did wrong, and increase the things if
00:35:28.260 --> 00:35:31.000
you really want to grow. And those are all things
00:35:31.000 --> 00:35:34.300
that we take the time to do with our creatives.
00:35:34.619 --> 00:35:39.000
This is not a short game for me. Like, I want
00:35:39.000 --> 00:35:41.119
to make sure the people that we're bringing to
00:35:41.119 --> 00:35:43.820
the network are people who are really invested
00:35:43.820 --> 00:35:46.579
in the messaging that they believe they're bringing
00:35:46.579 --> 00:35:49.909
to the rest of the world. I love that because
00:35:49.909 --> 00:35:53.510
that is, if you think about, you've been doing
00:35:53.510 --> 00:35:55.909
this and you get to see through the conversations
00:35:55.909 --> 00:35:59.829
you and I both have, but a creator is like, I
00:35:59.829 --> 00:36:03.090
want to join a network. And it's like, oh, I've
00:36:03.090 --> 00:36:05.750
hit either a download number or they even haven't
00:36:05.750 --> 00:36:07.170
hit the download number. And they're thinking
00:36:07.170 --> 00:36:10.449
about that is the way I'm going to grow. And
00:36:10.449 --> 00:36:13.190
you, myself, and most of the guests that come
00:36:13.190 --> 00:36:17.769
on this show, the continued advice is, The resilience,
00:36:17.949 --> 00:36:20.349
the grit, the hard work, you have to be willing
00:36:20.349 --> 00:36:25.630
to put it in. There's no magic wand that a network
00:36:25.630 --> 00:36:27.809
is going to provide unless you are willing to
00:36:27.809 --> 00:36:32.329
invest your own time and energy. Yeah. No, exactly.
00:36:32.730 --> 00:36:37.170
Totally. So from a monetization standpoint, we've
00:36:37.170 --> 00:36:40.969
talked about what a user is paying to join the
00:36:40.969 --> 00:36:43.409
network. You've got the ad -supported side of
00:36:43.409 --> 00:36:48.179
it. So if we look at ad sales. A lot of networks
00:36:48.179 --> 00:36:50.179
out there are either outsourcing their ad sales
00:36:50.179 --> 00:36:53.349
to someone else. You've brought that all in -house.
00:36:53.809 --> 00:36:58.929
So what's it like running ad sales as a network?
00:37:00.530 --> 00:37:04.110
So we're looking to outsource that again. Okay.
00:37:04.469 --> 00:37:07.769
There you go. Everyone listen. Yeah, like we
00:37:07.769 --> 00:37:12.449
definitely had it outsourced before. And then
00:37:12.449 --> 00:37:14.409
I stopped it because I felt like it was a slap
00:37:14.409 --> 00:37:16.929
in the face for our creatives. This is my personal
00:37:16.929 --> 00:37:22.119
opinion. Like, if somebody is coming saying,
00:37:22.400 --> 00:37:25.099
hey, we want to run ads for 20 cents, like, to
00:37:25.099 --> 00:37:26.780
me, that's a slap in the face to the creative.
00:37:27.340 --> 00:37:32.179
And so I kind of cut that. And then we started
00:37:32.179 --> 00:37:36.599
working with brands directly. And so that part
00:37:36.599 --> 00:37:43.079
of it is a lot easier in my mind. I do have some
00:37:43.079 --> 00:37:45.559
creatives that are like, hey, well, I want to
00:37:45.559 --> 00:37:48.880
expand and just have their direct ad insertions
00:37:48.880 --> 00:37:52.539
and things like that. So we're evaluating it
00:37:52.539 --> 00:37:56.980
again. However, I do personally feel like the
00:37:56.980 --> 00:38:01.800
direct ad buys with brands are better. And it's,
00:38:01.800 --> 00:38:06.019
in my opinion, easier for us to be able to...
00:38:06.380 --> 00:38:10.360
kind of monitor and build those relationships
00:38:10.360 --> 00:38:13.119
where it's not just like these automated things
00:38:13.119 --> 00:38:15.699
that again, I don't think always pay off if you
00:38:15.699 --> 00:38:21.389
have smaller listenership versus being able to
00:38:21.389 --> 00:38:23.769
have a brand that you're able to go to and say,
00:38:24.150 --> 00:38:27.090
hey, as a collective, if you are looking for
00:38:27.090 --> 00:38:31.510
a financial show, these are our metrics as a
00:38:31.510 --> 00:38:34.570
collective. where it's going to be a larger number
00:38:34.570 --> 00:38:38.150
that will be more attractive to them versus one
00:38:38.150 --> 00:38:41.449
show that may have what they're looking for,
00:38:42.789 --> 00:38:45.550
just being able to build a cross network for
00:38:45.550 --> 00:38:48.760
them. Right now, if I'm hearing that, right now
00:38:48.760 --> 00:38:53.539
your focus is strictly host read, baked in. You
00:38:53.539 --> 00:38:56.639
at one point had the programmatic, you got rid
00:38:56.639 --> 00:38:58.900
of that programmatic piece, but you're looking
00:38:58.900 --> 00:39:01.300
at potentially bringing that back in because
00:39:01.489 --> 00:39:03.630
Hey, if there's unsold inventory, there's money
00:39:03.630 --> 00:39:06.710
being left. 20 cents, it's a slap in the face,
00:39:06.789 --> 00:39:09.789
but 20 cents is better than nothing. If the host
00:39:09.789 --> 00:39:13.510
wants it. Yeah. Okay. Yeah. If the host wants
00:39:13.510 --> 00:39:16.650
it. I mean, I have some that were like, really?
