Amazon Vendor | Canada First: The 2P / Account-as-a-Service Model for Brands Entering Amazon North America

Is Canada the smartest—and most overlooked—gateway into North America for Amazon brands?

In this episode of Marketplace Masters, Paul Sonneveld is joined by Sebastien Masson, Founder of Account as a Service (AAAS), explored why Canada offers a compelling opportunity for brands expanding internationally. They discussed the advantages of lower competition, cheaper Amazon CPCs, stronger review generation, and how a 2P/Account as a Service model can simplify market entry while reducing operational complexity. 

Topics Covered:

•  Why Amazon Canada is an attractive expansion market 
•  Canada vs. US: competition, profitability, and CPCs 
•  1P vs. 2P vs. 3P explained 
•  How the Account as a Service (AAAS) model works 
•  Managing bilingual requirements and Canadian compliance 
•  Building momentum before expanding into the US 
•  Common mistakes brands make when entering Canada