Let's fix things 77 – That’s difficult

Over the course of their consulting careers, Guus and Joe have worked with multiple companies within their accelerators or incubators. This episode is dedicated to a couple lessons they have learned working in these teams including the need for process, learning from failure, and building on compan…

In a continuation from last week, Guus and Joe go deeper on the cultural principle of respecting clients through client empathy. They discuss how designers could benefit from understanding the client POV further, whether it be political aspects, internal strategy, or personal views. Sharing their v…

Guus and Joe review Raft’s 2018 Trends report to provide a mid-year assessment. They speak to three trends and offer support in how they are coming to fruition through the year. They share that trends never arrive unannounced. To be applicable for companies, they should be emerging topics and not w…

Guus and Joe discuss finally hanging up a series of posters that provide cultural guidance for the Raft office. Sharing their views on why the Raft culture is a bit unique, pragmatic, challenging, and mature compared to other design studios. They engage on each principle, what it means, and why it’…