00:39:17.269 --> 00:39:18.789
You know what I mean? Because if you've worked
00:39:18.789 --> 00:39:22.090
really hard to produce something and then that's
00:39:22.090 --> 00:39:27.739
what you see, it becomes like, I'm good. I mean,
00:39:27.820 --> 00:39:29.860
being someone who comes from the media world,
00:39:30.019 --> 00:39:31.940
you also understand, you know, a three, four
00:39:31.940 --> 00:39:36.119
minute ad block being just normal in media versus
00:39:36.119 --> 00:39:40.519
one or two ads that are just a host read or baked
00:39:40.519 --> 00:39:43.579
in, faked in, whatever you want to call it. Yeah.
00:39:44.139 --> 00:39:47.719
Very true. Very true. So then you'd be bringing
00:39:47.719 --> 00:39:51.679
the programmatic back into your platform. Possibly.
00:39:52.199 --> 00:39:54.300
And bringing, I guess, from a tech standpoint,
00:39:54.420 --> 00:39:57.400
the tech should already be there, right? That's,
00:39:57.440 --> 00:40:00.239
I mean, here at RSS .com, knowing how hard that's
00:40:00.239 --> 00:40:04.239
been building out an entire campaign manager
00:40:04.239 --> 00:40:11.900
and platform, that's a lot. It is. It's not easy.
00:40:12.639 --> 00:40:17.440
And, you know, that's not my ministry. And so
00:40:17.440 --> 00:40:20.820
being able to rely on others to be able to lead
00:40:20.820 --> 00:40:24.960
that sector. you know, that yeah, the advertising
00:40:24.960 --> 00:40:28.139
part has never been my ministry. And it's still
00:40:28.139 --> 00:40:31.420
not my ministry. And I'm learning to be okay
00:40:31.420 --> 00:40:39.070
with not knowing every, every aspect. But you
00:40:39.070 --> 00:40:41.550
know, that's a moneymaker. So you just got to
00:40:41.550 --> 00:40:42.989
make sure you have the right people in place
00:40:42.989 --> 00:40:46.530
to be able to lead those conversations and to
00:40:46.530 --> 00:40:52.269
do that part. Most of your 100 hosts or so are
00:40:52.269 --> 00:40:56.809
joining more for the tech, the community, the
00:40:56.809 --> 00:40:59.769
aligned on values versus the monetization side,
00:41:00.289 --> 00:41:03.750
or it's a 50 -50 split, or maybe they're joining
00:41:03.750 --> 00:41:06.489
it because, hey, they're looking at it as revenue
00:41:06.489 --> 00:41:11.829
-making. I would say all of it. Again, you have
00:41:11.829 --> 00:41:16.980
to think of it this way. This is the best example
00:41:16.980 --> 00:41:19.869
that I can give around the monetization. All
00:41:19.869 --> 00:41:23.530
right. So traditional CPM, you may get about
00:41:23.530 --> 00:41:27.690
$18 per thousand, right? Who about that? You're
00:41:27.690 --> 00:41:30.309
lucky. That's being fair. I'm being generous,
00:41:30.309 --> 00:41:36.250
okay? So for that same thousand, right? If I
00:41:36.250 --> 00:41:41.550
have a thousand people who select my show as
00:41:41.550 --> 00:41:45.070
a reason they're joining the network, that's
00:41:45.070 --> 00:41:51.519
$5 ,000 versus $18. So to discount or discredit
00:41:51.519 --> 00:41:55.840
like the monetization part of being a part of
00:41:55.840 --> 00:42:01.280
our network isn't necessarily fair because $5
00:42:01.280 --> 00:42:05.360
,000 a month versus 18 and for that same thousand
00:42:05.360 --> 00:42:09.619
hits different So our creatives who are able
00:42:09.619 --> 00:42:12.300
like I said like from the very first episode
00:42:12.300 --> 00:42:16.929
that they drop We have people that sign up to
00:42:16.929 --> 00:42:21.219
support them So if you're able to build it and
00:42:21.219 --> 00:42:23.380
keep building it and the way that our tech is
00:42:23.380 --> 00:42:26.039
built, you're not waiting on a check from us
00:42:26.039 --> 00:42:28.519
with like traditional ad sales. Like you wait
00:42:28.519 --> 00:42:32.699
for so many times before you get exactly with
00:42:32.699 --> 00:42:35.840
our platform. As soon as that person makes that
00:42:35.840 --> 00:42:38.840
transaction fee and they say, okay, this is a
00:42:38.840 --> 00:42:41.820
person that I've selected. It automatically splits
00:42:41.820 --> 00:42:44.079
on the backend of our tech where that person
00:42:44.079 --> 00:42:47.329
is able to see it and their host portal. And
00:42:47.329 --> 00:42:50.110
then it hits their bank account and it's completely
00:42:50.110 --> 00:42:53.699
automated. So the monetization part is real.
