Mastering the Algorithm

This week, Jay Phipps, pharmacy owner and NCPA member, reveals his secrets to building and maintaining a successful social media presence as a pharmacist. In a conversation with Jack Mozloom, NCPA senior vice president of public affairs, Phipps discusses everything from conquering his fear of posting to his practical tips for bringing the business of pharmacy to social media. They dive into what it takes to grow an audience, crack the algorithm, and build social media into a pharmacist's workflow. Phipps also touches on his role in the 2026 NCPA Annual Convention and leaves listeners with one key reminder: whether it's tackling social media or evolving your practice, you don't need to do it alone.