Authority or Training

Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.The biggest asset he built might have been what h…

This episode is a fast-and-loose overrview of various approaches to email marketing.Liston and I start with describing the 3 forms of value creation that email marketing can be based on, and then move on to defining 5 sub-genres and the tradeoffs they each make among those 3 forms of value creation…

In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?I (Philip) somewhat reluctantly arrive at a conclusion I don't want to after examining my own experience with change and motivation. Is pain the greater motivator?  How do you frame gain as the greater mo…

The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...as we become more sophisticated marketers, we develop a sort of hypersensitivity to certain commonly-used marketing methods. This, in a way, is a m…