ACERCA DE ESTE EPISODIO
Black Friday and holiday shopping can make or break your year for a Shopify store. Patrick and Leighton share what they're telling their clients right now, from offers that protect your margin and keeping the same sale URL every year to delivery dates, gift guides, and Google Merchant Center promotions.
Links Mentioned
- Shopify Delivery Dates Setup: https://help.shopify.com/en/manual/fulfillment/setup/processing-time-and-delivery-dates/delivery-dates
Watch This Episode on YouTube
Chapters
- 0:00 Intro
- 1:14 Black Friday Website Basics
- 2:28 Types of Holiday Offers
- 3:23 Discount Math and Margins
- 5:53 Free Gifts Instead of Discounts
- 7:46 Q4 Ad Spend and Break-Even
- 9:22 When to Announce Your Sale
- 12:00 Reuse the Same Sale URL
- 14:34 What to Show After the Sale
- 16:34 Show Estimated Delivery Dates
- 19:49 Calculating Delivery Dates
- 22:02 Gift Wrap and Engraving
- 23:43 Gift Guides for SEO and AI
- 26:48 Interactive Gift Finders and Bundles
- 28:41 Google Merchant Center Promotions
- 30:10 Wrapping Up
Book a Call
- Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
- Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast
Work with Us
- Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
- Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io
You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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