00:42:54.059 --> 00:42:55.880
Like we're not going to discredit that part.
00:42:56.320 --> 00:42:59.400
I think it's a collectively whole experience
00:42:59.400 --> 00:43:03.179
that people want. And that's the value of being
00:43:03.179 --> 00:43:08.719
a part of the Alive Podcast Network. monetization
00:43:08.719 --> 00:43:12.539
is ads and it looks at it as no, it's creating
00:43:12.539 --> 00:43:15.639
engagement with our audience and they're paying
00:43:15.639 --> 00:43:20.019
for that success, which as we all know, most
00:43:20.019 --> 00:43:22.079
of us as podcasters are always trying to say,
00:43:22.579 --> 00:43:25.440
hey, like and rate me, you know, send me a review.
00:43:26.599 --> 00:43:29.400
they know that there's this monthly fee that
00:43:29.400 --> 00:43:32.360
is going not only to them specifically, but they
00:43:32.360 --> 00:43:35.619
have access to all the 100 shows in support of
00:43:35.619 --> 00:43:38.519
what the network brings. Then yeah, I could see
00:43:38.650 --> 00:43:41.570
the biggest question I would have then is, I'm
00:43:41.570 --> 00:43:44.489
joining your network. Hey, Angel, what are you
00:43:44.489 --> 00:43:46.769
doing to help grow the network? Because ultimately,
00:43:46.889 --> 00:43:49.550
the more you grow the network, the more potential
00:43:49.550 --> 00:43:52.150
opportunity I have for me. Yeah. Absolutely.
00:43:53.309 --> 00:43:57.449
And easily, easily I can say, I do interviews
00:43:57.449 --> 00:44:03.489
like this. I write for Inc. I am able to speak
00:44:03.489 --> 00:44:06.489
at a number of different events, like monthly,
00:44:07.010 --> 00:44:09.750
where I'm able to highlight what the live podcast
00:44:09.750 --> 00:44:12.289
network is all about and the value it brings.
00:44:12.670 --> 00:44:15.969
And even if we look at politically what the media
00:44:15.969 --> 00:44:18.469
scene is looking like right now, people want
00:44:18.469 --> 00:44:22.269
to support black media, period, right now, right?
00:44:23.559 --> 00:44:26.780
That's another value that they have because not
00:44:26.780 --> 00:44:29.659
only do they get to support their favorite creative,
00:44:29.780 --> 00:44:32.420
but they also get to support a black media company.
00:44:33.860 --> 00:44:36.800
How do we get, how do we get the voice and the
00:44:36.800 --> 00:44:39.719
name out there more? I mean, yes, you joke, come
00:44:39.719 --> 00:44:42.550
on shows like this, but ultimately like. That's
00:44:42.550 --> 00:44:45.550
what I love about the podcast ecosystem is we
00:44:45.550 --> 00:44:48.030
all look at each other as not competitors But
00:44:48.030 --> 00:44:50.789
it's ultimately we're supporting of each other.
00:44:51.030 --> 00:44:52.809
I mean I go on your show You got my show and
00:44:52.809 --> 00:44:55.289
that's we don't look at it is can't have you
00:44:55.289 --> 00:44:58.469
taking my audience. No, it's great Great, right.
00:44:58.469 --> 00:45:02.010
So what do you feel the industry can do a better
00:45:02.010 --> 00:45:04.130
job and supporting what you're doing and the
00:45:04.130 --> 00:45:08.409
voices you're trying to I guess elevate Honestly,
00:45:08.409 --> 00:45:11.210
I think it's more just showcasing some of the
00:45:11.210 --> 00:45:15.949
content Like, I remember I met a young lady who
00:45:15.949 --> 00:45:19.789
was over, like, the listing for, like, Apple
00:45:19.789 --> 00:45:22.269
podcasts where they showcase, like, oh, Black
00:45:22.269 --> 00:45:24.690
History Month, it's this. Now, granted, this
00:45:24.690 --> 00:45:26.250
is just an example, and I don't feel like it
00:45:26.250 --> 00:45:29.010
should just be Black History Month. But it was
00:45:29.010 --> 00:45:32.289
like, oh, yeah, like, we need Black -hosted shows,
00:45:32.289 --> 00:45:35.530
you know, and being able to highlight us in,
00:45:35.530 --> 00:45:38.389
you know, the top shows to listen to. But then
00:45:38.389 --> 00:45:42.210
there's never a follow -up. or you have the conversations
00:45:42.210 --> 00:45:45.690
face to face with individuals, but you don't
00:45:45.690 --> 00:45:49.530
actually execute on what you say. I think that
00:45:49.530 --> 00:45:52.150
is like one of the biggest issues that I've seen
00:45:52.150 --> 00:45:54.969
in our industry where if I'm standing in front
00:45:54.969 --> 00:45:57.349
of you, it's, oh my God, this is so amazing.
