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On this episode of NovoEDTalks, Melissa sits down with Becca Hammer, owner of Hammer Enablement Solutions, to explore how continuous practice, coaching, and leadership support turn sales training into real performance. Becca shares why learning must be relevant and immediately applicable, and why sales leaders play a critical role in reinforcing new skills on the job. They also discuss how AI can make sellers more efficient without replacing the human judgment, connection, and practice that make them effective.
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