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Key Takeaways: Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing. As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more in…
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more p…
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In thi…
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy. In this episode, …
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