00:45:57.489 --> 00:46:01.449
Oh my God, I'm gonna, and then I'm gonna turns
00:46:01.449 --> 00:46:03.809
to dead air. Like you don't answer your phone.
00:46:03.849 --> 00:46:07.309
You don't respond to emails. And so I think that
00:46:07.309 --> 00:46:11.309
a lot of times it's based on community, it's
00:46:11.309 --> 00:46:15.070
based on who you know. And so if you have met
00:46:15.070 --> 00:46:17.849
me one time and we don't have the opportunity
00:46:17.849 --> 00:46:21.329
to have a personal follow up to get to know you,
00:46:22.429 --> 00:46:24.909
then it ends. And so I think it's just really
00:46:24.909 --> 00:46:27.010
being able to say like, hey, like this person's
00:46:27.010 --> 00:46:29.449
really doing some dope things. How do we put
00:46:29.449 --> 00:46:33.070
them in front of our audience? Most people aren't
00:46:33.070 --> 00:46:35.809
necessarily willing to do that. It's fair enough.
00:46:36.710 --> 00:46:39.429
I mean, we're recording this here in August,
00:46:39.570 --> 00:46:41.769
but I just did a recent post that literally was
00:46:41.769 --> 00:46:45.550
talking about how do I do, how do I be a better
00:46:45.550 --> 00:46:49.329
partner for the partners that I work with? Because
00:46:49.329 --> 00:46:51.530
the way my brain is, is always thinking like,
00:46:51.670 --> 00:46:54.849
all right, case in point, how your name, and
00:46:54.849 --> 00:46:57.230
I think it had been years since we've, we talked
00:46:57.230 --> 00:47:00.530
before that, that asked this question. I'm like,
00:47:00.610 --> 00:47:04.179
all right. Only only black podcast network. I
00:47:04.179 --> 00:47:06.780
would know that would be relevant for this would
00:47:06.780 --> 00:47:10.760
be angels Yeah, and so yeah, it's ultimately
00:47:10.760 --> 00:47:13.679
just making sure it's top of mind. I think that's
00:47:13.679 --> 00:47:16.519
part of the reason I have this show Yeah, and
00:47:16.519 --> 00:47:20.760
I think for individuals who are constantly trying
00:47:20.760 --> 00:47:24.559
to get their name out I think posting especially
00:47:24.559 --> 00:47:28.440
on LinkedIn where people see your content, but
00:47:28.599 --> 00:47:31.159
outside of your immediate community, the people
00:47:31.159 --> 00:47:34.480
who are following you just like it. Your light
00:47:34.480 --> 00:47:37.260
gives access to other people in your network
00:47:37.260 --> 00:47:41.519
to see what people are doing. And so sometimes
00:47:41.519 --> 00:47:44.360
it's just very small things like that that can
00:47:44.360 --> 00:47:47.800
make a huge impact and difference for networks
00:47:47.800 --> 00:47:50.420
as a whole. Well, we're running out of time here,
00:47:50.420 --> 00:47:54.340
so a few extra questions. Yeah. One I love is
00:47:54.889 --> 00:47:59.710
what's one question that running a network You
00:47:59.710 --> 00:48:02.460
wish someone would have asked you. Would I do
00:48:02.460 --> 00:48:08.559
it again? Would you do it again? I would. I would.
00:48:10.260 --> 00:48:13.980
I would. I wish I knew the things that I know
00:48:13.980 --> 00:48:22.659
now. But I absolutely would with some different
00:48:22.659 --> 00:48:26.420
things kind of built from the beginning. And
00:48:26.420 --> 00:48:29.119
so that goes to the, I guess my standard question
00:48:29.119 --> 00:48:33.039
is, Telling your present self today, starting
00:48:33.039 --> 00:48:36.380
a network, knowing what your past self already
00:48:36.380 --> 00:48:39.340
knows, what would you do today to start a network?
00:48:39.920 --> 00:48:44.289
What would I do today? You're starting a network.
00:48:44.630 --> 00:48:47.230
Angel, I have an idea. I'm gonna start a network.
