Quick win – Making every exhibition conversation count

Exhibitions create a rare opportunity to engage prospective customers face-to-face, but many teams fail to make the most of those interactions.

In this Quick Win episode, hosts Rachel Massey and Robin Hoyle revisit some of the key lessons from their conversation with Tracy Shah, exploring what sales teams can do to improve their performance before, during and after an event.

Together, they discuss why preparation matters, how asking the right questions can lead to better conversations, and the role follow-up plays in turning brief interactions into genuine sales opportunities. They also share practical advice on avoiding common stand behaviours that can undermine results.

If you're preparing for an upcoming exhibition or looking to improve the return from events, this episode offers simple actions that can help you generate more value from every conversation.