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In the second episode of Expert Voices, with Bytek, Daniel Gill, Predictive Growth Strategist at Bytek, speaks with Will Burgess, Head of Professional Services at Rockerbox, now part of DoubleVerify, to explore how marketers can measure the real impact of their investments.
The conversation moves from attribution and incrementality testing to geo holdout experiments, statistical significance, incremental ROAS, and customer lifetime value. It looks at how different measurement approaches can work together to separate conversions that are simply attributed to a marketing channel from those that were actually caused by marketing activity, and how these insights can support better decisions around budget, channels, and long-term customer value.
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