00:48:47.570 --> 00:48:53.170
What would you do? I would name an angel. Honestly,
00:48:53.570 --> 00:48:58.829
I would name an angel, but I would... I would
00:48:58.829 --> 00:49:01.730
have done my tech stack differently from the
00:49:01.730 --> 00:49:05.610
beginning, number one. And there's still some
00:49:05.610 --> 00:49:10.590
things that I want to do in my tech stack that
00:49:10.690 --> 00:49:14.190
I think would be super fun. And yeah, like I
00:49:14.190 --> 00:49:16.750
would. What would you do? What would your tech
00:49:16.750 --> 00:49:19.150
stack do differently? I can't tell you because
00:49:19.150 --> 00:49:22.469
then somebody else is going to do it. I mean,
00:49:22.690 --> 00:49:25.869
Angel, let's be honest, the whole, we talk about,
00:49:25.969 --> 00:49:28.670
here's how to do a podcast, here's what to do,
00:49:28.670 --> 00:49:31.070
X, Y, and Z, then the day we can give everyone
00:49:31.070 --> 00:49:33.469
all the answers, they still, A, have to go do
00:49:33.469 --> 00:49:36.449
it, and B, even if they go do it, which we know,
00:49:36.489 --> 00:49:39.550
as you just said, they're not going to, the way
00:49:39.550 --> 00:49:41.610
they do it is not gonna be the same way that
00:49:41.610 --> 00:49:44.269
you do it, because A, we've got the unique voices,
00:49:44.289 --> 00:49:47.309
and B, it's gonna be the engineers you get versus
00:49:47.309 --> 00:49:49.650
the engineers they get. I mean, there's so many
00:49:49.650 --> 00:49:53.329
variables there. So here's the thing. I would,
00:49:54.780 --> 00:49:57.940
but the other elements that I did, the big boys
00:49:57.940 --> 00:50:02.610
went back and did. And that's the difference.
00:50:03.449 --> 00:50:08.730
Like startup media tech versus the big boys media
00:50:08.730 --> 00:50:12.010
tech, they can do a whole lot faster. They have
00:50:12.010 --> 00:50:15.110
more money. Then it will take me the time to
00:50:15.110 --> 00:50:18.670
build out. So I would have to hold those things.
00:50:18.849 --> 00:50:28.590
However, I will say, I also eventually want to
00:50:28.590 --> 00:50:32.670
be able to license our technology to other countries
00:50:32.829 --> 00:50:37.650
for them to be able to, like for instance, Canada.
00:50:39.070 --> 00:50:41.489
I've had a number of conversations with people
00:50:41.489 --> 00:50:44.670
who are like, they feel like they're losing their
00:50:44.670 --> 00:50:50.409
French content and entertainment. And so being
00:50:50.409 --> 00:50:54.710
able to license the platform for them to be able
00:50:54.710 --> 00:50:58.030
to have content and conversations that speak
00:50:58.030 --> 00:51:01.769
specifically to their demographic. Yeah, I want
00:51:01.769 --> 00:51:04.030
to be able to have those things from the onset.
00:51:04.269 --> 00:51:08.050
I would have liked to. That's interesting. Instead
00:51:08.050 --> 00:51:12.090
of just the one, here's my network, it's... I'm
00:51:12.090 --> 00:51:14.690
building a tech company that ultimately, cause
00:51:14.690 --> 00:51:16.289
we didn't get to touch on it, but you're also
00:51:16.289 --> 00:51:18.550
in the TV side. So part of the network is also
00:51:18.550 --> 00:51:21.530
the distribution on TV, not just the podcast
00:51:21.530 --> 00:51:25.250
side, right? Yeah. And the studio now. So yeah.
00:51:26.170 --> 00:51:30.260
So multiple facets. Um, let's see here. We've
00:51:30.260 --> 00:51:33.719
got, we haven't touched on this, so I guess I'll
00:51:33.719 --> 00:51:37.659
have to ask it. Yeah. You have a podcast. Uh
00:51:37.659 --> 00:51:42.260
-huh. Uh, besides your own. Which I want you
00:51:42.260 --> 00:51:43.900
to drop that as well because we'll have that
00:51:43.900 --> 00:51:46.179
in the show notes But like what's one podcast
00:51:46.179 --> 00:51:48.199
you think more people should be listening to
00:51:48.199 --> 00:51:54.420
I have a few I Think so we have one show on the
00:51:54.420 --> 00:51:59.900
network called the exit interview Which is a
00:51:59.900 --> 00:52:06.289
show that is all around Most often black Educators,
00:52:06.289 --> 00:52:09.469
they may not get their final interview if they
00:52:09.469 --> 00:52:14.789
leave a school And so this particular podcast
00:52:14.789 --> 00:52:17.789
actually gives them the opportunity to have their
00:52:17.789 --> 00:52:21.210
final interview with the school before. I mean,
00:52:21.250 --> 00:52:23.130
even though they're already fired or let go,
00:52:23.130 --> 00:52:29.829
whatever. And I think it's very enlightening
00:52:29.829 --> 00:52:33.289
to understand certain things that educators go
00:52:33.289 --> 00:52:37.909
through, especially if you have children. So
00:52:37.909 --> 00:52:41.809
I definitely think that is definitely worth a
00:52:41.809 --> 00:52:46.960
listen. We have so many really good shows on
00:52:46.960 --> 00:52:52.679
the network. We'll have the links to the network,
00:52:52.679 --> 00:52:55.139
of course, and the pages, so you'll all have
00:52:55.139 --> 00:52:58.159
to go check out Daylight Podcast Network and
00:52:58.159 --> 00:53:01.780
not only Angel's show, but the show, what was
00:53:01.780 --> 00:53:04.079
it, Exit Interview? The Exit Interview, and my
00:53:04.079 --> 00:53:08.630
show is called Alive and Well. where it's completely
00:53:08.630 --> 00:53:11.570
geared towards three elements that I think are
00:53:11.570 --> 00:53:14.730
really key to garnering success, which is mind,
00:53:14.769 --> 00:53:17.429
body, spirit. And so everything that we talk
00:53:17.429 --> 00:53:21.090
to people about is how do you utilize or what
00:53:21.090 --> 00:53:25.150
are the things that you do mentally to stay sharp,
00:53:25.650 --> 00:53:31.280
to keep moving forward. Body wise like what are
00:53:31.280 --> 00:53:33.420
your eating habits? How do you do self -care?
