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Is college still worth it, and are schools telling a story that connects with today’s students and families? On Lights, Camera, Learn, higher education marketer Jose Mallabo draws on his experience working with colleges and universities to explore how authentic storytelling can help higher ed demonstrate value and respond to changing expectations. From AI’s potential to reshape college strategy to the pressure young people face to choose a career, this candid conversation makes the case for an education that leaves room for curiosity, exploration, and learning through failure.
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