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Humor can get a laugh, but used well, it can do something much more valuable: get people to listen.
Ray Engan, founder of Leadership Through Laughter, joins James to talk about what years of stand-up comedy taught him about sales, leadership, trust, and human connection.
From surviving biker bars to approaching strangers at networking events, Ray explains why curiosity, relevance, and specificity capture attention—and why a well-timed laugh can make the serious point that follows far more memorable.
The conversation explores rapport, vulnerability, storytelling, reading the room, and the difference between simply asking questions and first earning the right to ask them.
Resources mentioned:
Leadership Through Laughter
https://leadershipthroughlaughter.com
Search for Ray Engan (E-N-G-A-N) on LinkedIn, where he publishes the weekly newsletter How to Make Selling Fun.
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Humor, Seriously by Jennifer Aaker and Naomi Bagdonas
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