00:53:33.599 --> 00:53:35.719
What are your what are your what are your regimens
00:53:35.719 --> 00:53:39.820
for to keep you good and whole? And then spiritual
00:53:39.820 --> 00:53:42.420
I told you earlier. I'm a spiritual person So
00:53:42.420 --> 00:53:45.480
I'm always curious to know like, you know, what
00:53:45.480 --> 00:53:49.539
do you do to make sure that you are? Remaining
00:53:49.539 --> 00:53:52.980
spiritual or do you have any spiritual beliefs
00:53:52.980 --> 00:53:56.099
and if not, that's fine, too but like how do
00:53:56.099 --> 00:54:00.050
you handle or you know, look at things from a
00:54:00.050 --> 00:54:04.690
spiritual lens to garner success. So, yeah. There
00:54:04.690 --> 00:54:08.210
you go. And on the flip side, because we always
00:54:08.210 --> 00:54:10.909
hear that there's so many podcasts, too many
00:54:10.909 --> 00:54:12.989
podcasts, but no one complains about too many
00:54:12.989 --> 00:54:16.590
books or too much music. Right. Right. So I always
00:54:16.590 --> 00:54:18.670
like to ask, you know, what's one book, could
00:54:18.670 --> 00:54:20.909
be anything, could be a kid's book, could be
00:54:20.909 --> 00:54:22.829
one that you read all the time, but like, what's
00:54:22.829 --> 00:54:24.849
one book that you would recommend to people get
00:54:24.849 --> 00:54:28.530
their hands on? Um, it's actually older. I'm
00:54:28.530 --> 00:54:30.429
sure I feel like most people have probably read
00:54:30.429 --> 00:54:33.469
it. Um, I felt like Mel Robbins book was really
00:54:33.469 --> 00:54:39.400
good. Um, crap. What's the name of it? The, it's
00:54:39.400 --> 00:54:43.019
green and white. Well, having the show notes,
00:54:43.239 --> 00:54:47.260
but yeah. Her book is really good. And then also
00:54:47.260 --> 00:54:49.460
we actually just recorded our audio book here
00:54:49.460 --> 00:54:52.679
at the studio called The Pivot by Ashley Davis.
00:54:53.119 --> 00:54:55.739
Definitely recommend that. It's like. Um, coming
00:54:55.739 --> 00:54:59.280
out in audiobook form for 9 -11 and it's about
00:54:59.280 --> 00:55:02.239
her being in the White House during 9 -11. Oh,
00:55:02.239 --> 00:55:06.000
wow. So that's a really good one too. Based off
00:55:06.000 --> 00:55:08.400
of a podcast or she just went straight into an
00:55:08.400 --> 00:55:11.500
audio book? No, she just, she has a hard copy
00:55:11.500 --> 00:55:14.380
of the book that's currently out, but the audio
00:55:14.380 --> 00:55:20.420
book will be out, um, uh, for 9 -11. Oh, the
00:55:20.420 --> 00:55:21.860
let them theory. Yeah, I told you it was Marina
00:55:21.860 --> 00:55:28.599
White. Yes, the let them theory. So is Meg Robbins
00:55:28.599 --> 00:55:33.510
book? Mel Robbins. Mel Robbins. Sweet. Well,
00:55:33.510 --> 00:55:36.889
is there anything else that we didn't get to
00:55:36.889 --> 00:55:38.909
touch on that you want to share? I mean, at the
00:55:38.909 --> 00:55:41.210
end of the day, we get it. You should be coming
00:55:41.210 --> 00:55:43.530
to Angel and finding what she's doing not only
00:55:43.530 --> 00:55:46.050
as a creator, but also as an operator. She's
00:55:46.050 --> 00:55:47.789
not going to give you all the secrets because
00:55:47.789 --> 00:55:50.409
let's be honest, she wants to license the technology
00:55:50.409 --> 00:55:54.969
to you later on. But is there anything that we
00:55:54.969 --> 00:55:57.969
should know about the the world of podcast networks?
