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Meme Team is the pop culture marketing podcast where host Sonia Baschez and guests break down the marketing and PR behind viral moments in movies, TV, music, tech, sports, and politics
Every Thursday, Sonia (founder of Yapping as a Service) sits down with marketers, founders, and creators to unpack the campaigns, rebrands, press tours, and platform shifts shaping culture, from Taylor Swift and Warner Bros. to YouTube, TikTok, and AI. You'll hear what worked, what flopped, and the takeaways you can use for your own brand.
If you care about brand strategy, storytelling, creator marketing, or why the algorithm is acting weird again, this one's for you.
New episodes every Thursday on YouTube, Spotify, and Apple Podcasts..
Every Thursday, Sonia (founder of Yapping as a Service) sits down with marketers, founders, and creators to unpack the campaigns, rebrands, press tours, and platform shifts shaping culture, from Taylor Swift and Warner Bros. to YouTube, TikTok, and AI. You'll hear what worked, what flopped, and the takeaways you can use for your own brand.
If you care about brand strategy, storytelling, creator marketing, or why the algorithm is acting weird again, this one's for you.
New episodes every Thursday on YouTube, Spotify, and Apple Podcasts..
Frecuencia de actualización:
weekly
Duración media del audio:
55 minutes
Entrevistas a invitados
Inglés
Estados Unidos
71 episodios
desde 30 de abril de 2025
episodic
ÚLTIMO EPISODIO 🔗
Why do AI companies keep pitching dinner reservations when people want an AI wife, and why are book publishers hiding their AI use? On Meme Team, the pop culture marketing podcast, Sonia Baschez and Christina Garnett (fractional chief customer officer, Pocket CCO) break down Sonia's viral "AI wife"…
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Buscar episodios anteriores de Meme Team: The Pop Culture Marketing Podcast.
EPISODIOS ANTERIORES 🔗
Warner Bros. and Paramount are merging under the Skydance name, YouTube is done rewarding content farms, Amazon MGM turned a movie set into a creator activation, and Apple just quietly blocked half the ad tech industry from iOS 27. Sonia Baschez and fractional GTM advisor Gregory Kennedy break down…
Disney just announced John Watts for Star Wars Episode 10 and simultaneously undermined him by pairing him with Simon Kinberg — the writer behind X-Men: Dark Phoenix, Fantastic Four, and a failed Twilight Zone reboot. Taylor Swift's bonus "encore" to Life of a Showgirl got dismissed by cr…
Mbappe just walked away from a lifetime Nike deal for equity at On Running, and Thierry Henry has been quietly running the football strategy behind it since 2025. Meanwhile, Lily Reinhart built a viral press tour for The Love Hypothesis with basically no help from Amazon, then Amazon showed up afte…
Prada is making films with Barry Jenkins and Zohran Mamdani has 69% approval for posting about potholes. Hilary Duff just sold out a tour that has nothing to do with nostalgia, and Americans are spending $350 a day in Europe while Portugal buys ads in Times Square. Sonia and brand strategist Gia Ja…
Zuckerberg published a 6,500-word manifesto calling for open, democratized AI the same week Meta was defending itself in six active monopoly lawsuits. Bumble scrapped the women-message-first rule, which was literally the brand. Obama launched a book podcast on an audio platform and somehow it's one…
Spider-Man Brand New Day just hit $1 billion, and Disney's CEO is already publicly attaching Avengers Doomsday to that momentum. That's a bold bet with a lot riding on it. Sonia Baschez and journalist Shannon Miller look at the gap between brands that genuinely show up for fans and brands that just…
Zendaya's press tour for The Odyssey and Spider-Man: Brand New Day is generating more coverage than either studio's marketing budget combined. Christopher Nolan crossed $650M without a traditional campaign, the IMAX CEO is sitting on the biggest missed opportunity in entertainment, and Marvel Dooms…
Sonia sits down with Brianna Miller, to break down Jennifer Lawrence saying she hates doing press, Christopher Nolan's take on Gen Z rejecting AI slop, Apple quietly dominating the Emmy nominations, and why Netflix, Paramount, and Sony are all trying to buy Letterboxd. The big thesis: authenticity …
Sonia sits down with Jess Zafarris, author, etymologist, TikTok creator, and editor at large at Ragan and PR Daily, to break down Taylor Swift and Travis Kelce's wedding brand activation, FIFA's controversial red card reversal for the US Men's National Team, and TikTok's new AI generated mini drama…
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de Sonia Baschez, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.
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