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Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.
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OTROS EPISODIOS EN ESTE PODCAST
Welcome to the third season of Mixed Methods!
This season will be full of people and conversations aimed at helping researchers think more deeply about their practice. In this episode, we’ll hear from Tristan Harris, a world renown design ethicist first at Google and now at the Center for Hu…
After studying journalism in college, Emily Goligoski began exploring less traditional paths that would allow her to merge her love of journalism with her love of human factors. A few years and a master's degree later, Emily found herself working as a design researcher at the NYTimes. In 2015, she …
Jan Chipchase has done it all. Before leading the global research practice at frog, the well-known design & innovation consultancy, Jan was a Principal Scientist at Nokia. He specialized in entry level products and his work caught the attention of a writer for the NY Times magazine. He became t…
When it comes to Research Operations, Kate Towsey is an expert. In addition to her current experience leading the team at Atlassian, she has years of experience working independently for a variety of clients. In her free time, she also started the largest community for professionals in this space. …
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