00:55:58.710 --> 00:56:02.789
I just think that if you have a vision for a
00:56:02.789 --> 00:56:06.710
podcast network or what it is that you've built
00:56:06.710 --> 00:56:10.530
for your target demographic, just keep building.
00:56:11.269 --> 00:56:13.849
And no matter what obstacles kind of stand in
00:56:13.849 --> 00:56:16.710
your way, just know that there's somebody out
00:56:16.710 --> 00:56:19.130
there that needs what it is that you've built
00:56:19.130 --> 00:56:22.059
or that you're currently building. That's it.
00:56:22.400 --> 00:56:25.500
Seems to be a common theme from most of my operators.
00:56:25.500 --> 00:56:27.860
It's like they didn't see it They want and build
00:56:27.860 --> 00:56:30.659
it and there's just a natural entrepreneur spirit
00:56:30.659 --> 00:56:34.019
that comes from What you're creating what you're
00:56:34.019 --> 00:56:36.619
doing because someone else wasn't doing it. You
00:56:36.619 --> 00:56:42.860
got to do it. Yeah Exactly. So and angel is there
00:56:42.860 --> 00:56:46.360
There's the messy and the beauty. Oh my gosh,
00:56:46.360 --> 00:56:52.400
it's it's real messy and get real ugly When you
00:56:52.400 --> 00:56:55.360
have people reach out to you and say, thank you
00:56:55.360 --> 00:56:57.920
so much for having the foresight to build this,
00:56:58.239 --> 00:57:01.539
and I know that my voice belongs here, it's a
00:57:01.539 --> 00:57:03.860
beautiful thing. I think that's the perfect way
00:57:03.860 --> 00:57:08.079
to end it. Thank you so much, Angel. This has
00:57:08.079 --> 00:57:11.500
been great, and I appreciate seeing what you've
00:57:11.500 --> 00:57:13.280
been building over the last number of years,
00:57:13.500 --> 00:57:17.389
but knowing more about it today. Of course. Thank
00:57:17.389 --> 00:57:20.230
you, Greg, for having me. Well, you've made it
00:57:20.230 --> 00:57:22.670
this far and I really appreciate it. Like truly,
00:57:22.809 --> 00:57:24.969
most of us don't make it to the end of the podcast.
00:57:25.409 --> 00:57:27.349
But if you give me a few extra minutes of your
00:57:27.349 --> 00:57:29.730
time, I want to share some of my takeaways from
00:57:29.730 --> 00:57:32.409
my conversation with Angel. If we come back to
00:57:32.409 --> 00:57:35.670
the beginning, I set up this idea of what actually
00:57:35.670 --> 00:57:38.250
happens when a network head chooses to build
00:57:38.250 --> 00:57:40.929
the tech stack from scratch. Not because she's
00:57:40.929 --> 00:57:44.449
a developer, because nothing else out there supported
00:57:44.449 --> 00:57:47.929
her values or her creators the way she envisioned.
00:57:48.389 --> 00:57:51.889
most networks would never touch the code. Angel
00:57:51.889 --> 00:57:54.909
got hands -on, and it changed everything downstream.
00:57:56.309 --> 00:57:58.369
Besides that, here are a few other things that
00:57:58.369 --> 00:58:00.929
I walked away with from this conversation. First,
00:58:01.369 --> 00:58:03.710
how essential the network's own subscription
00:58:03.710 --> 00:58:06.630
model is to their business, and their identity.
00:58:07.210 --> 00:58:09.510
I mean, Angel built a system where half of each
00:58:09.510 --> 00:58:13.489
listener's $9 .99 monthly fee goes directly to
00:58:13.489 --> 00:58:16.650
the creator who brought them in, as in how most
00:58:16.650 --> 00:58:19.000
networks operate. It's a completely different
00:58:19.000 --> 00:58:21.679
blueprint than just running ads or asking people
00:58:21.679 --> 00:58:24.619
to sign up for the outside platforms. It changes
00:58:24.619 --> 00:58:26.699
how you look at what a podcast network can make
00:58:26.699 --> 00:58:29.539
possible for its creators. Second, the economics
00:58:29.539 --> 00:58:32.420
are just different. For example, a thousand listeners
00:58:32.420 --> 00:58:35.780
subscribing through a live could pay out $5 ,000
00:58:35.780 --> 00:58:38.800
a month a show. Now compare that with a typical
00:58:38.800 --> 00:58:43.429
$18 CPM. That's a huge gap. Most creators wouldn't
00:58:43.429 --> 00:58:45.869
expect that kind of return, especially since
00:58:45.869 --> 00:58:48.670
it's fast moving over at the Alive network. No
00:58:48.670 --> 00:58:50.449
waiting for months to get paid like you would
00:58:50.449 --> 00:58:53.409
with traditional ad models. It really pushes
00:58:53.409 --> 00:58:55.909
you to rethink what types of monetization actually
00:58:55.909 --> 00:58:59.590
supports creators long -term. And the third thing,
00:59:00.170 --> 00:59:02.809
the reality of building tech is a non -technical
00:59:02.809 --> 00:59:06.349
founder. We all know that that would be a challenge,
00:59:06.550 --> 00:59:08.829
but Angel was upfront about the pain points.
