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There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype? Jim and Simon explore what sets Meridian apart from other tools like Meta's Robyn and PyMC Marketing. They also discuss the evolution and impact of open-sour…
A professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix model? That's what Simon and Jim wanted to know, so they asked Elea Feit - Associate Dean of Research and Professor of Market…
Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement.More importantly, find out why Simon's house was once li…
Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What does the adoption of MMM look like? What's the role of open-source tools like Me…
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