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What if instead of thinking outside the box, you want to find a better box? This is Chapter 4 from Best Practices are Stupid. We explore the power of Challenge-Centered Innovation (CCI) and why it leads to higher ROI than idea-driven innovation. In this episode, we explore Einstein's perspective o…
What if asking for ideas is a bad idea?  In this episode, I share Chapter 3 from Best Practices are Stupid. In it, we explore why looking for a quantity of ideas can be the downfall of your innovation efforts. You will hear: How several companies started with idea-driven innovation programs that l…

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