00:59:09.369 --> 00:59:11.590
While there was hiring devs who over -promised
00:59:11.590 --> 00:59:14.530
but didn't deliver, or the real risk of letting
00:59:14.530 --> 00:59:17.849
others learn on your dime. That's a layer most
00:59:17.849 --> 00:59:20.309
people don't talk about. I've had guests with
00:59:20.309 --> 00:59:22.929
technical backgrounds, so to hear Angel doing
00:59:22.929 --> 00:59:25.389
this without that background and some of her
00:59:25.389 --> 00:59:27.650
learnings is helpful for anyone listening and
00:59:27.650 --> 00:59:31.309
thinking of a network operation. There's a lot
00:59:31.309 --> 00:59:33.469
to sit in with this conversation, and I'm curious
00:59:33.469 --> 00:59:37.019
what you learned. Once again, thank you for tuning
00:59:37.019 --> 00:59:39.639
in. The show wouldn't be possible with some of
00:59:39.639 --> 00:59:41.760
the amazing companies and sponsors, so I have
00:59:41.760 --> 00:59:44.619
to say thank you. The show is produced by the
00:59:44.619 --> 00:59:47.260
incredible team at Stories & Strategies. If you
00:59:47.260 --> 00:59:49.460
don't know Doug and Emily, I suggest you reach
00:59:49.460 --> 00:59:52.820
out and learn what they do. I'm using RSS .com
00:59:52.820 --> 00:59:55.460
for my podcast hosting because, well, podcast
00:59:55.460 --> 00:59:58.880
hosting is more than just storage. RSS .com provides
00:59:58.880 --> 01:00:01.920
so many features to ensure a great podcast. Easy
01:00:01.920 --> 01:00:05.039
to use, maximum distribution, a community to
01:00:05.039 --> 01:00:09.000
learn from, monetization solutions, video, and
01:00:09.000 --> 01:00:12.409
so much more. They have a plan that works great
01:00:12.409 --> 01:00:15.090
for podcast networks, not just individuals like
01:00:15.090 --> 01:00:18.909
me. Systems and processes are key for consistency
01:00:18.909 --> 01:00:21.929
needed in podcasting, which is why I use Northflow,
01:00:22.130 --> 01:00:25.349
a dedicated podcast project management tool built
01:00:25.349 --> 01:00:29.190
for podcasts by podcasters. We all know the power
01:00:29.190 --> 01:00:32.050
of repurposing, which is why I lean on Cast Magic
01:00:32.050 --> 01:00:34.829
to help me with my show notes, my scripts, with
01:00:34.829 --> 01:00:38.090
the assets that I give to my guests. So check
01:00:38.090 --> 01:00:41.710
out all these links in the show notes. And then,
01:00:41.710 --> 01:00:44.170
lastly, to all those who have rated and reviewed
01:00:44.170 --> 01:00:46.949
and reached out to me with comments, make sure
01:00:46.949 --> 01:00:50.429
you do so. I appreciate it. As I say, life is
01:00:50.429 --> 01:00:53.139
about time and relationships. You have no clue
01:00:53.139 --> 01:00:54.820
where one conversation is going to take you.
01:00:55.000 --> 01:00:57.139
This is why I'm able to have this show and provide
01:00:57.139 --> 01:00:59.920
you these conversations. That's why I love networking.
01:01:00.659 --> 01:01:03.260
You have no clue where listening to these conversations
01:01:03.260 --> 01:01:06.179
will take you now or in the future, but I can
01:01:06.179 --> 01:01:09.340
guarantee you... If you listen now, your future
01:01:09.340 --> 01:01:13.090
self will thank you. I live on LinkedIn, reach
01:01:13.090 --> 01:01:15.570
out, let's connect. To those of you who've already
01:01:15.570 --> 01:01:17.969
done so, I appreciate it. The conversations have
01:01:17.969 --> 01:01:20.909
been incredible and I look forward to more. As
01:01:20.909 --> 01:01:23.630
we talked about, Discovery podcast is difficult,
01:01:23.710 --> 01:01:26.570
which is why every Monday I release three podcasts
01:01:26.570 --> 01:01:28.949
I think people should listen to and have a monthly
01:01:28.949 --> 01:01:31.690
newsletter. So please go ahead and subscribe
01:01:31.690 --> 01:01:33.389
and you'll find some great shows that you'll
01:01:33.389 --> 01:01:36.409
be able to listen to besides this one. Speaking
01:01:36.409 --> 01:01:39.030
of which, subscribe where you listen. New episodes
01:01:39.030 --> 01:01:42.289
come out of Podcast Network Insights every Thursday,
01:01:42.610 --> 01:01:45.469
wherever you consume podcasts. Until next time,
01:01:45.929 --> 01:01:46.829
I appreciate you.